{"id":84667,"date":"2026-01-19T16:48:48","date_gmt":"2026-01-19T16:48:48","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84667"},"modified":"2026-01-19T16:48:48","modified_gmt":"2026-01-19T16:48:48","slug":"jimmy-choo-unveils-spring-collection-les-fleurs","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jimmy-choo-unveils-spring-collection-les-fleurs\/","title":{"rendered":"JIMMY CHOO unveils Spring collection ‘Les Fleurs’"},"content":{"rendered":"

An exploration of the tension point where reality meets fantasy and where natural beauty meets brutalist architecture, the campaign reinforces the Spring collection\u2019s overarching narrative, Future Feminine; a study of modern femininity.<\/p>\n

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Juxtaposing supersized blooms with austere, utilitarian architecture, playing with perception and contradiction, blending the old and the new with the real and the surreal, the campaign presents a series of still images and films featuring model Kiki Willems. Shot by Quentin de Briey, both Kiki and the hero styles from the Spring Collection are luminous against the raw backdrop of the Barbican, a London landmark and leading cultural centre.<\/p>\n

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The unique vocal range of Minnie Riperton creates a climatic and joyful soundtrack, inspiring the title for the campaign, Les Fleurs and prompting a contemplative voice over by Kiki. Culminating with an invitation to experience a spring metamorphosis via the transformative power shoes and accessories possess to ignite our imagination, to dream, to escape. The playful, larger-than-life flowers first featured at Jimmy Choo\u2019s Spring 2026 Milan Fashion Week presentation, commissioned from a local Milanese artist and inspired by peonies from Creative Director Sandra Choi\u2019s garden in Somerset.<\/p>\n