{"id":83737,"date":"2025-11-25T12:28:07","date_gmt":"2025-11-25T12:28:07","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83737"},"modified":"2025-11-25T12:28:36","modified_gmt":"2025-11-25T12:28:36","slug":"loacker-celebrates-its-centenary-at-zayed-international-airport-abu-dhabi","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/loacker-celebrates-its-centenary-at-zayed-international-airport-abu-dhabi\/","title":{"rendered":"LOACKER celebrates its centenary at Abu Dhabi Duty Free"},"content":{"rendered":"

Loacker is continuing its landmark 100th anniversary celebrations with an impactful HPP event at Zayed International Airport, Abu Dhabi, in collaboration with Lagard\u00e8re Travel Retail. The activation runs from 1\u201330 November 2025 in a prime location at the entrance to the flagship duty-free store\u2019s main confectionery area, offering a warm and inviting welcome to guests.<\/p>\n

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The pop-up has been specially designed to immerse travellers in Loacker\u2019s world of natural goodness, Alpine heritage and uncompromising quality. Key features include live pastry workshops, where travellers can create their own signature Loacker wafer, experiencing first-hand
\nthe quality ingredients and craftsmanship that have defined the brand for a century.<\/p>\n

Activation visitors are also invited to sample a selection of Loacker\u2019s best-selling products, guided by knowledgeable brand consultants.<\/p>\n

A century of goodness<\/strong><\/p>\n

Loacker\u2019s story began in 1925, when Alfons Loacker acquired a small pastry shop in Bolzano, Italy, where he crafted the very first \u201cBolzano wafer.\u201d A century later, that delicate, wafer-thin creation \u2013 layered with smooth, flavourful creams \u2013 has developed into a diverse product portfolio enjoyed in over 100 countries. Today, Loacker stands as a global leader in the wafer and chocolate specialties sector, admired for its tradition, quality, and dedication to pure, natural goodness.<\/p>\n

To mark its milestone 100th anniversary, Loacker has created a series of high-profile activations and promotions in travel retail, alongside new products and commemorative packaging. Earlier this year the company also unveiled the \u201cGoodness is a Rebel\u2019s Choice\u201d platform, featuring its centenary slogan and a range of associated initiatives.<\/p>\n

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Loacker Deputy Business Director Middle East Daniel Kerschbaumer commented: \u201cWe are delighted to celebrate Loacker\u2019s 100th anniversary with this special HPP activation in partnership with Lagard\u00e8re Travel Retail at Zayed International Airport, Abu Dhabi. The pop-up allows travellers to create their own fresh Loacker wafer and explore our full product portfolio \u2013 showcasing Loacker\u2019s 100-year heritage, and reinforcing our commitment to quality, tradition and innovation.\u201d<\/em><\/p>\n

\u201cOur collaboration with Lagard\u00e8re Travel Retail at Zayed International Airport, Abu Dhabi reflects a strong and ongoing partnership built on shared values,\u201d<\/em> noted Loacker Head of Travel Retail and Duty Free Juan Miguel Cabrera. \u201cIt also highlights our commitment to delivering engaging, premium retail experiences for international travellers, while advancing our global expansion strategy across high-growth and emerging GTR markets.<\/em><\/p>\n

\u201cWe are immensely proud of everything Loacker has achieved during its first centenary. Travel retail will continue to play a pivotal role as we lay the foundations for the next 100 years of success.\u201d<\/em><\/p>\n

Renee Mallia, VP-Marketing Lagard\u00e8re Travel Retail added: \u201cThe Loacker 100th anniversary activation has truly elevated the passenger experience at Abu Dhabi Duty Free. By combining interactive elements such as live pastry workshops with premium sampling, this pop-up has created a unique sense of engagement and discovery for travellers. It\u2019s a great example of how meaningful brand partnerships can add real value to the airport journey. Loacker has been an outstanding partner, and together we\u2019ve delivered an activation that blends heritage, quality, and innovation, making every moment at the airport even more memorable.\u201d<\/em><\/p>\n

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Loacker is continuing its landmark 100th anniversary celebrations with an impactful HPP event at Zayed International Airport, Abu Dhabi, in collaboration with Lagard\u00e8re Travel Retail. […]<\/p>\n","protected":false},"author":4,"featured_media":83738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[498,120,69,39,1544,15120,15121,17063,216,15527],"class_list":["post-83737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-abu-dhabi-duty-free","tag-confectionery","tag-duty-free","tag-dutyfree","tag-lagardere-travel-retail","tag-loacker","tag-loacker-duty-free","tag-loacker-wafer","tag-travel-retail","tag-zayed-international-airport"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83737"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83737\/revisions"}],"predecessor-version":[{"id":83766,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83737\/revisions\/83766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83738"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}