{"id":83919,"date":"2025-12-03T15:31:01","date_gmt":"2025-12-03T15:31:01","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83919"},"modified":"2025-12-03T15:31:01","modified_gmt":"2025-12-03T15:31:01","slug":"love-at-first-bite-cadbury-biscoff-launches-in-airport-duty-free","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/love-at-first-bite-cadbury-biscoff-launches-in-airport-duty-free\/","title":{"rendered":"Love at first bite: Cadbury Biscoff launches in airport duty-free"},"content":{"rendered":"

Mondel\u0113z International has teamed up with popular biscuit brand Lotus Biscoff to unveil Cadbury Biscoff.<\/p>\n

<\/p>\n

The union of Lotus Biscoff and Cadbury\u2019s unique taste profiles marks a bold and differentiated offer which presents significant growth opportunities in chocolate. Available as a 350g tablet, Cadbury Dairy Milk Biscoff is now on shelf in UK, Ireland and Greece travel retail locations before rolling out to airports and duty free stores globally in 2026.<\/p>\n

Following the recent announcement of Mondel\u0113z\u2019s strategic partnership with the Belgian multinational Lotus Bakeries, the inaugural product derived from this collaboration \u2013 Cadbury Biscoff \u2013 is now available in travel retail.<\/p>\n

\"\"

Lotus Biscoff, known globally as the ideal coffee companion, is enjoyed by consumers for its exceptional taste and texture. Taste is the number one purchase driver for travel retail confectionery shoppers and 95% of consumers perceive Biscoff\u2019s taste and texture as unique1. Bringing together the iconic and beloved creamy taste of Cadbury Dairy Milk with the delicious, caramelized taste and crunch of Biscoff, Cadbury Dairy Milk Biscoff has the potential to drive incremental confectionery category growth in the travel retail and duty free channel.<\/p>\n

Mondelez WTR Vice President and Managing Director, Joost Rosmuller said: \u201cThe bold Cadbury Dairy Milk Biscoff marks an exciting breakthrough innovation for the chocolate category in travel retail. In recent years, Lotus Biscoff has garnered a cult following on social media represented largely by Gen Z, so this partnership offers a strong opportunity to recruit younger travel retail shoppers who are digitally savvy. The popularity of chocolate combined with crunchy biscuits among travelers is undeniable, demonstrated by the Cadbury Oreo tablet being one of the most loved flavors by travelers. We are highly confident that the launch of Cadbury Dairy Milk Biscoff will be a resounding success.\u201d<\/em><\/p>\n

The Cadbury Biscoff 350g tablet is making its much-anticipated entry into the travel retail market, bringing a proven innovation to travelers worldwide. This product has consistently generated extremely positive consumer feedback, with its exciting texture and eye-catching packaging attracting shoppers and boosting purchase intent and desire.<\/p>\n

\"\"

\"\"

Mondel\u0113z International has teamed up with popular biscuit brand Lotus Biscoff to unveil Cadbury Biscoff.<\/p>\n","protected":false},"author":4,"featured_media":83923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477,7093],"tags":[8189,17102,17101,119,120,69,39,11490,3400,216],"class_list":["post-83919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-cadbury","tag-cadbury-biscoff-350g-tablet","tag-cadbury-dairy-milk-biscoff","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-lotus-biscoff","tag-mondelez","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83919"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83919\/revisions"}],"predecessor-version":[{"id":83970,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83919\/revisions\/83970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83923"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}