{"id":85526,"date":"2026-02-28T16:19:23","date_gmt":"2026-02-28T16:19:23","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85526"},"modified":"2026-02-28T16:19:23","modified_gmt":"2026-02-28T16:19:23","slug":"bushmills-duty-free-exclusive-whiskies-stand-tall-at-major-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/bushmills-duty-free-exclusive-whiskies-stand-tall-at-major-airports\/","title":{"rendered":"BUSHMILLS duty-free exclusive whiskies stand tall at major airports"},"content":{"rendered":"

A major programme of duty-free activations has arrived to help promote the Bushmills travel exclusives portfolio in some of the world\u2019s busiest airport locations.<\/p>\n

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Running from January through June, the activations showcase Bushmills\u2019 GTR exclusives in the dynamic duty free space \u2013 including the acclaimed World Wood Series, an exceptional portfolio of age-statement Irish single malts spanning 10, 12, 15, 18 and 21 Year Old expressions.<\/strong><\/p>\n

Also highlighted is Bushmills Black Bush 80\/20 PX Sherry Cask Reserve, a blended expression available only in global travel retail, featuring an 80% single malt Irish whiskey finished in Pedro Xim\u00e9nez sherry casks, expertly blended with 20% of the finest small-batch grain whiskey.<\/p>\n

H1 activations focus on Bushmills GTR exclusives<\/strong><\/p>\n

In the first half of the year, Bushmills is partnering with several key travel retail operators to spotlight the brand’s travel exclusives portfolio in high-footfall airport environments supported by the new Bushmills STAND brand campaign.<\/p>\n

\u2022 Aer Rianta International (ARI) \u2013 Dublin Airport T2 (January)
\n\u2022 Gebr. Heinemann \u2013 Frankfurt (January\/February)
\n\u2022 Gebr. Heinemann \u2013 Copenhagen (January\/February)
\n\u2022 Lagard\u00e8re Travel Retail \u2013 Abu Dhabi (March)
\n\u2022 ARI \u2013 Dublin Airport (March)
\n\u2022 Gebr. Heinemann \u2013 Istanbul (March\/April)
\n\u2022 ARI \u2013 Dublin Airport (June)<\/p>\n

These partnerships underline Proximo Spirits\u2019 commitment to strengthening the position of Bushmills as a leading premium Irish whiskey brand for international travellers. The supporting Bushmills STAND campaign celebrates the timeless values that have guided Bushmills whiskey for over 400 years. While times may change, Bushmills principles, its whiskey, and its values stand the test of time.<\/p>\n

Seasonal spotlight: St Patrick\u2019s Day in Dublin\u00a0<\/strong><\/p>\n

Part of the activity will be a dedicated St Patrick\u2019s Day promotion at Dublin Airport in partnership with Aer Rianta International (ARI), celebrating Bushmills\u2019 Irish roots and offering travellers a timely opportunity to discover the brand\u2019s GTR exclusive portfolio at the height of the global Irish cultural moment. A Bushmills St. Patrick\u2019s Day podium spot and sampling bar, in Terminal 2, will drive foot traffic into ARI\u2019s duty free location.<\/p>\n

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A major programme of duty-free activations has arrived to help promote the Bushmills travel exclusives portfolio in some of the world\u2019s busiest airport locations.<\/p>\n","protected":false},"author":4,"featured_media":85530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[482,1644,17445,3060,17446,15220,69,39,169,4249,10535,216,118],"class_list":["post-85526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-ari","tag-bushmills","tag-bushmills-black-bush-80-20-px-sherry-cask-reserve","tag-bushmills-duty-free","tag-bushmills-irish-whisky","tag-bushmills-world-wood-series","tag-duty-free","tag-dutyfree","tag-heinemann","tag-lagardere","tag-proximo-spirits","tag-travel-retail","tag-whiskey"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85526"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85526\/revisions"}],"predecessor-version":[{"id":85543,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85526\/revisions\/85543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85530"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}