{"id":83463,"date":"2025-11-12T14:12:28","date_gmt":"2025-11-12T14:12:28","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83463"},"modified":"2025-11-12T14:12:28","modified_gmt":"2025-11-12T14:12:28","slug":"freixenet-adds-holiday-fizz-for-travellers-at-barcelona-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/freixenet-adds-holiday-fizz-for-travellers-at-barcelona-duty-free\/","title":{"rendered":"Freixenet adds holiday fizz for travellers at Barcelona Duty Free"},"content":{"rendered":"

After a successful campaign in 2024, Henkell Freixenet, the world\u2019s leading sparkling wine company, is set to repeat its activation and launch a grand finale for the upcoming season, showcasing its icon brand Freixenet in Global Travel Retail: From end of October till January 7th, 2026 Henkell Freixenet will launch a striking activation at Josep Tarradellas Barcelona-El Prat Airport.<\/p>\n

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Occupying 17 square meters within the Avolta shop in Terminal 1, the initiative reinforces the global leadership of the iconic Freixenet brand. In the space, travellers can enjoy a glass of Freixenet\u2019s key products at the tasting bar and exclusively personalize their purchased bottles with an elegant ribbon that includes a customized message. Additionally, Freixenet sparkling wines now also feature on board Air Europa flights.<\/p>\n

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\u201dWe\u2019re excited to launch our latest brand activation in partnership with Avolta, bringing the spirit of Freixenet to one of Europe\u2019s most vibrant travel hubs at Barcelona airport. This year, our spotlight shines on Freixenet Prosecco, presented in its unmistakable Diamond bottle, a symbol of elegance and modern Italian style that continues to captivate consumers all around the world,\u201d<\/em> says Ramon Olive Head of Sales of GTR. \u201cAirports are gateways to discovery, and we know that travellers are especially open to exploring new tastes and experiences. That\u2019s why activations like this are so important: they allow us to connect with global audiences in meaningful and memorable ways, right at the crossroads of their journeys.\u201d<\/em><\/p>\n

\u201cAt Avolta, we love turning travel time into a memorable part of the journey and this new Freixenet activation does just that,\u201d<\/em> continues David de Miguel, Global Head of Liquor, Avolta. \u201cWith tastings in store and the unique gifting element, through this collaboration we\u2019re helping to making the festive season feel that bit more special for passengers.\u201d\u00a0<\/em><\/p>\n

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Henkell Freixenet is excited to introduce not only Freixenet Prosecco but also the world\u2019s best-selling cava, Freixenet Cordon Negro, as well as innovations like the Freixenet French Cuve\u00e9s Royal. All products will be available for tasting during the activation. Showcasing a bar and three stocking units, the concept is designed to deliver a memorable and premium shopper experience that attracts travellers, drives trial, and ultimately leads to purchase. Focusing on the upcoming season, the experience will be anchored around gifting, featuring a special ribbon bar as key novelty, where customers will be able to personalize their bottles with a decorative elegant ribbon that includes a customized message. A unique and emotional way to add a personal touch \u2013 ideal for names, special dates, travel destinations and more!<\/p>\n

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Cheers to travel \u2013 with Freixent @Air Europa<\/strong><\/p>\n

From October 1st, 2025 Freixenet sparkling wines feature on board of Air Europa flights. Connecting Palma with major airports across Spain and Europe, passengers can enjoy a Freixenet Cordon Ros\u00e9 on their next flight with Air Europa at cruising altitude. \u201cThis partnership marks a significant milestone for our brand. As market leader, we seized the opportunity to offer travelers a new sparkling experience during their flight and we\u2019re confident that this will boost brand visibility and encourage product trial among a wide audience\u201d<\/em>, says Ramon Olives.<\/p>\n","protected":false},"excerpt":{"rendered":"

After a successful campaign in 2024, Henkell Freixenet, the world\u2019s leading sparkling wine company, is set to repeat its activation and launch a grand finale […]<\/p>\n","protected":false},"author":4,"featured_media":83465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7098,7097],"tags":[17021,13486,12326,69,39,15435,15434,17019,12826,17020,12819,216],"class_list":["post-83463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-wine-champagne","category-wines-spirits","tag-air-europa","tag-avolta","tag-barcelona-el-prat-airport","tag-duty-free","tag-dutyfree","tag-freixenet-cordon-negro","tag-freixenet-duty-free","tag-freixenet-french-cuvees-royal","tag-freixenet-prosecco","tag-freixenet-sparkling-wines","tag-henkell-freixenet","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83463"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83463\/revisions"}],"predecessor-version":[{"id":83485,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83463\/revisions\/83485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83465"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83463"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}