{"id":85459,"date":"2026-02-25T13:40:24","date_gmt":"2026-02-25T13:40:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85459"},"modified":"2026-02-25T13:40:24","modified_gmt":"2026-02-25T13:40:24","slug":"tous-brings-loveme-amethyst-elixir-to-madrid-barcelona-and-malaga-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/tous-brings-loveme-amethyst-elixir-to-madrid-barcelona-and-malaga-airports\/","title":{"rendered":"TOUS brings LoveMe Amethyst Elixir to Madrid, Barcelona and M\u00e1laga airports"},"content":{"rendered":"<p>TOUS invites passengers to discover immersive spaces inspired by the olfactory universe of LoveMe The Amethyst Elixir, the latest addition to the brand\u2019s LoveMe perfume-jewel collection.<\/p>\n<p><!--more--><br \/>\nTOUS introduces its new fragrance LoveMe The Amethyst Elixir in collaboration with Avolta, deploying a special promotional experience in Adolfo Su\u00e1rez Madrid\u2013Barajas Airport (T4 NET), Josep Tarradellas Barcelona\u2013El Prat Airport (T1 and T2) and M\u00e1laga\u2013Costa del Sol Airport. These spaces, conceived to elevate the retail experience, bring to life the creative and olfactive universe of the launch.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen-208x300.jpg 208w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen-480x691.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen.jpg\" class=\"alignnone size-full wp-image-85464 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85464\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen.jpg\" alt=\"\" width=\"600\" height=\"864\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen-208x300.jpg 208w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/Tous-imagen-480x691.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>LoveMe The Amethyst Elixir is a Floral\u2013Fruity\u2013Musky Eau de Parfum, created by master perfumer Sonia Constant. The LoveMe perfume-jewel collection stands out for its ability to transform each creation into a true object of desire.<\/p>\n<p>The promotional experience will be available at Barcelona T1 throughout February, and at the remaining airports during February and March.<\/p>\n<p>Additionally, over the course of the campaign, customers will enjoy a special gift with purchase, including an exclusive vanity case and a 15 ml LoveMe The Amethyst Elixir fragrance.<\/p>\n<p>Through these initiatives, TOUS reinforces its commitment to creating memorable Travel Retail experiences, captivating passengers with its newest olfactory proposal and strengthening the brand\u2019s presence in strategic locations<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High-300x236.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High-480x378.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\" class=\"alignnone size-full wp-image-85463 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85463\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\" alt=\"\" width=\"600\" height=\"472\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High-300x236.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Packshot-Parfum-Vapo-90ml_045004000_8436603333467_High-480x378.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High-237x300.jpg 237w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High-480x608.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\" class=\"alignnone size-full wp-image-85462 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85462\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg\" alt=\"\" width=\"600\" height=\"760\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High-237x300.jpg 237w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/TOUS-LoveMe-The-Amethyst-Elixir-Bottle-Parfum-Vapo-90ml_045004000_8436603333467_High-480x608.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07-212x300.jpg 212w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07-480x678.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07.jpg\" class=\"alignnone size-full wp-image-85460 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-85460\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07.jpg\" alt=\"\" width=\"600\" height=\"848\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07-212x300.jpg 212w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/02\/POS-TOUS-LOVEME-The-Amethyst-Elixir-Main-Image_Coef-07-480x678.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOUS invites passengers to discover immersive spaces inspired by the olfactory universe of LoveMe The Amethyst Elixir, the latest addition to the brand\u2019s LoveMe perfume-jewel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":85461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477],"tags":[13486,4561,69,39,56,17437,17436,43,17435,17433,17432,17434,216],"class_list":["post-85459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-avolta","tag-barcelona-airport","tag-duty-free","tag-dutyfree","tag-fragrance","tag-malaga-airport","tag-mardrid-aiport","tag-perfume","tag-tour-fragrances-duty-free","tag-tous-fragrances","tag-tous-loveme-the-amethyst-elixir","tag-tous-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85459"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85459\/revisions"}],"predecessor-version":[{"id":85494,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85459\/revisions\/85494"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85461"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}