{"id":84739,"date":"2026-01-21T12:34:28","date_gmt":"2026-01-21T12:34:28","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84739"},"modified":"2026-01-21T12:34:28","modified_gmt":"2026-01-21T12:34:28","slug":"miu-miu-launches-on-cloud-nine-collection-with-olivia-rodrigo","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/miu-miu-launches-on-cloud-nine-collection-with-olivia-rodrigo\/","title":{"rendered":"Miu Miu launches &#8216;On Cloud Nine&#8217; collection with Olivia Rodrigo"},"content":{"rendered":"<p>Far above the city, the ocean, and the mountain ranges, the campaign unfolds beneath shifting skies where the wardrobe is uplifting, at once industrial and ultra-feminine, strong and sweet.<\/p>\n<p><!--more--><\/p>\n<p>Miuccia Prada has always preferred a woman who does more than just pose, so the Miu Miu Spring\/Summer 2026 roster leans heavily on the multi-hyphenate. Singer-songwriter Olivia Rodrigo joins actress-director Suzanne Lindon and musician Sateen Besson high above the city skyline. Alongside actress Li Gengxi and models Rachel Agbonze and Amelie Sante, the group occupies a space that feels detached from the ground level. They move through a day that shifts from the sharp clarity of morning to the diffuse, rosy haze of dusk.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3-480x384.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3.jpg\" class=\"alignnone size-full wp-image-84744 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84744\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-3-480x384.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>That changing light hits a wardrobe defined by aggressive friction. The design team paired the sturdiness of an oversized, tooled leather coat against the fragility of a tunic dripping in crystals. It creates a tension between the industrial and the sweet, where a sunshine-yellow apron dress in a floral print sits next to a beaten-up leather jacket. Even the standard uniform pieces get a rethink, with cutaway knits and shirting tucked into trousers that spill over with exaggerated waterfall ruffles.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1-480x384.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1.jpg\" class=\"alignnone size-full wp-image-84742 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84742\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-660x528-1-480x384.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Those cascading trims might suggest something delicate, but the footwear keeps the look firmly on the pavement. Rubber soles ground the entire lineup, appearing on everything from sneakers and loafers to hybrid boots and sabots. It is a styling choice that prioritizes comfort and motion over height, ensuring the Miu Miu girl can actually walk. This focus on utility extends to the accessories, where the Aventure and Wander bags arrive in thick, durable skins.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1-480x384.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1.jpg\" class=\"alignnone size-full wp-image-84743 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84743\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Rachel-Agbonze-1-480x384.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Carrying such robust leather goods anchors a campaign that otherwise flirts with the surreal. The imagery floats between the natural world and something slightly heightened, blurring the line between what is real and what is dreamlike. It suggests a life lived with both romance and rebellion, keeping one foot in reality while the head stays high in the clouds.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4-480x384.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4.jpg\" class=\"alignnone size-full wp-image-84745 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84745\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Sateen-Besson-4-480x384.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4-480x384.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4.jpg\" class=\"alignnone size-full wp-image-84741 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-84741\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4.jpg\" alt=\"\" width=\"600\" height=\"480\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4-300x240.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/01\/MIU-MIU-SS26-ADV-CAMPAIGN_Olivia-Rodrigo-4-480x384.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Far above the city, the ocean, and the mountain ranges, the campaign unfolds beneath shifting skies where the wardrobe is uplifting, at once industrial and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":84740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7092],"tags":[65,17255,69,39,46,61,17253,41,15473,17254,17256,216],"class_list":["post-84739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-sunglasses-eyewear","tag-accessories","tag-amelie-sante","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-li-gengxi","tag-luxury","tag-olivia-rodrigo","tag-rachel-agbonze","tag-sateen-besson","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84739"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84739\/revisions"}],"predecessor-version":[{"id":84803,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84739\/revisions\/84803"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84740"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}