{"id":83492,"date":"2025-11-13T10:20:21","date_gmt":"2025-11-13T10:20:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83492"},"modified":"2025-11-13T10:20:21","modified_gmt":"2025-11-13T10:20:21","slug":"longines-unveils-the-redesigned-primaluna-watch-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/longines-unveils-the-redesigned-primaluna-watch-collection\/","title":{"rendered":"LONGINES unveils the redesigned PrimaLuna watch collection"},"content":{"rendered":"<p>Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand&#8217;s philosophy that true elegance evolves while remaining fundamentally timeless.<\/p>\n<p><!--more--><\/p>\n<p>Inspired by the spirit of its first iteration, every element has been thoughtfully designed, from refined case proportions and brand new date display in the moonphase complication to the mastery of gem-setting techniques. This artisanal expertise reaches its peak in the extraordinary model, featuring a blue mother-of-pearl dial, encircled by a bezel adorned with 48 carefully selected sapphires that together create a celestial celebration of Swiss horological artistry.<\/p>\n<p>This declaration of contemporary feminine sophistication finds its embodiment in Longines Ambassador of Elegance Jennifer Lawrence, whose natural grace and authentic elegance capture the intimate moments where time becomes truly personal.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01.jpg\" class=\"alignnone size-full wp-image-83493 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83493\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad01-480x600.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-239x300.jpg 239w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-768x963.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-480x602.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06.jpg\" class=\"alignnone size-full wp-image-83496 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83496\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06.jpg\" alt=\"\" width=\"800\" height=\"1003\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-239x300.jpg 239w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-768x963.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad06-480x602.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02.jpg\" class=\"alignnone size-full wp-image-83494 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 800px) 100vw, 800px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83494\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02.jpg\" alt=\"\" width=\"800\" height=\"1000\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02.jpg 800w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-768x960.jpg 768w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/11\/Jennifer-Lawrence-Longines-PrimaLuna-2025-Ad02-480x600.jpg 480w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/noscript><\/a><\/p>\n<p><iframe title=\"LONGINES PRIMALUNA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/E9oJznaxnTQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Longines unveils the redesigned PrimaLuna collection, a complete reimagining that embodies the brand&#8217;s philosophy that true elegance evolves while remaining fundamentally timeless.<\/p>\n","protected":false},"author":4,"featured_media":83495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7095,1,477,7093,7094],"tags":[69,39,507,2086,12779,17023,15573,14017,216,91],"class_list":["post-83492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-watches","tag-duty-free","tag-dutyfree","tag-jennifer-lawrence","tag-longines","tag-longines-duty-free","tag-longines-primaluna","tag-longines-watch","tag-luxury-timepieces","tag-travel-retail","tag-watch"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83492"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83492\/revisions"}],"predecessor-version":[{"id":83541,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83492\/revisions\/83541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83495"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}