{"id":84249,"date":"2025-12-17T20:50:41","date_gmt":"2025-12-17T20:50:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84249"},"modified":"2025-12-17T20:50:41","modified_gmt":"2025-12-17T20:50:41","slug":"the-macallan-unveils-brand-store-at-singapore-changi-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-macallan-unveils-brand-store-at-singapore-changi-airport\/","title":{"rendered":"The Macallan unveils brand store at Singapore Changi Airport"},"content":{"rendered":"

The Macallan, renowned single malt Scotch whisky, has partnered with Lotte Singapore and Changi Airport Group to open the brand\u2019s first-ever shop-in-shop at Singapore Changi Airport. Recognised globally as a world-class travel hub, Changi was voted the World\u2019s Best Airport 2025 by Skytrax and is a key airport location for The Macallan in consumer recruitment and engagement in Asia Pacific.<\/p>\n

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Located in Terminal 3, the 19sqm shop-in-shop features an integrated multisensorial and digital experience that allows shoppers to explore and appreciate the rich heritage and exceptional quality of The Macallan. Balancing hospitality with retail, the space has expert Brand Consultants on-hand to inspire, engage and educate shoppers.\u200b<\/strong><\/p>\n

Anchoring the centre of the space is The Macallan\u2019s first-ever island bar in a shop-in-shop \u2013 introduced at Changi to offer a more open layout that naturally invites closer interaction between travellers and brand ambassadors. The bar\u2019s countertop is finished in The Macallan\u2019s signature red \u2013 a colour deeply rooted in the brand\u2019s history \u2013 while the oak wave pattern surrounding the island draws inspiration from the flowing curves of The Macallan\u2019s distillery roof and the rolling hills of Speyside, mirroring the movement of the River Spey. Together, these elements form a distinctive visual signature that echoes The Macallan\u2019s architectural identity.<\/p>\n

The island bar also serves as the main tasting area, offering a comfortable setting for travellers to sample travel exclusives and limited releases including Colour Collection and The Harmony Collection Inspired by Organic Cherrywood Lapsang Tea. To elevate the shopping experience, consumers can enjoy gifting rituals such as branded ribbons to add a distinctive touch to their gift boxes.<\/p>\n

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Digital discovery, an integral part of the shop-in-shop, includes Discover Your Expression, accompanied by a nosing tool, which helps shoppers find the perfect gift for themselves or loved ones. Additionally, a Six Pillars experience incorporates physical sphere sculptures \u2013 each representing one of The Macallan\u2019s Six Pillars \u2013 to educate shoppers on the foundation stones of The Macallan and the creation of its unique spirit via a multisensorial experience.<\/p>\n

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Wilcy Wong, Commercial Director \u2013 Global Travel Retail at Edrington, said: \u201cThis latest opening at Changi Airport, one of the most significant aviation gateways in Asia Pacific, connects The Macallan to the millions of travellers passing through it each year. From top-class retail experiences to must-see attractions, Changi is a world-class service icon and a destination where The Macallan is delighted to strengthen its presence. Working in close partnership with Changi Airport Group and Lotte Singapore, we\u2019re excited to offer a multisensorial experience that blends storytelling and hospitality in a way that connects whisky enthusiasts to our products.\u201d<\/em><\/p>\n

Jeff Jeong Soongyu, Lotte Duty Free Singapore Managing Director, commented: \u201cThis opening marks an important milestone in The Macallan\u2019s and Lotte\u2019s shared commitment to delivering world-class retail experiences that inspire and engage discerning travellers. The Macallan\u2019s rich heritage and craftsmanship perfectly complement Lotte\u2019s vision of curating premium and immersive shopping journeys.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The Macallan, renowned single malt Scotch whisky, has partnered with Lotte Singapore and Changi Airport Group to open the brand\u2019s first-ever shop-in-shop at Singapore Changi […]<\/p>\n","protected":false},"author":4,"featured_media":84256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,7088,1,477,7093,7099,7097],"tags":[2538,5905,69,39,4356,11839,47,3477,2519,216,103],"class_list":["post-84249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-spirits","category-wines-spirits","tag-changi-airport-group","tag-changi-airport-singapore","tag-duty-free","tag-dutyfree","tag-edrington","tag-lotte-duty-free-singapore","tag-malt-whisky","tag-the-macallan","tag-the-macallan-duty-free","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84249"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84249\/revisions"}],"predecessor-version":[{"id":84302,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84249\/revisions\/84302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84256"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}