{"id":84103,"date":"2025-12-11T10:19:08","date_gmt":"2025-12-11T10:19:08","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84103"},"modified":"2025-12-11T10:19:08","modified_gmt":"2025-12-11T10:19:08","slug":"ricola-taps-k-pop-superstar-iu-as-its-new-ambassador-for-asia","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ricola-taps-k-pop-superstar-iu-as-its-new-ambassador-for-asia\/","title":{"rendered":"RICOLA taps K-Pop Superstar IU as its new ambassador for Asia"},"content":{"rendered":"<p>Ricola has announced that South Korean singer, songwriter, and actress Lee Ji-eun- universally known as IU &#8211; has been named the newest face of its signature herbal drops. With more than 30 million social media followers and a record-breaking number of No. 1 hits in her home country, IU stands among Asia\u2019s most influential and beloved artists.<\/p>\n<p><!--more--><\/p>\n<p>The partnership marks a natural alignment between the global herbal-drop brand and the powerhouse vocalist. Known for her demanding performance schedule, IU is frequently travelling, rehearsing, and performing &#8211; making throat comfort an essential part of her daily routine. She has long expressed interest in collaborating with Ricola, and the brand is now bringing that enthusiasm to life.<\/p>\n<p>This announcement builds on Ricola Asia\u2019s already strong influencer strategy, which consistently reaches millions across the region. The brand continues to connect with younger consumers by highlighting Ricola\u2019s signature qualities: Swiss heritage, natural ingredients, and an unmistakable flavour profile.<\/p>\n<p><em>\u201cAs one of Asia\u2019s most admired artists &#8211; and someone who is constantly on the move &#8211; IU embodies the needs of today\u2019s travelling consumer,\u201d<\/em> said Andreas Reckart, Ricola\u2019s Head of Travel Retail.<em> \u201cWe look forward to leveraging her influence across the travel retail landscape to place Ricola in front of an even wider global audience.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual-300x214.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual-480x342.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual.jpg\" class=\"alignnone size-full wp-image-84104 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84104\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual.jpg\" alt=\"\" width=\"600\" height=\"427\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual-300x214.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2025\/12\/thumbnail_IU-Visual-480x342.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Ricola looks forward to a dynamic and successful collaboration with IU as the brand continues to expand its footprint across Asia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ricola has announced that South Korean singer, songwriter, and actress Lee Ji-eun- universally known as IU &#8211; has been named the newest face of its [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":84104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[120,69,39,14340,4966,17127,17124,17126,17125,17128,216],"class_list":["post-84103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-confectionery","tag-duty-free","tag-dutyfree","tag-iu","tag-k-pop","tag-lee-ji-eun","tag-ricola","tag-ricola-asia","tag-ricola-duty-free","tag-ricola-herbal-drop","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84103"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84103\/revisions"}],"predecessor-version":[{"id":84139,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84103\/revisions\/84139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84104"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}