{"id":84220,"date":"2025-12-17T19:39:54","date_gmt":"2025-12-17T19:39:54","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84220"},"modified":"2025-12-17T19:43:35","modified_gmt":"2025-12-17T19:43:35","slug":"victorias-secret-hits-the-runway-at-sydney-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/victorias-secret-hits-the-runway-at-sydney-airport\/","title":{"rendered":"Victoria\u2019s Secret hits the runway at Sydney Airport"},"content":{"rendered":"

Victoria\u2019s Secret has landed in Sydney Airport in partnership with Heinemann Oceania, opening its new boutique in Terminal 2. This new boutique breaks new ground as the only Victoria\u2019s Secret airport store in Oceania, as well as the first in the region to offer the entire Victoria\u2019s Secret brand experience and range, spanning fragrances, body care, lingerie, sleepwear, swimwear and athleisure, including the brand\u2019s PINK collection.<\/p>\n

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\u201cWe are thrilled to partner with Victoria Secret to bring the complete VS brand experience to Sydney Airport, and to Oceania airport retail more widely,\u201d<\/em> commented Ranjith Menon, Regional Purchasing Director for Heinemann Asia Pacific. \u201cWe have seen very strong traction since the store first opened to passengers, demonstrating Victoria\u2019s Secret\u2019s strong standalone brand appeal, particularly for Gen Z and millennial shoppers, and as a complement to our wider product assortment in Terminal 2.\u201d<\/em><\/p>\n

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The store opening marks Victoria\u2019s Secret\u2019s return to Sydney Airport, having previously offered beauty and accessories to travellers. This new boutique rounds out Heinemann\u2019s department store concept created specially for Sydney Airport\u2019s domestic terminals, which curates a blend of premium and luxury brands for the Australian traveller. Heinemann\u2019s expansion from Sydney Airport\u2019s international terminal into its two domestic terminals in 2023 was a major step in the airport\u2019s ongoing project to rejuvenate its domestic retail and F&B experience.<\/p>\n

\u201cIt is an extraordinary milestone for Victoria\u2019s Secret to return to Sydney Airport, and doing so through a renewed partnership with Heinemann makes this moment even more meaningful,\u201d<\/em> commented Helly Ding, Vice President of Victoria\u2019s Secret Travel Retail. \u201cWe remain committed to bringing the iconic Victoria\u2019s Secret experience to travellers around the world, and the Asia Pacific region plays a pivotal role in our growth. I would like to express my gratitude to our exceptional partners at Heinemann Pacific and Sydney Airport, whose collaboration has made this beautiful store a reality.\u201d<\/em><\/p>\n

Victoria\u2019s Secret and Heinemann commemorated this landmark moment in style, with a DJ, a live engraver, and bespoke cocktails and canapes for guests and passengers. Sydney-based beauty and fashion content creators were also on hand to boost visibility of the new offer at Sydney Airport ahead of the holiday travel season.<\/p>\n

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Victoria\u2019s Secret has landed in Sydney Airport in partnership with Heinemann Oceania, opening its new boutique in Terminal 2. This new boutique breaks new ground […]<\/p>\n","protected":false},"author":4,"featured_media":84281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,7083,1,477],"tags":[65,69,39,46,56,9410,43,158,216,38,2235,17151],"class_list":["post-84220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-fragrance","tag-heinemann-asia-pacific","tag-perfume","tag-sydney-airport","tag-travel-retail","tag-victorias-secret","tag-victorias-secret-duty-free","tag-victorias-secret-sydney-airport"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84220"}],"version-history":[{"count":5,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84220\/revisions"}],"predecessor-version":[{"id":84283,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84220\/revisions\/84283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84281"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}