{"id":85284,"date":"2026-02-18T09:54:51","date_gmt":"2026-02-18T09:54:51","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85284"},"modified":"2026-02-18T09:55:11","modified_gmt":"2026-02-18T09:55:11","slug":"ferragamo-reveals-la-prima-impressione-ss26-campaign","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/ferragamo-reveals-la-prima-impressione-ss26-campaign\/","title":{"rendered":"FERRAGAMO premieres La Prima Impressione SS26 campaign"},"content":{"rendered":"<p>Premiering &#8216;La Prima Impressione&#8217;.\u00a0The allure of cinema, linked to the brand throughout its history, is explored in Ferragamo&#8217;s SS26 campaign. Unfolding across seven chapters, the campaign follows the introduction of a new partner into an Italian family, where glances linger and dynamics quietly shift.<\/p>\n<p><!--more--><br \/>\n<strong>The Campaign<\/strong><\/p>\n<p>A filmic campaign which explores both the house\u2019s cinematic heritage and the family at its heart through the lens of award-winning director Antoneta Alamat Kusijanovi\u0107.<\/p>\n<p><iframe title=\"La Prima Impressione\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Cishn8_jevU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Chapter 1 \u2013 L\u2019Arrivo: The first glance says everything<\/strong><\/p>\n<p>The journey begins with an arrival. In a villa nestled in the quiet summer air of the Italian countryside, a new guest steps into the home. It is a simple, almost suspended moment, yet charged with the power of first impressions: small gestures, restrained glances, a family balance subtly shifting back into place. Christy Turlington, embodying both the mother and the orchestrator of the household\u2019s harmony, reflects the natural grace that defines Ferragamo\u2019s new season. Her fluid silk look and the sculptural new S-heel \u2014 a contemporary evolution of Salvatore Ferragamo\u2019s iconic 1947 F-heel \u2014 immediately set the tone of the narrative: modern, intimate, powerfully elegant.<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334-480x640.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334.jpg\" class=\"alignnone size-full wp-image-85286 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85286\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/796a622e-d2bd-45e3-b777-21690637a334-480x640.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Chapter 2 \u2013 Il Tavolo Decide: Where gestures become story<\/strong><\/p>\n<p>Around the table, dynamics, alliances, and silences take shape. It is here that the family listens and observes with the delicacy of everyday rituals. Christy Turlington, in a new expression of relaxed tailoring, guides the invisible rhythm of the exchanges, while a slender heel reimagined with the Vara bow motif introduces a dialogue between past and present, tradition and modernity. The scene reveals the first nuances of the collection: fluid scarf\u2011dress prints, the intricate craftsmanship of the Hug bag, the opulent shimmer of the beaded S\u2011heel. Each character becomes a different lens into the Ferragamo world \u2014 multifaceted, cross\u2011generational, authentically familial.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data-480x640.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data.jpg\" class=\"alignnone size-full wp-image-85287 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85287\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data-225x300.jpg 225w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/03-data-480x640.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premiering &#8216;La Prima Impressione&#8217;.\u00a0The allure of cinema, linked to the brand throughout its history, is explored in Ferragamo&#8217;s SS26 campaign. Unfolding across seven chapters, the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":85285,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7093],"tags":[65,8404,69,39,46,2530,17382,17381,17383,216],"class_list":["post-85284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luxury","tag-accessories","tag-christy-turlington","tag-duty-free","tag-dutyfree","tag-fashion","tag-ferragamo-duty-free","tag-ferragamo-la-prima-impressione","tag-ferragamo-la-prima-impressione-spring-summer-2026","tag-ferragamo-ss26","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85284"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85284\/revisions"}],"predecessor-version":[{"id":85351,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85284\/revisions\/85351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85285"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}