{"id":84460,"date":"2026-01-08T08:59:57","date_gmt":"2026-01-08T08:59:57","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84460"},"modified":"2026-01-08T08:59:57","modified_gmt":"2026-01-08T08:59:57","slug":"prada-snaps-image-of-an-image-for-new-season-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/prada-snaps-image-of-an-image-for-new-season-campaign\/","title":{"rendered":"PRADA snaps &#8216;Image of an Image&#8217; for new season campaign"},"content":{"rendered":"<p>A perspective on Prada. Re-considering the Spring\/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada\u2019s campaign continues to investigate the very nature of advertising itself, by at once reimagining both the actuality and meaning of the campaign image, the medium and the message.<\/p>\n<p><!--more--><br \/>\nIn work that re-appropriates and re-considers photography \u2013 advertising, art, culture \u2013 across two decades the American artist Anne Collier has constantly interrogated our relationship with the image, the act of looking and being looked at. For the Prada Spring\/Summer 2026 campaign, Collier is asked to execute a specially-commissioned portfolio of images that fundamentally redress our idea of a fashion campaign in the digital age.<\/p>\n<p><iframe title=\"Prada Spring\/Summer 2026 | Image of an Image\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/eOUQ7bYfIAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Women\u2019s Collection<\/strong><\/p>\n<p>Collier\u2019s intervention renders the Prada Spring\/Summer 2026 campaign as a physical, material object, one to be held, and felt. In each still-life composition, outside hands hold aloft specially-shot imagery of the collection, photographed by Oliver Hadlee Pearch. Like an additional observer, or a reflection of ourselves as onlookers, these images are observed admired, perhaps desired \u2013 examining the mechanism of advertising as a medium.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef.jpg\" class=\"alignnone size-full wp-image-84461 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84461\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>In a play on perspective and re-framing, within these lovingly-held photographs Prada pieces are worn by a cast of actors and personalities: the actors Levon Hawke, Nicholas Hoult, Damson Idris, Carey Mulligan and Hunter Schafer, the musician John Glacier, and the model Liu Wen. Their presence and personalities bring another depth and meaning to the photography \u2013 a further concept of those observed.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30.jpg\" class=\"alignnone size-full wp-image-84464 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84464\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5082b364-05d9-45a4-9215-9b85c0adeb30-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Men\u2019s Collection<\/strong><\/p>\n<p>This Spring\/Summer 2026 Prada campaign is both a celebration of fashion imagery, and a liberation from it \u2013 an outside consideration of fashion framed through fine art, a distinct viewpoint, a search for objectivity. Meanwhile, the exchange between Prada and the work of contemporary artists reflects both a long-held interest and respect between each sphere of creation, and the brand\u2019s deep-rooted and ongoing interrelationships with a broader panorama of global culture.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12-300x143.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12-480x229.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12.jpg\" class=\"alignnone size-full wp-image-84463 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84463\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12.jpg\" alt=\"\" width=\"600\" height=\"286\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12-300x143.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/5dd64a4c-572b-4023-90c7-d33065d680ef12-480x229.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A perspective on Prada. Re-considering the Spring\/Summer 2026 Prada collections by Miuccia Prada and Raf Simons, Prada\u2019s campaign continues to investigate the very nature of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":84462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,7082,2597,7089,535,7088,1,477,7093],"tags":[65,17197,16968,69,39,17196,46,61,11307,16671,358,2305,17195,17194,216],"class_list":["post-84460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-accessories","tag-carey-mulligan","tag-damson-idris","tag-duty-free","tag-dutyfree","tag-evon-hawke","tag-fashion","tag-handbags","tag-hunter-schafer","tag-nicholas-hoult","tag-prada","tag-prada-duty-free","tag-prada-spring-summer-2026","tag-prada-ss-2026","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84460"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84460\/revisions"}],"predecessor-version":[{"id":84467,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84460\/revisions\/84467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84462"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}