{"id":85425,"date":"2026-02-25T12:32:43","date_gmt":"2026-02-25T12:32:43","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85425"},"modified":"2026-02-25T12:32:43","modified_gmt":"2026-02-25T12:32:43","slug":"estee-lauder-house-that-gives-marks-new-year-at-asian-duty-free-stores","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/estee-lauder-house-that-gives-marks-new-year-at-asian-duty-free-stores\/","title":{"rendered":"Est\u00e9e Lauder ‘House that Gives’ marks New Year at Asian duty-free stores"},"content":{"rendered":"

Est\u00e9e Lauder Travel Retail Asia-Pacific marked the beginning of the Year of the Horse with the launch of its regional festive campaign, The House that Gives, in collaboration with leading travel retail partners.<\/p>\n

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This year, Est\u00e9e Lauder Travel Retail celebrated the eighth edition of its annual mega collaboration with the China Duty Free Group (CDFG), extending the campaign to the New Year period for the first time \u2013 Asia Pacific\u2019s most important travel and shopping period.<\/p>\n

Delivering a Seamless Festive Journey with CDFG in Hainan<\/strong><\/p>\n

Celebrating the festive travel season in partnership with the CDFG, Est\u00e9e Lauder delivered a seamlessly integrated festive journey to engage consumers both on and offline via a pop-up, exclusive gift sets and immersive activations.<\/p>\n

Est\u00e9e Lauder has launched a pop-up at the CDF Sanya International Duty-Free Shopping Complex Block C from January 1 to February 28, bringing to life The House That Gives campaign, inspired by the spirit of reunion, gifting, and festive celebration. Guests are invited to explore a series of immersive zones, spanning high-performance skincare to a vanity area dedicated to makeup discovery. The experience concluded with a photo moment inspired by the Year of the Horse, symbolizing vitality, festivity, and aspirations for the year ahead, offering guests a meaningful way to capture memories in celebration.<\/p>\n

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\u201cThe House That Gives\u201d Pop-up at the CDF Sanya International Duty-Free Shopping Complex<\/em><\/p>\n

CDF-Exclusive Year of the Horse Gift Sets<\/strong><\/p>\n

Est\u00e9e Lauder also introduced two CDF-exclusive skincare gift sets in limited-edition Year of the Horse packaging, including the Glowing Skincare Essentials and the Re-Nutriv Ultimate Luxury Collection, showcasing the brand\u2019s high-performance skincare and advanced age-reversal expertise. The experience was further elevated through dedicated service areas offering complimentary, personalized skincare and makeup consultations.<\/p>\n

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Premium Skincare Consultation Experience at \u201cThe House That Gives\u201d<\/em><\/p>\n

Festive Experiences & Gifting<\/strong><\/p>\n

Transforming the Travel Retail channel into a point of experience, Est\u00e9e Lauder also unveiled a series of thoughtfully curated activations throughout the two-month campaign to immerse consumers in the festivities. Across both pop-up and in-store locations, travelers participated in auspicious fortune experiences, drawing a fortune stick or spinning the wheel to reveal celebratory readings accompanied by festive gifts. The most coveted prize, the Glowing Skincare Essentials full-size travel-exclusive set, symbolized a radiant start to the new year.<\/p>\n

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Festive Gifting and Fortune Stick Lucky Draw Experience<\/em><\/p>\n

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New Year Spring Fan Dance Performance<\/em><\/p>\n

Est\u00e9e Lauder further amplified the festive experience through a targeted cross-category collaboration with CHAGEE, China\u2019s leading premium teahouse brand. The partnership introduced a co-branded beverage menu and exclusive lucky draw experiences, creating a sensorial touchpoint for younger, experience-driven travellers.<\/p>\n

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The Collaboration with Premium Teahouse Brand CHAGEE<\/em><\/p>\n

As a campaign highlight, Est\u00e9e Lauder welcomed celebrity Shao Ziheng as Guest Store Manager for a one-day activation at its duplex flagship boutique at CDF Sanya International Duty-Free Shopping Complex on January 24. The exclusive appearance anchored a first-of-its-kind, multi-dimensional engagement that seamlessly connected in-store and online gifting, offering guests personalized interactions and limited-edition New Year collectibles \u2013 extending the brand\u2019s omnichannel festive journey.<\/p>\n

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Celebrity Ziheng Shao as Guest Store Manager<\/em><\/p>\n

The House that Gives Campaign Across Asia-Pacific<\/strong><\/p>\n

The House that Gives campaign was also unveiled across key travel retail destinations in the broader Asia-Pacific region, including the cities of Macau, Hong Kong, Bangkok and Osaka, inviting travellers to gather, experience and celebrate the upcoming year.<\/p>\n

Through dedicated pop-ups at DFS Four Seasons in Macau (31 Dec \u2013 28 Feb) and DFS Sun Plaza in Hong Kong (12 Jan \u2013 28 Feb), consumers could immerse themselves in a multi-sensory festive journey inspired by the symbolism of the Year of the Horse. Interactive experiences invited travellers to create personalized keepsakes, from assembling bespoke keychains to imprinting auspicious blessings through couplet stamping and live calligraphy. At select locations, a Fortune Drawer experience revealed seasonal well-wishes and festive gifts, while curated travel-exclusive assortments were complemented by personalized beauty consultations and relaxing hand massage services \u2013 transforming each pop-up into a moment of discovery, celebration, and connection.<\/p>\n

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The House that Gives Pop-up at DFS Four Seasons Macau<\/em><\/p>\n

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The House that Gives Pop-up Fortune Drawer<\/em><\/p>\n

In Thailand, the festive spirit of The House that Gives extended to King Power One Bangkok (31 Dec \u2013 28 Feb) and Thailand Suvarnabhumi Airport (2 Feb \u2013 1 Mar), where travellers experienced a localized interpretation of the New Year celebration. The Guanpu Spin-the-Wheel, set around a horse-shaped spinner, offered a lighthearted moment that carried the momentum of the season. With every turn, guests received a sure-win gift that echoed the forward energy of the Year of the Horse.<\/p>\n

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\u201cThe House that Gives\u201d Pop-up at One Bangkok<\/em><\/p>\n

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\u201cThe House that Gives\u201d Pop-up at Thailand Suvarnabhumi Airport<\/em><\/p>\n

In Japan, Kansai International Airport (30 Jan \u2013 27 Feb) hosted Est\u00e9e Lauder\u2019s Advanced Night Repair Gachapon activation, where travel retail exclusives were shared through a playful gifting moment. One Gachapon play was available with any purchase, and two with a qualifying spend, turning seasonal generosity into an experience to take along the journey.<\/p>\n","protected":false},"excerpt":{"rendered":"

Est\u00e9e Lauder Travel Retail Asia-Pacific marked the beginning of the Year of the Horse with the launch of its regional festive campaign, The House that […]<\/p>\n","protected":false},"author":4,"featured_media":85433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477,7084,7085],"tags":[3592,45,15250,5877,44,17412,69,39,2418,17413,17414,13741,216],"class_list":["post-85425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","category-makeup","category-skincare-and-haircare","tag-bangkok-suvarnabhumi-airport","tag-beauty","tag-cdf-sanya-international-duty-free-shopping-complex","tag-china-duty-free-group","tag-cosmetics","tag-dfs-four-seasons-macau","tag-duty-free","tag-dutyfree","tag-estee-lauder-duty-free","tag-estee-lauder-travel-retail-asia-pacific","tag-estee-lauder-year-of-the-horse","tag-kansai-international-airport","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85425"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85425\/revisions"}],"predecessor-version":[{"id":85476,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85425\/revisions\/85476"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85433"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}