For the first time since the brand\u2019s inception in 1938, Stolichnaya Premium vodka reveals a completely new primary packaging.<\/p>\n
This exciting new form from Stoli\u00ae, highlights contemporary and premium cues whilst remaining true to the brand\u2019s iconic and longstanding heritage.<\/p>\n
Stoli\u00ae will roll out this striking new design across the assortment, which includes Stolichnaya\u00ae Flavored Premium vodka, Stolichnaya\u00ae 100 Proof and Stolichnaya\u00ae Gold. The new design is an evolution of the original but with significant upgraded features including:<\/p>\n
\u2022 A slightly taller and more elegant bottle shape that improves both pouring and control for bartenders, with the use of anti-slip embossing on the neck.
\n\u2022 A state of the art capsule with anti-counterfeit and anti-refill technology*.
\n\u2022 A revised front and back label, highlighting Stolichnaya\u2019s use of Certified Alpha Grade spirit – the highest quality level a spirit can reach.
\n\u2022 A new, \u2018craft\u2019 label texture, refined medals and a beautiful, bold upgrade of the main STOLICHNAYA\u00ae logo.<\/p>\n
\u201cThe Stolichnaya bottle has been iconic for several generations, and now it\u2019s the time for Stoli \u2013 as it is affectionately known – to make a new bold statement in claiming its position as THE Vodka.\u201d comments Rob Cullins, CEO Stoli Group.<\/p>\n
\u2018THE Vodka,\u2019 is a title celebrated by Stoli\u00ae as a brand that has pioneered the vodka category since its inception. Stolichnaya\u00ae was the original premium imported vodka in the United States, the first vodka brand in space, the first brand to launch flavored vodkas in the 1960s and has been enjoyed by party-goers the world over, ever since.<\/p>\n
\u201cStoli has a long and proud history of vodka distilling. It has always been about the liquid: maintaining the original bold character and perfecting the unsurpassed Alpha quality. Our vision with the new Stoli packaging is to reflect what\u2019s inside the bottle and the brands substance and heritage. We deliberately seek to contrast today\u2019s superficial vodka category.\u201d says Lars Vestbirk, Marketing Director for Stolichnaya and adds \u201cI will be proud to see this in the hands of bartenders around the world.\u201d<\/p>\n
While its bottle has changed, the vodka remains the same. Three times distilled Alpha grade spirit, blended with artesian well water and four times filtered – the award winning liquid serves as the benchmark for premium vodka.<\/p>\n
The new bottle will be on shelves and available during end of 2015 and early 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"
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