{"id":83948,"date":"2025-12-03T15:33:35","date_gmt":"2025-12-03T15:33:35","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=83948"},"modified":"2025-12-03T15:33:35","modified_gmt":"2025-12-03T15:33:35","slug":"prada-paradigme-debuts-in-duty-free-at-major-hub-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/prada-paradigme-debuts-in-duty-free-at-major-hub-airports\/","title":{"rendered":"PRADA PARADIGME debuts in duty-free at major hub airports"},"content":{"rendered":"

Since 1913, Prada has been at the forefront of innovation in fashion and beauty. As a key player in the luxury travel retail sector, the brand continues to challenge conventions and redefine the retail experience, proving that fragrance launches can transcend traditional boundaries.<\/p>\n

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The Fanzine kiosk at Milan airport invites travellers into the world of Prada Paradigme, blending editorial storytelling with premium fragrance retail to create moments of discovery and engagement.<\/em><\/p>\n

MILAN MALPENSA AIRPORT \u2013 Prada Paradigme made a striking first impression with an elevated retail space blending Prada’s iconic architectural codes, with a bold twist: the house\u2019s signature green reinterpreted with a Paradigme edge. The environment balances sophistication and disruption. A place that captures the confidence and curiosity of Paradigme fragrance, offering travellers a first glimpse into its world and setting the tone for the rest of the journey.<\/p>\n

Prada Paradigme Fanzine: The perfect travel companion.<\/strong><\/p>\n

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Prada’s latest masculine fragrance, Prada Paradigme, is presented at Dubai airport with a sophisticated touchpoint: a Fanzine kiosk, inviting travellers to discover the fragrance narrative.<\/em><\/p>\n

DUBAI INTERNATIONAL AIRPORT- travellers encounter a tactile and editorial experience: the Prada Paradigme Fanzine Kiosk. Designed like a collectible mini-magazine, Paradigme Fanzine is filled with bold visuals, notes of inspiration, and fun games related to the launch. Light and portable, it\u2019s the perfect companion while waiting at the gate \u2014 a moment of storytelling to slip into your hand luggage and carry with you, wherever you\u2019re headed.<\/p>\n

With Paradigme, you make the cover!<\/strong><\/p>\n

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In Istanbul Airport, Paradigme invites travelers to step into the frame \u2014 with an interactive photobooth that turns a moment of play into a personal brand memory.<\/em><\/p>\n

ISTANBUL AIRPORT – Paradigme takes a more playful turn in Istanbul with an interactive photobooth. Travellers can take their photo, print it instantly, and stick it to the cover of the fanzine – turning it into a personal keepsake \u2014 a memory tied to a moment in transit. A spontaneous way to engage with the brand while creating a memory that lasts beyond the journey.<\/p>\n

Add a personal touch with Paradigme<\/strong><\/p>\n

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London airport’s Paradigme Podium invites busy travellers to slow down and immerse themselves in Prada’s bold reinterpretation of masculine perfumery.<\/em><\/p>\n

LONDON AIRPORT – A moment of creative pause: In London Heathrow Airport, the focus is on the personal touch. Travellers are invited to engrave their Prada Paradigme bottle, making it a unique object \u2014 whether to keep as a souvenir or to offer as a thoughtful gift for someone waiting at arrival. It\u2019s a luxury gesture that turns the fragrance into a message: of presence, of care, of individuality.<\/p>\n

Paradigme in Paris<\/strong><\/p>\n

For Paris, Prada Beauty went even further \u2014 orchestrating a landmark 360\u00b0 activation at Charles de Gaulle Airport and marking a first-of-its-kind collaboration with : Extime, Air France, and JCDecaux. For the first time ever, a fragrance took over the full CDG journey: from a total media takeover, to geotargeted social media campaigns, Uber ride-screen activations, and CRM outreach through Extime\u2019s database.<\/p>\n

The experience continued inside the lounges of Air France with Wi-Fi takeover, creating a fully integrated consumer journey, from arrival to boarding. A bold expression of the Prada Paradigme universe \u2014 and a milestone moment in how fragrance can be brought to life in Travel Retail.<\/p>\n

Another Way to Travel with Prada<\/strong><\/p>\n

Through each airport, each activation, Prada Paradigme offers another way to launch fragrance in Travel Retail \u2014 one that\u2019s not just seen but felt. A journey made of emotion, design, memory, and personal expression.<\/p>\n

Another way to connect. Another way to travel. Another way to be Prada.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Since 1913, Prada has been at the forefront of innovation in fashion and beauty. As a key player in the luxury travel retail sector, the […]<\/p>\n","protected":false},"author":4,"featured_media":83949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477],"tags":[1740,69,39,56,1903,5418,7979,43,4315,16587,16586,216],"class_list":["post-83948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-dubai-international-airport","tag-duty-free","tag-dutyfree","tag-fragrance","tag-loreal-travel-retail","tag-london-heathrow-airport","tag-milan-malpensa-airport","tag-perfume","tag-prada-fragrances","tag-prada-paradigme","tag-prada-paradigme-fragrance","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=83948"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83948\/revisions"}],"predecessor-version":[{"id":83972,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/83948\/revisions\/83972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/83949"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=83948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=83948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=83948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}