{"id":83529,"date":"2025-11-13T10:31:48","date_gmt":"2025-11-13T10:31:48","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83529"},"modified":"2025-11-13T10:31:48","modified_gmt":"2025-11-13T10:31:48","slug":"louis-vuitton-debuts-le-voyage-des-lumieres-holiday-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/louis-vuitton-debuts-le-voyage-des-lumieres-holiday-campaign\/","title":{"rendered":"Louis Vuitton debuts ‘Le Voyage des Lumi\u00e8res’ Holiday campaign"},"content":{"rendered":"

Le Voyage des Lumi\u00e8res. Embark on an enchanting journey of light this holiday season \u2014 from the Asni\u00e8res atelier to snowy mountaintops and city skies, the Louis Vuitton lantern illuminates a world of wonder.<\/p>\n

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Louis Vuitton launches its Holiday campaign, Le Voyage des Lumi\u00e8res, a cinematic narrative that draws from the colours of Parisian twilight, the aurora, and the warmth of shared winter moments. Directed and photographed by Jonas Lindstroem, the story begins in Asni\u00e8res, the birthplace of the House\u2019s first workshops, where a crafted Malle Courrier trunk becomes the starting point of an imaginative voyage. From its interior, a lantern takes flight across the Parisian skyline, guiding viewers into scenes filled with wonder and quiet celebration.<\/p>\n

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The lantern\u2019s path carries the audience from the city into a world shaped by winter light, where snow reflects colour, laughter rises over backgammon, and music plays near a campfire beside the iconic Kennel trunk. A couple finds calm beside a frozen lake, their moment framed by the glow of the lanterns. The journey concludes with a return to Paris, arriving at the Pont Neuf beneath a canopy of illuminated lanterns. In the closing scene, a mother and child gaze upward, their faces lit by the night sky as it fills with light and motion, a vision of joy and connection that closes the story.<\/p>\n

Throughout Le Voyage des Lumi\u00e8res, Louis Vuitton ties its creative heritage to contemporary storytelling. The campaign features signature pieces that define the House\u2019s artistry: the black My Capucines handbag, the red Speedy P9, the Side Trunk and Speedy in Monogram, the Christopher backpack, and the versatile Express Bag.<\/p>\n

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The House\u2019s perfumes Imagination and Attrape-R\u00eaves extend the theme of exploration through scent, while the Colour Blossom and Damier jewellery collections appear as luminous details within the scenes. The inclusion of the Music Trunk reinforces Louis Vuitton\u2019s link between tradition and innovation, transforming an emblem of travel into a symbol of creative evolution.<\/p>\n

Le Voyage des Lumi\u00e8res reinforces Louis Vuitton\u2019s role as a storyteller of modern luxury, linking design and the emotion of the holiday season through a vivid and imaginative vision.<\/p>\n

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Le Voyage des Lumi\u00e8res. Embark on an enchanting journey of light this holiday season \u2014 from the Asni\u00e8res atelier to snowy mountaintops and city skies, […]<\/p>\n","protected":false},"author":4,"featured_media":83536,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,7089,535,7088,7083,7095,1,477,7091,7093,7084,7086,7085,7092,7094],"tags":[65,69,39,46,56,61,17026,144,2143,17027,41,216],"class_list":["post-83529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-fragrances","category-jewellery","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","category-sunglasses-eyewear","category-watches","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-fragrance","tag-handbags","tag-le-voyage-des-lumieres","tag-louis-vuitton","tag-louis-vuitton-duty-free","tag-louis-vuitton-holiday-2025","tag-luxury","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83529"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83529\/revisions"}],"predecessor-version":[{"id":83547,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83529\/revisions\/83547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83536"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}