{"id":83792,"date":"2025-11-26T12:45:42","date_gmt":"2025-11-26T12:45:42","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83792"},"modified":"2025-11-26T12:45:42","modified_gmt":"2025-11-26T12:45:42","slug":"estee-lauder-unveils-new-beauty-experiences-at-heathrow-terminals-2-3-and-5","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-unveils-new-beauty-experiences-at-heathrow-terminals-2-3-and-5\/","title":{"rendered":"Est\u00e9e Lauder unveils new beauty experiences at Heathrow Terminals 2, 3 and 5"},"content":{"rendered":"

The Est\u00e9e Lauder Companies, in collaboration with Heathrow and Avolta, is proud to announce the unveiling of elevated retail spaces for Jo Malone London, Est\u00e9e Lauder, MAC Cosmetics, and Bobbi Brown Cosmetics, at Heathrow Terminals 2, 3 and 5, offering prestige, immersive experiences that surprise and delight passengers.<\/p>\n

<\/p>\n

\u201cAt The Est\u00e9e Lauder Companies, we are deeply committed to creating elevated, experience-led retail environments that resonate with today\u2019s global traveller. The newly renovated stores at Heathrow Terminals 2, 3 and 5 reflect this vision \u2013 offering immersive, intuitive, and beautifully crafted destinations that celebrate our brands\u2019 heritage while creating unforgettable, personalised consumer experiences,\u201d<\/em> said Umair Ansari, Senior Vice President \/ General Manager, Travel Retail EMEA and Americas, The Est\u00e9e Lauder Companies. \u201cWe are proud to collaborate with Heathrow and Avolta to reimagine the travel retail experience through the lens of prestige beauty.\u201d<\/em><\/p>\n

Each store offers a curated experience for consumers:<\/p>\n

Jo Malone London celebrates the opening of its newest boutique in Heathrow Terminal 2, a striking showcase of British craftsmanship and personalised gifting that sets a new standard for luxury travel retail. The open storefront design ensures effortless access from all directions of travel, creating a seamless and inviting experience, and leveraging its prime position as the first retail destination to greet passengers after security. At the heart of the space stands a floor-to-ceiling Gifting & Personalisation cabinet, prominently framed on the rear wall. This striking centrepiece celebrates the brand\u2019s most recognisable icon \u2013 the Jo Malone London gift box \u2013 and showcases the artistry of bespoke gifting that lies at the core of the brand\u2019s philosophy.<\/p>\n

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The new Jo Malone London store in Heathrow Terminal 2, leveraging an open storefront design to ensure effortless access from all directions of travel\u00a0<\/em><\/p>\n

The brand also unveils two newly renovated stores, located in Heathrow Terminals 3 and 5, inspired by the brand\u2019s British charm.<\/p>\n

o In Terminal 3, timeless British style meets contemporary design with a store inspired by Jo Malone London\u2019s iconic Marylebone townhouse, where classic finishes are complemented by modern textures and fabrics. The layout invites passengers to explore, with playful architectural forms and contrasting backdrops that create a sense of depth and discovery.
\no In Terminal 5, a bespoke concept celebrates Jo Malone London\u2019s British heritage. A natural color palette sets a calm, welcoming tone, while an intuitive layout supports fast-paced travellers. Clearly defined scent families and immersive storytelling elements \u2013 like whimsical props\u2013 bring Jo Malone London\u2019s most-loved collections to life in a uniquely engaging way.<\/p>\n

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Jo Malone London\u2019s store in Heathrow Terminal 5 is intuitively designed for fast-paced travellers <\/em><\/p>\n

Est\u00e9e Lauder introduces a newly renovated space in Heathrow Terminal 3, designed to elevate beauty and wellbeing for the travelling consumer.<\/p>\n

o Drawing on Est\u00e9e Lauder\u2019s night skin science expertise, with a carefully curated menu of personalised services spanning skin care, makeup and fragrance, consumers can indulge in a journey of exploration.
\no In the calm of a dedicated treatment area, passengers are invited to experience Re-Nutriv Age Reversal treatments, inspired by the brand\u2019s cutting-edge Skin Longevity Science. Beauty advisors also work with each guest to co-create high-performance evening rituals tailored to individual skin needs.
\no Additional services, such as foundation-matching, allow every visit to be tailored to individual preferences \u2013 whether enhancing a travel routine, finding a thoughtful gift, or enjoying a moment of self-care.<\/p>\n

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Est\u00e9e Lauder\u2019s newly renovated space in Heathrow Terminal 3 showcases the brand\u2019s heritage and expertise in skin care with a focus on Re-Nutriv Age Reversal treatments<\/em><\/p>\n

M\u00b7A\u00b7C Cosmetics unveils bold, visually striking retail experiences located in Heathrow Terminals 3 and 5.<\/p>\n

\u2022 Dedicated makeup stations, emphasizing M\u00b7A\u00b7C\u2019s renowned artistry, invite discerning travellers to enjoy pre-flight makeovers, recharge devices, and personalise their experience with adjustable lighting \u2013 placing consumer comfort and service at the forefront.
\n\u2022 Interactive fixtures and a vibrant Lip Display Wall showcase MAC\u2019s iconic product, including legendary shades like Ruby Woo and Velvet Teddy, encouraging consumer engagement and discovery.<\/p>\n

In Heathrow Terminal 3, the immersive makeup experience seamlessly continues with an elevated Bobbi Brown Cosmetics counter, offering travellers immersive retail experiences and personalised beauty services.<\/p>\n

o A large gondola features Bobbi Brown\u2019s signature foundation bar and vibrant lip display, combining illuminated reeded glass with stylish, muted merchandising to draw customers in.
\no Behind the gondola, travellers can enjoy personalised Bobbi Brown signature services in a dedicated consultation zone, set against a striking backwall and NYC-inspired campaign visuals.<\/p>\n

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Together, the newly designed MAC and Bobbi Brown spaces form a vibrant makeup hub in Heathrow Terminal 3<\/em><\/p>\n

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Travellers can enjoy personalised Bobbi Brown beauty services in a dedicated consultation zone<\/em><\/p>\n

These newly opened retail spaces reflect The Est\u00e9e Lauder Companies\u2019 close collaboration with Heathrow and retail partner, Avolta. Together, the three organisations have worked to elevate the travelling consumer experience through thoughtfully designed environments that blend luxury, heritage, and innovation.<\/p>\n

Nancy Stewart, Head of Category: Duty Free, Luxury, Fashion, Gift & Shopping Services at Heathrow, said: \u201cAt Heathrow, we\u2019re passionate about creating memorable moments for every passenger, and our partnership with The Est\u00e9e Lauder Companies and Avolta exemplifies that vision. These newly renovated spaces elevate the passenger journey by blending beauty, innovation and British elegance in unique ways, setting a new standard for luxury travel retail at Heathrow.\u201d<\/em><\/p>\n

Delphine Poultney, Head of Beauty for Avolta in the UK commented, \u201cWe are proud to partner with The Est\u00e9e Lauder Companies and Heathrow to bring these elevated beauty concepts to life. These stunning new spaces showcase the strength of our collaboration and reflect our shared commitment to redefining the travel retail experience for passengers.. Travellers today are looking for experiences that inspire, surprise, and delight, and here we\u2019ve created immersive spaces that invite every passenger to discover beauty in a uniquely engaging and <\/em>
\nmemorable way.” <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Est\u00e9e Lauder Companies, in collaboration with Heathrow and Avolta, is proud to announce the unveiling of elevated retail spaces for Jo Malone London, Est\u00e9e […]<\/p>\n","protected":false},"author":4,"featured_media":83794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,7088,7083,1,477,7093,7084,7086,7085],"tags":[13486,45,97,44,69,39,162,56,2419,1862,16882,17072,93,85,715,43,15819,216],"class_list":["post-83792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-avolta","tag-beauty","tag-bobbi-brown","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-estee-lauder","tag-fragrance","tag-heathrow-airport-duty-free","tag-jo-malone-london","tag-london-heathrow-aiport","tag-m-a-c-cosmetics","tag-mac","tag-make-up","tag-makeup","tag-perfume","tag-the-estee-lauder-companies","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83792"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83792\/revisions"}],"predecessor-version":[{"id":83825,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83792\/revisions\/83825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83794"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}