{"id":84957,"date":"2026-02-03T11:39:45","date_gmt":"2026-02-03T11:39:45","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=84957"},"modified":"2026-02-03T11:39:45","modified_gmt":"2026-02-03T11:39:45","slug":"senegalese-and-african-brands-to-the-fore-as-new-stores-open-at-dakar-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/senegalese-and-african-brands-to-the-fore-as-new-stores-open-at-dakar-airport\/","title":{"rendered":"Senegalese and African brands to the fore as new stores open at Dakar Airport"},"content":{"rendered":"

Aelia Duty Free and CASE BI have opened new stores at Blaise Diagne International Airport in Dakar. The opening marks a new phase in the company\u2019s long-term development in Senegal and builds on a successful first phase of operations at Blaise Diagne International Airport, where Lagard\u00e8re Travel Retail opened its first stores in 2017.<\/p>\n

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Fully redesigned, the two stores reflect Lagard\u00e8re Travel Retail\u2019s international standards of operational excellence, premium brand curation and customer-centric design. More than a simple refurbishment, the refreshed commercial space features a more fluid layout, immersive digital tools, upgraded services and an expanded selection of leading international brands across duty free and travel essentials.<\/p>\n

A strong sense of place is at the heart of the refreshed shopping experience in Dakar. Lagard\u00e8re Travel Retail aims to make its stores at Blaise Diagne International a showcase for Senegal, offering travellers an authentic and meaningful connection to the destination. The retail spaces feature a curated selection of Senegalese and African brands, including Notaban\u00e9, Land of Africa, R\u00e9serve d\u2019Afrique, Scent of Africa and Teasse, highlighting regional craftsmanship, creativity and savoir-faire.<\/p>\n

Alongside this local focus, the stores also showcase a refined selection of prestigious international brands, including Parfums de Marly, a niche haute perfumery house and Jo Malone, a leading British fragrance brand, further elevating the premium positioning of the retail experience at Blaise Diagne International Airport.<\/p>\n

The retail experience is further enhanced by new-generation digital screens, electronic shelf labels providing clearer and more dynamic product information, and an innovative children\u2019s retail concept \u2013 deployed for only the second time within the Lagard\u00e8re Travel Retail global network \u2013 designed to make the shopping journey more engaging for families.<\/p>\n

Sountou Bousso, CEO of Lagard\u00e8re Travel Retail West, Central & East Africa, commented: \u201cThe reopening of Aelia Duty Free and CASE BI at Blaise Diagne International Airport reflects our long-term commitment to Senegal. After a successful first phase of operations spanning almost a decade, we continue to invest and reinvent our concepts to meet the evolving expectations of travellers and our business partners. <\/em><\/p>\n

By combining international excellence with a strong local identity, our ambition is to deliver ever more meaningful travel experiences and to continue setting the benchmark for travel retail in the region, while positioning our stores as true showcases of the countries in which we operate.\u201d<\/em><\/p>\n

Cheikh Bamba Dieye, CEO of Blaise Diagne International Airport, said: “It is a great honour for us to celebrate the reopening of Lagard\u00e8re Duty Free stores at Blaise Diagne International Airport. This opening reflects the strength, reliability, and durability of our partnership with Lagard\u00e8re Travel Retail, built on professional rigor and respect for Senegalese culture. Together, we share a common ambition: to offer passengers a modern, high-quality retail experience that highlights the identity of Senegal, contributes to the airport\u2019s attractiveness, creates jobs, and strengthens the country\u2019s position as a leading aviation hub in West Africa.”<\/em><\/p>\n

Present in Senegal since 2017, Lagard\u00e8re Travel Retail considers the country a strategic market within its African footprint. With this new phase of development in Dakar, the company reaffirms its commitment to sustainable growth, value creation for its airport partners and the promotion of African talent within its global travel retail network.<\/p>\n

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Aelia Duty Free and CASE BI have opened new stores at Blaise Diagne International Airport in Dakar. The opening marks a new phase in the […]<\/p>\n","protected":false},"author":4,"featured_media":84958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,247,7082,2597,7089,535,7088,1,477,7091,7093],"tags":[392,497,377,17313,17312,17322,69,39,1544,17324,17323,17325,17326,17321,17327,216],"class_list":["post-84957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-airport-duty-free-information","category-beauty","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-luxury","tag-aelia-duty-free","tag-airport-duty-free","tag-airport-shopping","tag-blaise-diagne-international-airport","tag-case-bi","tag-dakar","tag-duty-free","tag-dutyfree","tag-lagardere-travel-retail","tag-landofafrica","tag-notabane","tag-reservedafrique","tag-scentofafrica","tag-senegal","tag-teasse","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=84957"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84957\/revisions"}],"predecessor-version":[{"id":84994,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/84957\/revisions\/84994"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/84958"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=84957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=84957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=84957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}