{"id":84940,"date":"2026-01-29T10:46:27","date_gmt":"2026-01-29T10:46:27","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84940"},"modified":"2026-01-29T10:46:27","modified_gmt":"2026-01-29T10:46:27","slug":"jansport-launches-lunar-lounge-collection-to-suit-modern-lifestyles","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/jansport-launches-lunar-lounge-collection-to-suit-modern-lifestyles\/","title":{"rendered":"JanSport launches Lunar Lounge Collection to suit modern lifestyles"},"content":{"rendered":"

JanSport has announced the launch of its Lunar Lounge Collection, a bold new assortment designed to meet the evolving needs of today’s wellness-driven consumers. Available globally on January 14, 2026, this collection redefines versatility and style, offering pieces that seamlessly transition from movement to leisure.<\/p>\n

<\/p>\n

The Lunar Lounge Collection embodies a unique duality\u2014balancing emotional appeal with physical functionality. Rooted in product innovation, this assortment reinforces JanSport’s relevance beyond traditional back-to-school moments, positioning the brand as a go-to for modern, versatile living.<\/p>\n

“We’re thrilled to introduce the Lunar Lounge Collection, a line that expands our assortment and answers the call from consumers who want more than just our iconic backpacks. They want pieces that fit their lifestyle, their energy, and their values. This collection represents our commitment to innovation and to creating products that resonate with the way people live today.”<\/em> \u2014 Alexandra Reveles, Vice President of Global Brand at JanSport.<\/p>\n

This collection speaks to consumers who prioritize wellness as a lifestyle; those who flow between rituals, from group workouts to farmer’s market trips. They’re not just seeking gear; they’re curating pieces that reflect their style, values, and intention to live in the present.<\/p>\n

According to a study by McKinsey, wellness remains a top priority globally, with 87% of Chinese, 82% of US, and 73% of UK consumers\u202fsaying wellness is a top daily priority. The Lunar Lounge Collection answers this cultural shift with trend-forward designs, elevated aesthetics, and sustainable materials.<\/p>\n

The Lunar Lounge Collection:<\/strong><\/p>\n

Unphased Crossbody Small \u2013 $30
\nUnphased Crossbody Large \u2013 $40
\nMove Sling FX \u2013 $35
\nSuperBreak Plus FX \u2013 $60
\nHalf Pint FX \u2013 $35<\/p>\n

Each piece is offered in five colourways\u2014Soft Nylon Moon Flower, Black, Pastel Lilac, Lime Citron, and Azul Blue\u2014with select exclusives for the Move Sling FX.<\/p>\n

\"\"

Availability<\/strong><\/p>\n

The Lunar Lounge Collection will be available globally on January 14, 2026, at select specialty retailers and fully online at JanSport.com in the USA.<\/p>\n","protected":false},"excerpt":{"rendered":"

JanSport has announced the launch of its Lunar Lounge Collection, a bold new assortment designed to meet the evolving needs of today’s wellness-driven consumers. Available […]<\/p>\n","protected":false},"author":4,"featured_media":84941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,535,7088,1,477,7091],"tags":[65,69,39,46,61,17305,17307,17306,17309,17308,216],"class_list":["post-84940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","tag-accessories","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-jansport","tag-jansport-bags","tag-jansport-duty-free","tag-jansport-lunar-lounge-collection","tag-jansport-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84940"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84940\/revisions"}],"predecessor-version":[{"id":84953,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84940\/revisions\/84953"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84941"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}