{"id":83709,"date":"2025-11-20T11:18:16","date_gmt":"2025-11-20T11:18:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83709"},"modified":"2025-11-20T11:18:16","modified_gmt":"2025-11-20T11:18:16","slug":"ferrero-deploys-golden-gift-holiday-campaign-at-major-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ferrero-deploys-golden-gift-holiday-campaign-at-major-airports\/","title":{"rendered":"FERRERO deploys ‘Golden Gift’ holiday campaign at major airports"},"content":{"rendered":"

Ferrero Travel Market has unveiled its Christmas campaign, \u201cCelebrations Begin With A Golden Gift\u201d, embracing the festive spirit and tapping into the peak season for gifting and travel.<\/p>\n

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By leveraging the seasonality of Ferrero Rocher, the campaign is designed to celebrate the art of gifting, reinforcing brand relevance and encouraging consumption during peak gifting occasions. Importantly, the initiative also reflects Ferrero\u2019s long-term sustainability goals, promoting conscious gifting.<\/p>\n

A 360\u00b0 marketing plan spanning digital, social, and in-store touchpoints is supporting the campaign, ensuring Ferrero\u2019s festive messaging resonates across every stage of the traveller\u2019s journey. This integrated approach aims to reinforce the brand\u2019s presence in key international markets, strengthening its visibility and relevance during the most important season for confectionery gifting.<\/p>\n

The \u201cCelebrations Begin With A Golden Gift\u201d campaign made its debut at Paris Orly in late October and is rolling out to Jeddah\u2019s King Abdulaziz International Airport in mid-November, followed by Luxembourg and Lisbon in December.<\/p>\n

The heart of the in-store activation is a premium gift-wrapping experience. Brand Ambassadors at selected key airport locations offer to wrap Ferrero Rocher boxes (Rocher 375g & 600g) using sustainable and reusable fabric cloths, combining style with conscious gifting. Each wrap is finished with a branded Ferrero Rocher charm and ribbon, turning every purchase into a refined and memorable gesture \u2013 perfect for surprising loved ones with a touch of golden elegance.<\/p>\n

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In line with Ferrero\u2019s strong commitment to sustainability and responsible sourcing, the wrapping cloth has been thoughtfully designed for reuse beyond the initial gifting moment. It can be repurposed, for instance, as a tablecloth or centrepiece, extending its life while enhancing festive table settings.<\/p>\n

\u201cOur \u2018Celebrations Begin With A Golden Gift\u2019 campaign invites travellers to rediscover the joy of thoughtful giving,\u201d<\/em> commented Sergio Salvagno, General Manager of Ferrero Travel Market. \u201cThis seasonal initiative elevates the gifting experience, while reflecting our core values of sustainability, and responding to the growing demand for engaging and personalised experiences in travel retail. By combining creativity with craftsmanship, the gifting station transforms each Ferrero Rocher purchase, adding emotional and aesthetic value, while supporting travellers\u2019 growing preference for eco-conscious purchases.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ferrero Travel Market has unveiled its Christmas campaign, \u201cCelebrations Begin With A Golden Gift\u201d, embracing the festive spirit and tapping into the peak season for […]<\/p>\n","protected":false},"author":4,"featured_media":83711,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1],"tags":[119,120,69,39,17058,12836,10223,14275,10225,216],"class_list":["post-83709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-ferrero-chocolate","tag-ferrero-duty-free","tag-ferrero-rocher","tag-ferrero-rocher-duty-free","tag-ferrero-travel-market","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83709"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83709\/revisions"}],"predecessor-version":[{"id":83722,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83709\/revisions\/83722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83711"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}