Drawing on more than 165 years of heritage, Burberry continues to evolve its outerwear.<\/p>\n
<\/p>\n
Grounded in innovation, skill and a spirit of adventure, the house showcases its iconic designs through a new campaign, immersive pop-ups and heritage-inspired windows, while introducing more styles to its expanding outerwear family.<\/p>\n
The campaign features four short films starring Academy Award-winning actor Olivia Colman, directed by John Madden, whose work includes \u2018Shakespeare in Love\u2019, \u2018Captain Corelli\u2019s Mandolin\u2019 and \u2018Operation Mincemeat\u2019.<\/p>\n
The films follow the adventures of first-time tourists exploring London, who encounter a variety of locals \u2013 all portrayed by Colman. From a cricket enthusiast to a woman behind a chip shop counter, her performances capture the essence of everyday London life.<\/p>\n
\u2018Each film celebrates just a few of the many characters you\u2019ll encounter in London,\u2019 says Daniel Lee, Chief Creative Officer at Burberry.<\/p>\n
The cast of tourists features international supermodels, including Amelia Gray, Liu Wen, Lucky Blue Smith, Mona Tougaard and Tyson Beckford.<\/p>\n
The shorts culminate in a fast-paced film that interweaves moments from each vignette, while showcasing Burberry outerwear.<\/p>\n