{"id":84870,"date":"2026-01-29T08:30:23","date_gmt":"2026-01-29T08:30:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84870"},"modified":"2026-01-29T08:30:23","modified_gmt":"2026-01-29T08:30:23","slug":"hot-stuff-%f0%9f%94%a5-absolut-and-tabasco-launch-new-spicy-vodka","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/hot-stuff-%f0%9f%94%a5-absolut-and-tabasco-launch-new-spicy-vodka\/","title":{"rendered":"HOT Stuff \ud83d\udd25 ABSOLUT and Tabasco launch new spicy vodka"},"content":{"rendered":"

Absolut Vodka and TABASCO Brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut TABASCO. Launching from February 2026 onwards across 50+ markets, including the US and the UK, this bold innovation captures the heat that spirit drinkers worldwide crave.<\/p>\n

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Crafted by fusing Absolut Vodka with a unique and completely natural essence (there\u2019s no added sugar) created from the fermented, aged red pepper mash used to make TABASCO\u00ae Sauce \u2013 Absolut\u00ae TABASCO\u2122 delivers the distinctive heat and aroma of the world\u2019s most famous pepper sauce in the world\u2019s leading premium vodkas.1<\/p>\n

The new TABASCO\u00ae-Sauce-flavored vodka comes amid strong, growing demand for hotter flavors. People are craving heat now more than ever, with sales of spicy vodka forecast to increase 27 per cent by 2029.2 Whether it\u2019s the brunch staple, a Bloody Mary with bite or a Spicy Lemonade, which tingles, Absolut\u00ae TABASCO\u2122 is for them \u2013 a smooth-tasting vodka with a heat that builds to leave a warm feeling on the lips with every sip.<\/p>\n

The Absolut\u00ae TABASCO\u2122 collaboration unites two titans of flavors, each with more than a century of history and a legacy of authenticity and quality.<\/p>\n

Founded in 1868 on Avery Island, Louisiana, where it is still produced today, TABASCO\u00ae Sauce uses just three ingredients: handpicked red peppers, salt, and vinegar. Once mashed together, the red pepper mix is aged and fermented in reclaimed oak barrels for up to three years, creating the sauce\u2019s subtle, unique flavor.<\/p>\n

Absolut Vodka is also made using just three natural ingredients \u2013 pristine water sourced from a local deep well, a proprietary strain of yeast and winter wheat grown on nearby farms. This premium vodka is only distilled in the small town of \u00c5hus in Southern Sweden, using the same continuous distillation process introduced by its Swedish founder, L.O. Smith, in the 1870s.<\/p>\n

The brands\u2019 rich heritages come together through the design of the Absolut\u00ae TABASCO\u2122 Vodka bottle. It seamlessly blends their iconic bottles into one; the bottle\u2019s colours and diamond label shout TABASCO\u00ae Sauce, but the apothecary-inspired shape is unmistakably Absolut Vodka.<\/p>\n

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Craig van Niekerk, Global VP of Marketing for Absolut Vodka, says: \u201cAt Absolut Vodka, we have never been afraid to do things differently or create something bold \u2013 and now, we are at it again. People want to feel some heat in their drinks. What better way to do it than by combining one of the world\u2019s leading hot sauce brands with the world\u2019s leading premium vodka brand? For anyone who wants to dial up the heat, whether it\u2019s Saturday night cocktails or Sunday brunch, this spicy vodka is definitely for you.\u201d<\/em><\/p>\n

Christian Brown, Head of Agriculture and 6th generation family member, McIlhenny Company, makers of TABASCO\u00ae Brand product, says: \u201cWith more than 150 years of pepper expertise, it only made sense for us at TABASCO\u00ae to partner with Absolut Vodka, another brand with a long, storied history that understands and cares about the craft that goes into its product. TABASCO\u00ae exists to light up everything we touch and the powerful blending of these two iconic liquids (and unforgettable bottles) is long overdue!\u201d<\/em><\/p>\n

Kate Neuhaus, Director of Global Marketing Communications at McIlhenny Company, says: \u201cWe are thrilled to bring the unique flavor of TABASCO\u00ae Sauce to Absolut\u2019s smooth premium vodka. We share a rich heritage and a commitment to quality \u2013 and this new partnership is a testament to both. It\u2019s the perfect match. Absolut\u00ae TABASCO\u2122 is the purest form of heat ever bottled for adventurous flavor lovers everywhere.\u201d<\/em><\/p>\n

ABSOLUT\u00ae TABASCO\u2122 (38% ABV) will launch across 50+ markets worldwide from February 2026, with bottles already on-shelf in travel retail. Inspired by Absolut Vodka’s legendary print ads, the launch campaign will turn up the heat to leave no doubt that the new flavour will fire up cocktails worldwide.<\/p>\n

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1 IWSR 2024
\n2 Datassentials February 2025<\/p>\n","protected":false},"excerpt":{"rendered":"

Absolut Vodka and TABASCO Brand are firing up the global spirits scene with the launch of a new spicy vodka, Absolut TABASCO. Launching from February […]<\/p>\n","protected":false},"author":4,"featured_media":84871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[17294,3132,3893,69,39,17296,651,17295,216,83],"class_list":["post-84870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-absolut-tabasco-vodka","tag-absolut-vodka","tag-absolut-vodka-duty-free","tag-duty-free","tag-dutyfree","tag-mcilhenny-company","tag-pernod-ricard","tag-tabasco","tag-travel-retail","tag-vodka"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84870"}],"version-history":[{"count":6,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84870\/revisions"}],"predecessor-version":[{"id":84909,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84870\/revisions\/84909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84871"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}