Sex and the City actor Sarah Jessica Parker has partnered with Tanqueray as the gin brand\u2019s global ambassador.<\/p>\n
\nThe partnership with Parker, who is said to embody the gin brand\u2019s uncompromising stance, heralds Tanqueray\u2019s \u2018next cultural chapter\u2019.<\/p>\n
In her new role, Parker will front a global campaign for the brand that will launch this month titled \u2018There\u2019s an N and an O in every icon\u2019.<\/p>\n
Patricia Borges, global gins and rums director at Diageo, said: \u201cTanqueray\u2019s heritage is built on the foundation of never compromising. Through this partnership we are celebrating the no\u2019s over the yes\u2019s, as ultimately these are what lead you to something truly iconic.<\/em><\/p>\n \u201cWith her fearless refusal to compromise, Sarah Jessica Parker was the perfect choice as our inaugural cultural voice for this movement and to launch \u2018There\u2019s an N and an O in every icon\u2019.\u201d<\/em><\/p>\n Parker stars in a film for the campaign, directed by Paul McLean and shot by Miles Aldrige. Featuring Tanqueray\u2019s Dirty Martini and Tanqueray Gin & Tonic, Parker is seen looking at the \u2018no\u2019s\u2019 that have shaped her career, which also mirror how Tanqueray has shaped the recipe for its own London Dry gin.<\/p>\n In the film, Parker says: \u201cThe no\u2019s you give and take are what make life spectacular.\u201d<\/em><\/p>\n Addressing the partnership, Parker said: \u201cI\u2019m thrilled to be joining forces with Tanqueray, celebrating all the many no\u2019s we meet in the pursuit of excellence.<\/em><\/p>\n \u201cThe no\u2019s I\u2019ve collected throughout my life and career have shaped me, pushed me, and, more often than not, carried me to the most unexpected and spectacular places. They\u2019ve become part of the adventure, and I\u2019m grateful for every single one.\u201d<\/em><\/p>\n Tanqueray said the partnership with Parker is the first in a new series of voices and tastemakers that celebrate the brand\u2019s place within contemporary culture, and will be marked with a host of curated experiences and moments around the world this year, including the US, Italy, UK, China, India and Brazil, where it will appear at Rio de Janeiro carnival in February.<\/p>\n Tanqueray\u2019s \u2018uncompromising\u2019 stance is said to stem from its faithfulness to the foundations of its creation by Charles Tanqueray more than two centuries ago.<\/p>\n The brand\u2019s master distiller, Terry Fraser, added: \u201cSince 1830, Tanqueray London Dry Gin has been crafted with the same four botanicals, a mark of our relentless pursuit of excellence.<\/em><\/p>\n \u201cAt our distillery, science and artistry come together to craft a liquid that is consistently spectacular, continuing Charles Tanqueray\u2019s iconic legacy.\u201d<\/em><\/p>\n