{"id":82436,"date":"2025-09-24T11:54:47","date_gmt":"2025-09-24T10:54:47","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82436"},"modified":"2025-09-24T11:54:47","modified_gmt":"2025-09-24T10:54:47","slug":"anthon-berg-relaunches-its-iconic-chocolate-spirits-bottle-collection-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/anthon-berg-relaunches-its-iconic-chocolate-spirits-bottle-collection-for-travellers\/","title":{"rendered":"ANTHON BERG relaunches its iconic chocolate spirits bottle collection for travellers"},"content":{"rendered":"

Present in more than 60 markets globally, Toms Group is intensifying its international focus with the strategic relaunch of Anthon Berg\u2019s iconic chocolate bottles filled with premium spirits.<\/p>\n

<\/p>\n

The relaunch includes upgraded design, improved consumer value perception, extended spirit partnerships and strengthened sustainability efforts. The initiative is part of a long-term plan to grow Anthon Berg\u2019s share in the global premium chocolate segment, particularly within gifting and hosting occasions.<\/p>\n

\u201cWe see significant untapped potential in the global gifting segment where shoppers are looking for something a little special. In our case distinctive chocolate bottles with premium liquor fillings. This is not just a product refresh \u2013 it is a strategic investment in our international growth,\u201d<\/em> Jens Egelund Jakobsen, Head of International Marketing explains.<\/p>\n

Three hand-packed collections \u2013 with the global market in mind<\/strong><\/p>\n

The variety and fame of partner brands are key to consumers and with this launch Anthon Berg reinforces the selection and introducing the iconic spirit brands Malibu and Kahl\u00faa in more sizes.<\/p>\n

Overall, the redesign offers an upgrade in both quality and design, enhancing shelf standout through range cohesiveness, while retaining clear identities for three curated collections: Signature Collection, Cocktail Collection and Single Malts Collection.<\/p>\n

\"\"

Impact on global shelves and beyond<\/strong><\/p>\n

The number of pack sizes will increase, offering retailers a wider selection \u2013 from 4 to 26 bottles \u2013 including 4 travel retail exclusive variants.<\/p>\n

The launch also brings strong sustainability improvements through the removal of plastic windows from our iconic tube boxes, while the classic giftboxes will reduce cardboard use \u2013 all still displaying the Rainforest Alliance-certified cocoa logo.<\/p>\n

\u201cThis range has been on a plus 100-year growth journey, and we are reinforcing it to a market that increasingly values characterful products, commercial flexibility and up to date sustainability. Our goal is to deliver a hand-packed experience that will excite shoppers from Tokyo and Toronto,”<\/em>\u00a0 Tim Lund Sydtoft Travel Retail Director states.<\/p>\n","protected":false},"excerpt":{"rendered":"

Present in more than 60 markets globally, Toms Group is intensifying its international focus with the strategic relaunch of Anthon Berg\u2019s iconic chocolate bottles filled […]<\/p>\n","protected":false},"author":4,"featured_media":82438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7099,7098],"tags":[16795,16797,16796,16798,119,120,69,39,16800,16799,16794,216],"class_list":["post-82436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wine-champagne","tag-anthon-berg","tag-anthon-berg-cocktail-collection","tag-anthon-berg-signature-collection","tag-anthon-berg-single-malts-collection","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-liquor-chocolates","tag-premium-chocolate","tag-toms-group","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82436"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82436\/revisions"}],"predecessor-version":[{"id":82477,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82436\/revisions\/82477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82438"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}