{"id":83363,"date":"2025-11-05T13:54:45","date_gmt":"2025-11-05T13:54:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83363"},"modified":"2025-11-05T13:54:45","modified_gmt":"2025-11-05T13:54:45","slug":"muscat-duty-free-unveils-brand-new-mms-experience-shop","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/muscat-duty-free-unveils-brand-new-mms-experience-shop\/","title":{"rendered":"Muscat Duty Free unveils brand-new M&M\u2019S Experience shop"},"content":{"rendered":"

Muscat Duty Free has unveiled its brand-new M&M\u2019S Experience-Led Shop-in-Shop in partnership with Mars Wrigley International Travel Retail.<\/p>\n

<\/p>\n

Located in the departures area of Muscat International Airport, this latest innovative and engaging retail concept brings a refreshing approach to confectionery retail \u2013 one that highlights the fun and joy of the category experience. It features a unique eight-tube Pick & Mix wall, including a special white M&M\u2019S edition, and a welcoming \u201cHi Muscat\u201d photo point, creating a lively, interactive ambience that draws travellers in.<\/p>\n

The concept is built around three key themes: Brand Partnerships, Customer Engagement, and Personalisation. The brand zone currently features the M&M\u2019S \u00d7 Kate spade New York collaboration, a limited-edition collection of handbags, jewellery, and accessories that reflects the shared spirit between the two brands. The collection, available only at select travel retail locations worldwide, adds a distinctive fashion element to the store blending confectionery and style in a way that feels both premium and fun.<\/p>\n

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At the centre of the space the \u201cPlayhub\u201d offers a digital multiplayer game designed to engage travellers and create moments of enjoyment. The Gifting Station allows visitors to personalise their purchases with an Oman-themed sleeve, turning each item into a thoughtful keepsake that celebrates place and memory.<\/p>\n

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The new shop-in-shop reflects Muscat Duty Free\u2019s ongoing focus on creating immersive retail experiences that deliver joy to passengers. Blending colour, play, and storytelling, it turns a simple purchase into a moment of joy, connection, and discovery leaving every visitor with a lasting memory of Muscat.<\/p>\n

“We are delighted to welcome the M&M\u2019s Experience Store to Muscat International Airport. It\u2019s a bright and cheerful addition that brings more energy and creativity to the shopping journey. Our goal is to continue offering experiences that make travel retail more enjoyable for everyone.”<\/em> Renat Rozpravka,\u00a0CEO, Muscat Duty Free<\/p>\n

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Muscat Duty Free has unveiled its brand-new M&M\u2019S Experience-Led Shop-in-Shop in partnership with Mars Wrigley International Travel Retail.<\/p>\n","protected":false},"author":4,"featured_media":83365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,3412,17003,15263,15261,885,13670,216],"class_list":["post-83363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-mms","tag-mms-x-kate-spade-new-york","tag-mms-duty-free","tag-mars-wrigley-international-travel-retail","tag-muscat-duty-free","tag-muscat-international-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83363"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83363\/revisions"}],"predecessor-version":[{"id":83383,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83363\/revisions\/83383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83365"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}