{"id":83845,"date":"2025-11-27T09:53:45","date_gmt":"2025-11-27T09:53:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83845"},"modified":"2025-11-27T09:53:45","modified_gmt":"2025-11-27T09:53:45","slug":"dior-reveals-thai-drama-stars-lingling-and-orm-as-newest-brand-ambassadors","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/dior-reveals-thai-drama-stars-lingling-and-orm-as-newest-brand-ambassadors\/","title":{"rendered":"DIOR reveals Thai drama stars Lingling and Orm as newest Brand Ambassadors"},"content":{"rendered":"

Dior has named Thai actresses Sirilak Kwong, better known as Lingling, and Kornnaphat Sethratanapong, nicknamed Orm, as brand ambassadors, cementing the skyrocketing popularity of Thai drama stars, who are challenging K-pop idols as the top fashion week influencers.<\/p>\n

<\/p>\n

The duo, popularly known by the portmanteau LingOrm, starred together in their breakout show \u201cThe Secret of Us,\u201d which they followed this year with \u201cOnly You.\u201d Both are part of the growing girls\u2019 love, or GL, genre, which has drawn a massive global following.<\/strong><\/p>\n

Lingling and Orm made their Paris Fashion Week debuts at the Dior show in March, and by the time they returned for Jonathan Anderson\u2019s debut womenswear show in October, they outstripped all the competition in terms of earned media value, according to a report by Karla Otto, Lefty and CTZAR.<\/p>\n

Orm was the biggest influencer of the spring 2026 season, with EMV of $23.5 million, with Lingling in second position, with EMV of $21.5 million.<\/p>\n

Lingling was born in Hong Kong to a Chinese father and Thai mother and has lived in Hong Kong and Thailand. Fluent in Cantonese, Mandarin, English and Thai, she got her start in beauty pageants before being scouted by Thai TV network Channel 3.<\/p>\n

\"\"

In addition to being an ambassador for companies including K-beauty brand Hera, Lingling is the founder and chief executive officer of the lifestyle brand Always Wonder.<\/p>\n

The star, who has 2.7 million followers on Instagram, said she was honored to join Dior under Anderson\u2019s creative direction. \u201cI truly believe in his genius and artistic vision,\u201d<\/em> she said.<\/p>\n

Orm, the daughter of veteran Thai actress Koy Narumon Phongsuphap, got her start in entertainment in 2019 in the series \u201cHotel Stars\u201d and has since racked up Channel 3 dramas including \u201cGame of Outlaws.\u201d With 2.4 million Instagram followers, she also has her own fashion line, called Keep Silent.<\/p>\n

\u201cI am delighted and so grateful to step into the new role as an ambassador with Dior. With my respect for the legacy of the house, this partnership, especially under Jonathan Anderson\u2019s vision, feels like a dream to me,\u201d<\/em> Orm said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dior has named Thai actresses Sirilak Kwong, better known as Lingling, and Kornnaphat Sethratanapong, nicknamed Orm, as brand ambassadors, cementing the skyrocketing popularity of Thai […]<\/p>\n","protected":false},"author":4,"featured_media":83846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7088,1,477],"tags":[65,45,155,1082,69,39,46,56,61,17084,17083,17086,17085,17082],"class_list":["post-83845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","tag-accessories","tag-beauty","tag-dior","tag-dior-duty-free","tag-duty-free","tag-dutyfree","tag-fashion","tag-fragrance","tag-handbags","tag-kornnaphat-sethratanapong","tag-lingling","tag-lingorm","tag-orm","tag-sirilak-kwong"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83845"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83845\/revisions"}],"predecessor-version":[{"id":83849,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83845\/revisions\/83849"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83846"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}