{"id":83390,"date":"2025-11-06T10:00:24","date_gmt":"2025-11-06T10:00:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83390"},"modified":"2025-11-06T10:00:24","modified_gmt":"2025-11-06T10:00:24","slug":"suntory-showcases-full-japanese-whisky-spirits-range-at-sydney-airport-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/suntory-showcases-full-japanese-whisky-spirits-range-at-sydney-airport-duty-free\/","title":{"rendered":"SUNTORY showcases full Japanese whisky & spirits range at Sydney airport duty-free"},"content":{"rendered":"

Suntory Global Spirits, a world leader in premium spirits, has partnered with Heinemann Oceania to create the first-ever permanent House of Suntory shop-in-shop in Oceania. Located within the main Heinemann store in Sydney Airport Departures, the 9sq m space showcases the company\u2019s luxury Japanese whisky and premium white spirits portfolio.<\/p>\n


\nDesigned to offer a rich and engaging experience, this premium space showcases The House of Suntory\u2019s craftsmanship and heritage through educational storytelling. Using subtle yet impactful messaging, the new shop-in-shop aims to build brand awareness, educate visitors and drive trial and conversion, while creating memorable interactions within a strategically important travel retail setting.<\/p>\n

Celebrating craftsmanship through design<\/strong><\/p>\n

Rooted in Shizen, the Japanese design principle of natural flow and organic harmony, the Sydney shop-in-shop has been thoughtfully constructed to deliver a clean, modern aesthetic, and facilitate seamless transitions. This intentional simplicity elevates the overall elegance of the environment, inviting consumers on their journey to explore Japanese artistry and craftsmanship.<\/p>\n

The space incorporates the minimalist principle of Ma \u2013 emphasising intentional \u2018negative space\u2019 to create balance and mindfulness \u2013 while Okuyuki adds depth and visual layering. A traditional Ikebana-style floral arrangement anchors the clear Japanese aesthetic, alongside a digital screen that displays evocative imagery of Japan.<\/p>\n

Light woods, natural materials and soft lighting come together to create a warm and inviting ambience that encourages visitors to linger and explore. The merchandising displays incorporate contemporary Machiya-inspired wood lattices \u2013 a tribute to the facade of the company\u2019s first shop in Japan.<\/p>\n

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Enhancing the shopper experience<\/strong><\/p>\n

The shop-in-shop layout has been carefully planned to guide shoppers through The House of Suntory portfolio.<\/p>\n

High-value expressions are positioned at the entrance to drive footfall, while The House of Suntory\u2019s prestige whisky collections \u2013 notably Yamazaki, Hibiki and Hakushu \u2013 are featured on the left. This space will showcase a curated selection of The House of Suntory\u2019s latest and upcoming limited-edition releases, including Yamazaki 18 Years Mizunara and Hibiki\u2019s exclusive artist collaboration with the world-renowned Japanese artist, Hiroshi Senju.<\/p>\n

The right-hand side of the space spotlights the company\u2019s portfolio of craft spirits, including Toki Whisky, Roku Gin and Haku Vodka. At the rear, there is a dedicated sampling area, and an \u2018Art of Gifting\u2019 counter that allows consumers to personalise a gift card with every bottle purchase.<\/p>\n

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\u201cThe unveiling of this exceptional new shop-in-shop exemplifies the visionary spirit of our partnership with Heinemann Oceania,\u201d<\/em> commented Suntory Global Spirits Managing Director, Travel Retail Ashish Gandham. \u201cMeticulously crafted for Sydney International Airport, this stunning space offers an immersive journey into the artistry of luxury Japanese spirits, inspiring travellers while driving transformative growth for our category.\u201d<\/em><\/p>\n

Heinemann Asia Pacific Regional Purchasing Director Ranjith Menon commented: \u201cThe opening of The House of Suntory shop-in-shop at Heinemann Tax and Duty Free at Sydney International Airport reflects our shared commitment to premium, experiential retail environments. This initiative is a significant step forward in our joint ambition to drive visibility and growth within the premium spirits category in one of the most dynamic airports in the region.\u201d<\/em><\/p>\n

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Suntory Global Spirits, a world leader in premium spirits, has partnered with Heinemann Oceania to create the first-ever permanent House of Suntory shop-in-shop in Oceania. […]<\/p>\n","protected":false},"author":4,"featured_media":83391,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[247,2597,535,1,477,7099,7097],"tags":[497,69,39,13093,6012,14373,13094,551,14503,5312,10331,216,1470],"class_list":["post-83390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-airport-duty-free-information","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-airport-duty-free","tag-duty-free","tag-dutyfree","tag-hakushu","tag-heinemann-australia","tag-heinemann-oceania","tag-hibiki","tag-japanese-whisky","tag-suntory-global-spirits","tag-sydney-international-airport","tag-the-house-of-suntory","tag-travel-retail","tag-yamazaki"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83390"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83390\/revisions"}],"predecessor-version":[{"id":83405,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83390\/revisions\/83405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83391"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}