{"id":83870,"date":"2025-12-03T09:59:38","date_gmt":"2025-12-03T09:59:38","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83870"},"modified":"2025-12-03T09:59:38","modified_gmt":"2025-12-03T09:59:38","slug":"johnnie-walker-launches-1-of-1-design-unique-limited-edition-bottles-exclusive-to-dubai-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/johnnie-walker-launches-1-of-1-design-unique-limited-edition-bottles-exclusive-to-dubai-duty-free\/","title":{"rendered":"JOHNNIE WALKER launches \u20181 OF 1 DESIGN\u2019 unique limited edition bottles exclusive to Dubai Duty Free"},"content":{"rendered":"<p>Johnnie Walker has launched a new \u20181 of 1 design\u2019 campaign \u2013 a unique limited edition bottle design exclusive to Dubai Duty Free shoppers. The exclusive bottle designs are inspired by iconic scenes of Dubai and uses AI technology to help create 50,000 unique bottle illustrations. Each bottle is a one-of-a-kind creation, with some designs strikingly different and others subtly unique.<\/p>\n<p><!--more--><br \/>\nTravel Retail consumers are increasingly demanding exclusive, personalised and immersive experiences \u2013 something they cannot get at home. This trend is at the heart of the new campaign, offering 50,000 unique bottles of Johnnie Walker Black Label exclusively for Dubai Duty Free. Dubai serves as a hub for international travellers from all around the world, making it the perfect city to launch this innovative bottle design.<\/p>\n<p>The limited edition Johnnie Walker Black Label uses a combination of algorithmic design technology and generative AI to create 50,000 one-of-a-kind bottle designs \u2013 inspired by Dubai by day and Dubai by night. The AI technology is powered by \u2018Project Halo\u2019, a Diageo Breakthrough Innovation that also allows brands and consumers to co-create personalised label designs and product artwork, such as at the Johnnie Walker Brand home at Princes Street, Edinburgh in 2024. This exclusive launch with Dubai Duty Free is the largest production of digital print designs using Halo technology that Diageo has produced to date.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1-300x195.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1-480x311.png 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1.png\" class=\"alignnone size-full wp-image-83871 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83871\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1.png\" alt=\"\" width=\"600\" height=\"389\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1-300x195.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-1-480x311.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Diageo Global Travel recently featured Project Halo at TFWA in Cannes, demonstrating how the technology offers an exciting opportunity for personalised, premium gifting within Travel Retail.<\/p>\n<p>The 50,000 bottles will be available in two instalments over a 12-month period:<\/p>\n<ul>\n<li>Drop 1: \u201cCity of Lights\u201d \u2013 celebrates Dubai\u2019s vibrant night-time scene.<\/li>\n<li>Drop 2: \u201cCity of Sun\u201d \u2013 celebrates the golden sun of the Dubai daytime.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-480x480.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4.jpeg\" class=\"alignnone size-full wp-image-83874 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83874\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4.jpeg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-4-480x480.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-480x480.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2.jpeg\" class=\"alignnone size-full wp-image-83872 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83872\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2.jpeg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-2-480x480.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>The exclusive launch will be supported by an immersive digital and retail campaign:<\/p>\n<ul>\n<li>Key industry influencers will be showcasing the full airport experience and activation.<\/li>\n<li>Dubaidutyfree.com will hero the limited edition bottle for one month.<\/li>\n<li>The launch will also be supported by a Johnnie Walker Black Label \u20181 of 1: Dubai Duty Free\u2019 pop-up to be built in Dubai Airport Terminal 3.<\/li>\n<\/ul>\n<p>Shoppers can purchase this product at any duty-free store in Dubai Airport, as well as DubaiDutyFree.com.<\/p>\n<p>Commenting on the launch Andrew Cowan, Managing Director of Diageo Global Travel said:<br \/>\n<em>\u201cExclusivity matters to Travel Retail shoppers, where they are increasingly looking for something they can\u2019t get anywhere else. By enabling consumers to purchase a one-of-a-kind, locally inspired bottle, Johnnie Walker is aiming to excite and inspire new and existing whisky drinkers passing through Dubai. We are delighted to be partnering with Dubai Duty Free to offering travellers this unique Scotch experience.\u201d<\/em><\/p>\n<p>Commenting, Sharon Beecham, Senior Vice President for Purchasing from Dubai Duty Free, said:<br \/>\n<em>\u201cDubai is known around the world as a global travel hub and this new campaign from Johnnie Walker marries the iconic scenes of Dubai with consumers\u2019 demand for something unique and special. The \u20181 of 1\u2019 campaign by Johnnie Walker offers Dubai Duty Free shoppers something truly personal, with an imprint of this memorable city.\u201d<\/em><\/p>\n<p>Commenting, Benni Lickfett, Global Director of Breakthrough Innovation, Diageo, said:<br \/>\n<em>\u201cThe Johnnie Walker Black Label \u20181 of 1\u2019 campaign is the latest milestone in leveraging our own Project Halo Gen AI model to unlock premium personalisation of our brands at scale. We know personalisation is a major motivator for Travel Retail shoppers, so we are excited to deploy our technology at scale for this exclusive launch, building upon the learnings we have taken from our previous pilot projects.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3.jpeg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-480x480.jpeg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3.jpeg\" class=\"alignnone size-full wp-image-83873 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-83873\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3.jpeg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3.jpeg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-300x300.jpeg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-150x150.jpeg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/Johnnie-Walker-Black-Label-DDF-1-of-1-campaign-key-visual-3-480x480.jpeg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Johnnie Walker has launched a new \u20181 of 1 design\u2019 campaign \u2013 a unique limited edition bottle design exclusive to Dubai Duty Free shoppers. The [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":83873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[5492,149,69,39,226,10570,742,216,103],"class_list":["post-83870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-diageo-global-travel","tag-dubai-duty-free","tag-duty-free","tag-dutyfree","tag-johnnie-walker","tag-johnnie-walker-black-label","tag-johnnie-walker-duty-free","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83870"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83870\/revisions"}],"predecessor-version":[{"id":83926,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83870\/revisions\/83926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83873"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}