{"id":85499,"date":"2026-02-25T16:34:17","date_gmt":"2026-02-25T16:34:17","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85499"},"modified":"2026-02-25T16:34:17","modified_gmt":"2026-02-25T16:34:17","slug":"calvin-klein-taps-jung-kook-of-bts-to-front-new-season-denim-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/calvin-klein-taps-jung-kook-of-bts-to-front-new-season-denim-collection\/","title":{"rendered":"CALVIN KLEIN taps Jung Kook of BTS to front new season denim collection"},"content":{"rendered":"

Calvin Klein has announced the launch of its Spring 2026 denim campaign starring global brand ambassador Jung Kook of renowned boy band BTS.<\/p>\n

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Directed and shot by Mert Alas, the new chapter sharpens the focus on denim as the ultimate expression of personal style through icon Jung Kook\u2019s distinctive and influential point of view as he lives in the moment.<\/p>\n

The campaign unfolds across a series of immersive worlds, unified and guided by Jung Kook\u2019s style, attitude and way of living. The high-impact film fuses fashion and entertainment, moving to an instantly recognizable soundtrack and brought to life through the artist\u2019s signature choreography and commanding presence. The interplay of music and movement \u2013 complete with a cameo from New York City legend Rosie Perez \u2013 captures the impact synonymous with Calvin Klein\u2019s iconic visual storytelling.<\/p>\n

Calvin Klein jeans are at the center of the wardrobe with hero silhouettes leading the narrative: the effortless attitude of the 90s Straight; the relaxed and nostalgic proportions of the Baggy; and new interpretations of the iconic Trucker jacket \u2014 all reimagined with elevated washes and designed for versatility. Casual logo tees and oversized bombers complete the looks, reinforcing denim as both uniform and statement.<\/p>\n

\u201cI love Calvin Klein jeans because they\u2019re designed to be lived in,\u201d<\/em> said Jung Kook. \u201cThe looks I wore for this campaign nod to \u201890s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.\u201d<\/em><\/p>\n

The campaign launches globally on February 24th across Calvin Klein retail, calvinklein.com and social platforms, as well as high-impact out-of-home placements.<\/p>\n

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Calvin Klein has announced the launch of its Spring 2026 denim campaign starring global brand ambassador Jung Kook of renowned boy band BTS.<\/p>\n","protected":false},"author":4,"featured_media":85501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477],"tags":[65,5292,459,2274,17442,69,39,46,12656,216],"class_list":["post-85499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","tag-accessories","tag-bts","tag-calvin-klein","tag-calvin-klein-duty-free","tag-calvin-klein-spring-2026","tag-duty-free","tag-dutyfree","tag-fashion","tag-jung-kook","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85499"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85499\/revisions"}],"predecessor-version":[{"id":85515,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85499\/revisions\/85515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85501"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}