{"id":82844,"date":"2025-10-14T16:28:00","date_gmt":"2025-10-14T15:28:00","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=82844"},"modified":"2025-10-14T16:28:00","modified_gmt":"2025-10-14T15:28:00","slug":"dewars-celebrates-diwali-with-limited-edition-gift-packs-for-travellers","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dewars-celebrates-diwali-with-limited-edition-gift-packs-for-travellers\/","title":{"rendered":"DEWAR\u2019S celebrates Diwali with limited edition gift packs for travellers"},"content":{"rendered":"

To celebrate the 2025 Diwali festival of light, Bacardi Global Travel Retail has launched a vibrant new campaign in over 30 markets for its DEWAR\u2019S Diwali range, inviting Whisky lovers to \u2018Celebrate With The Most Celebrated\u2019. The call to action signals the revered position of DEWAR\u2019S as the World\u2019s Most Awarded Blended Scotch Whisky with over 1000 international awards to its name, crafted under the guidance of six-time Master Blender of the Year, Stephanie Macleod.<\/p>\n


\nThe limited-edition travel retail exclusive selection features beautifully illustrated gift packs, where bright lanterns and colorful flowers express iconic symbols of the most celebrated season among Indians worldwide. The annual limited-edition designs have become highly collectible amongst DEWAR\u2019S fans and, in 2025, the beautiful packaging contains sought-after bottles of DEWAR\u2019S 15 Year Old, DEWAR\u2019S Double Agent 16 Year Old and DEWAR\u2019S 18 Year Old. All are double aged for extra smoothness, in keeping with the DEWAR\u2019s legacy for maturity and aging to create smooth, refined flavor experiences.<\/p>\n

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Exclusive to travel retail, DEWAR\u2019S Double Agent 16 Year Old is true to the DEWAR\u2019S house style, double aged for extra smoothness, but with a layered twist. One half is finished in Oloroso Sherry casks, bringing rich, sweet layers of fig, raisin and toffee. The other half is finished in smoky Islay Whisky casks, adding depth, gentle peat smoke and subtle maritime character. The two are then reunited, creating a captivating blend that brings the edge that peat smoke offers, in a more mellow and approachable way.<\/p>\n

Building on previous years\u2019 success, the campaign is running across Asia, UAE and Europe. Strategic digital airport advertising and in-store engagement, including sampling and games, invite travellers to explore DEWAR\u2019S as part of their gift shopping for Diwali celebrations.<\/p>\n

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Darragh Ryan, Marketing Director, Bacardi Global Travel Retail, remarks, \u201cWith over 1 billion people across the world celebrating Diwali, this Is a pivotal moment for Dewar\u2019s to connect with the huge Indian diaspora traveling to share exciting, memorable experiences with friends and family.\u201d<\/em><\/p>\n

Diwali 2025 is expected to be a record year for international travel into and out of India. Leading Indian travel company Thrillophilia1 has released its Festive Travel Pulse 2025, citing a 24% rise in outbound bookings compared to 2024, with strong shift towards short-haul Asia-Pacific hubs, including Dubai, Singapore, Thailand, Vietnam, Bali and Hong Kong topping the outbound list. Meanwhile, Agoda2 reports a 67% increase, versus 2024, in inbound travel interest from overseas markets.<\/p>\n

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To celebrate the 2025 Diwali festival of light, Bacardi Global Travel Retail has launched a vibrant new campaign in over 30 markets for its DEWAR\u2019S […]<\/p>\n","protected":false},"author":4,"featured_media":82850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[5000,7287,4872,4873,16885,11814,9048,689,69,39,216,103],"class_list":["post-82844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-bacardi-global-travel-retail","tag-blended-scotch-whisky","tag-dewars-15-year-old","tag-dewars-18-year-old","tag-dewars-diwali","tag-dewars-double-agent-16-year-old","tag-dewars-duty-free","tag-dewars","tag-duty-free","tag-dutyfree","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=82844"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82844\/revisions"}],"predecessor-version":[{"id":82912,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/82844\/revisions\/82912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/82850"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=82844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=82844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=82844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}