{"id":82716,"date":"2025-10-08T11:53:15","date_gmt":"2025-10-08T10:53:15","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82716"},"modified":"2025-10-08T11:53:15","modified_gmt":"2025-10-08T10:53:15","slug":"loccitane-launches-new-fragrance-collection-of-14-scents-at-airports-worldwide","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loccitane-launches-new-fragrance-collection-of-14-scents-at-airports-worldwide\/","title":{"rendered":"L\u2019OCCITANE launches new fragrance collection of 14 scents at airports worldwide"},"content":{"rendered":"

L\u2019OCCITANE is delighted to unveil the reimagined Fragrance Collection from Maison L\u2019Occitane en Provence across airports worldwide from this October.<\/p>\n

<\/p>\n

The launch marks the rebirth of the brand\u2019s fragrance universe, uniting beloved icons and new references into a curated, premium collection of 14 timeless, sophisticated scents, each inspired by the diverse flora of Haute-Provence. With its refined design, the collection brings travellers a fresh and elevated take on the Maison\u2019s olfactory heritage in advance of the Maison\u2019s 50th anniversary year in 2026.<\/p>\n

At the Airport: A Curated Discovery<\/strong><\/p>\n

The collection will be presented as a tailored assortment for travellers at airports globally. In APAC duty free, guests will discover Fleurs de Cerisier, N\u00e9roli Orchid\u00e9e, Rose, and Lavande Blanche, while in EMEA duty free, travellers will be offered these four plus three additional scents \u2013 C\u00e9drat, Lavande Poivre Noir, and C\u00e8dre Encens. This curated approach ensures both regional relevance and a consistent global identity, allowing travellers to indulge in a unique Proven\u00e7al journey wherever they fly.<\/p>\n

A Proven\u00e7al Symphony of Scents<\/strong><\/p>\n

Inspired by the flora of Haute-Provence, the relaunched fragrance collection spans luminous florals, sparkling citrus notes, aromatic herbs, and deep woody accords. Each scent stands beautifully on its own, while also being designed to be layered and combined, inviting customers to craft their own unique signature and embark on new rituals of self-expression and discovery. The fragrances are also designed to be given as precious gifts, carrying with them the poetry and authenticity of Provence. Among the highlights are:<\/p>\n

\u00b7 Fleurs de Cerisier (Cherry Blossom) \u2013 joyful and delicate.<\/p>\n

\u00b7 N\u00e9roli Orchid\u00e9e \u2013 radiant and sensual.<\/p>\n

\u00b7 Rose \u2013 timeless and elegant.<\/p>\n

\u00b7 Lavande Blanche (White Lavender) \u2013 soft and luminous.<\/p>\n

\u00b7 C\u00e9drat \u2013 sparkling citrus freshness.<\/p>\n

\u00b7 Lavande Poivre Noir \u2013 lavender with a spicy twist.<\/p>\n

\u00b7 C\u00e8dre Encens \u2013 warm, resinous woods with incense depth.<\/p>\n

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The collection also introduces seven other captivating scents, including Osmanthus Abricot, Glycine, Noble \u00c9pine, C\u00e8dre Gingembre, M\u00e9lilot, Barbotine, and Ortie Blanche. Together, these 14 fragrances form a flora orchestra – a virtuoso celebration of Provence\u2019s diversity.<\/p>\n

Creativity, Sustainability, and Storytelling<\/strong><\/p>\n

The relaunch is brought to life through Flora Orchestra, an artistic campaign created in collaboration with Barcelona-born visual artist Hana Katoba. By blending photography with artificial intelligence, Katoba transforms ingredients into dreamlike Proven\u00e7al landscapes, connecting L\u2019Occitane en Provence\u2019s olfactory world with art, imagination, and biodiversity. This renaissance also reflects the Maison\u2019s broader ambition to refine every touchpoint of the brand: from evolving packaging – more distinctive, sophisticated and contemporary, yet rooted in Proven\u00e7al heritage -to enhancing eco-credentials with practical fragrance refills. Each bottle is crafted from recyclable glass and designed with emotional resonance, offering customers both efficacy and wellbeing.<\/p>\n

Fragrance Reborn: Design Meets Heritage<\/strong><\/p>\n

The new bottles draw inspiration from Provence\u2019s iconic stone arches and ancient arched wooden doors, symbols of warm invitations into homes and villages. Finished with a chic black lid and subtle monogram derived from the Maison\u2019s original 1976 logo, the design reflects authenticity, heritage, and contemporary elegance in perfect harmony. While the fragrances remain true to their cherished olfactory signatures, this reborn collection elevates the experience – uniting artistry, sustainability, and Proven\u00e7al storytelling.<\/p>\n

Mona L\u2019Hostis, Marketing Director, Global Travel Retail, L\u2019OCCITANE Group, said: “Fragrance is deeply personal, yet profoundly shareable. With the launch of L\u2019Occitane en Provence\u2019s reimagined collection, we are not just offering perfumes, but moments of meaning. In airports, where every journey begins, we invite travellers to step into Provence and to carry a piece of its light, its flora, and its artistry with them, wherever they go.”<\/em><\/p>\n

As a leading exponent of sustainability within the Travel Retail industry, L\u2019OCCITANE Group is committed to reducing waste, protecting and regenerating biodiversity and reducing its environmental and carbon footprint.<\/p>\n

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L\u2019OCCITANE is delighted to unveil the reimagined Fragrance Collection from Maison L\u2019Occitane en Provence across airports worldwide from this October.<\/p>\n","protected":false},"author":4,"featured_media":82718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,7083,1],"tags":[69,39,56,11401,16859,11637,11400,16808,43,216],"class_list":["post-82716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-fragrances","category-latest-news","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loccitane-duty-free","tag-loccitane-fragrances","tag-loccitane-group","tag-loccitane-travel-retail","tag-maison-loccitane-en-provence","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82716"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82716\/revisions"}],"predecessor-version":[{"id":82756,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82716\/revisions\/82756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82718"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}