{"id":8336,"date":"2015-10-22T12:02:37","date_gmt":"2015-10-22T12:02:37","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=8336"},"modified":"2015-10-22T12:02:37","modified_gmt":"2015-10-22T12:02:37","slug":"jameson-unveils-new-deconstructed-series-duty-free-exclusive","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jameson-unveils-new-deconstructed-series-duty-free-exclusive\/","title":{"rendered":"Jameson unveils new Deconstructed Series – Duty Free Exclusive"},"content":{"rendered":"

Jameson, the world\u2019s favourite Irish whiskey, has\u00a0unveiled plans for its first ever Global Travel Retail exclusive range of super-premium\u00a0whiskeys. The series was previewed this week at TFWE Cannes, the duty-free industry annual showcase event. The whiskeys will launch in 2016.
\nCreating an exciting journey of discovery, the Jameson Deconstructed Series is an\u00a0exceptional new range which deconstructs key notes from the world-renowned Jameson\u00a0Original and uses them as the base for three new whiskeys: Bold, Lively and Round.<\/p>\n

Anna Malmhake, CEO of Irish Distillers, says: \u201cWe are incredibly excited to have created our\u00a0first ever Jameson range which will be exclusive to Global Travel Retail. We wanted to give\u00a0consumers around the world the opportunity to journey into the beautiful and multifaceted\u00a0world of our whiskey, wherever they might be. The Deconstructed Series has everything that\u00a0our consumers know and love about Jameson. The series invites our consumers to experience Jameson in a new way, exploring our defining characteristics.\u201d<\/p>\n

In the Deconstructed Series, the Jameson Original components have been deconstructed\u00a0and reconstructed, allowing individual taste characteristics to be amplified in their own\u00a0distinctive blend. The series includes three brand new unique whiskey styles:<\/p>\n

\uf0b7 Bold, influenced by pot still whiskey, is an intense and robust whiskey, with a strong\u00a0<\/strong>hit of spices. Initially sweet and creamy, with an abundance of soft fruits, the Pot Still\u00a0<\/strong>Spices develop to bring a perfect balance of rich barley notes and mellow baked\u00a0<\/strong>apple.<\/strong><\/p>\n

\uf0b7 Lively, influenced by grain whiskey, offers an elegant and floral taste combined with\u00a0<\/strong>a citrus lightness. Its soft and sweet taste, drawn from perfume bon bons alongside\u00a0<\/strong>turkish delight, combines with drying hints of citrus to balance the sweetness. A little\u00a0<\/strong>chilli oil brings a prickle of spices to the mouth.<\/strong><\/p>\n

\uf0b7 Round, influenced by the wood contribution, is a balance of rich and plump charred\u00a0<\/strong>tones. A perfect harmony of diverse flavours, sweet vanilla fuses with soft ripe fruit\u00a0<\/strong>and, together, combines with the rich Pot Still Spices on a firm foundation of toasted\u00a0<\/strong>oak.<\/strong><\/p>\n

Brian Nation, Jameson Master Distiller, comments: \u201cIt\u2019s fascinating to be able to deconstruct\u00a0Jameson Original and create three entirely new whiskeys. Each of the new expressions in\u00a0the series has its own individual characteristics that are amplified in a unique way. By doing this, we get to unveil three innovative taste experiences.\u2019<\/p>\n

The new Jameson Deconstructed Series will be available from 2016 exclusive to Global Travel Retail at RRP\u20ac36<\/strong><\/p>\n

Images below from the duty free trade launch event at TFWE in Cannes:<\/p>\n

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Jameson, the world\u2019s favourite Irish whiskey, has\u00a0unveiled plans for its first ever Global Travel Retail exclusive range of super-premium\u00a0whiskeys. The series was previewed this week […]<\/p>\n","protected":false},"author":3,"featured_media":8337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[1],"tags":[815,215,268,732,260],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-duty-free-exclusive","tag-irish-whiskey","tag-jameson","tag-launch","tag-tfwa"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/8336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=8336"}],"version-history":[{"count":0,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/8336\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/8337"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=8336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=8336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=8336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}