{"id":84266,"date":"2025-12-17T20:30:18","date_gmt":"2025-12-17T20:30:18","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84266"},"modified":"2025-12-17T20:30:18","modified_gmt":"2025-12-17T20:30:18","slug":"mac-cosmetics-calls-on-k-pop-star-ella-gross-as-its-new-face","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mac-cosmetics-calls-on-k-pop-star-ella-gross-as-its-new-face\/","title":{"rendered":"MAC Cosmetics calls on K-pop star Ella Gross as its new face"},"content":{"rendered":"

From her days practicing makeup to performing on stage, the MEOVV member says this partnership feels like the right next chapter.<\/p>\n

<\/p>\n

For her debut campaign, Gross is not just a face but a canvas for the brand\u2019s latest texture innovations. She fronts the launch of the Powder Kiss Hazy Matte Lipstick, a product designed to deliver a blurred, matte finish. Accompanying the lipstick is the Powder Kiss Lip + Cheek Mousse, a lightweight and multi-use formula meant for quick application on lips and cheeks. Both products aim to capture Gross\u2019s signature aesthetic, which is described as subtle yet fresh.<\/p>\n

The collaboration relies heavily on the idea of merging influences from the East and West, mirroring Gross\u2019s own background. According to the brand, the partnership fits their longstanding focus on self-expression. For Gross, the relationship with the makeup giant predates her professional career.<\/p>\n

\u201cGrowing up between different cultures and creative worlds, MAC was the makeup I practiced with, the makeup I wore on stage and the makeup I kept returning to as I figured out my own style,\u201d<\/em> Ella says in a press release. \u201cIt\u2019s always encouraged me to experiment, transform and express who I am in the moment \u2013 and stepping into this partnership now feels like the right next chapter for me as an artist.\u201d<\/em><\/p>\n

\"\"

From her days practicing makeup to performing on stage, the MEOVV member says this partnership feels like the right next chapter.<\/p>\n","protected":false},"author":4,"featured_media":84267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,1,477,7093,7084,7086,7085],"tags":[45,44,69,39,17163,93,429,2864,17162,85,715,17161,216],"class_list":["post-84266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","category-makeup","category-mens-grooming","category-skincare-and-haircare","tag-beauty","tag-cosmetics","tag-duty-free","tag-dutyfree","tag-ella-gross","tag-mac","tag-mac-cosmetics","tag-mac-cosmetics-duty-free","tag-mac-powder-kiss-hazy-matte-lipstick","tag-make-up","tag-makeup","tag-meovv","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84266"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84266\/revisions"}],"predecessor-version":[{"id":84290,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84266\/revisions\/84290"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84267"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}