{"id":85565,"date":"2026-03-03T12:29:19","date_gmt":"2026-03-03T12:29:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85565"},"modified":"2026-03-03T12:29:19","modified_gmt":"2026-03-03T12:29:19","slug":"the-house-of-suntory-opens-first-of-its-kind-boutique-at-hong-kong-international-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-house-of-suntory-opens-first-of-its-kind-boutique-at-hong-kong-international-airport\/","title":{"rendered":"The House of Suntory opens first-of-its kind boutique at Hong Kong International Airport"},"content":{"rendered":"

Suntory Global Spirits together with Duty Zero by cdf under China Duty Free Group (CDFG), are unveiling a new chapter for Japanese whisky enthusiasts with the first permanent House of Suntory shop-in-shop at Hong Kong International Airport (HKIA), one of Asia Pacific\u2019s most dynamic travel gateways.<\/p>\n


\nThe premium 30sq m space in Terminal 1 Departures, East Hall North invites travellers into a world where Japanese craftsmanship, contemporary luxury and the spirit of discovery converge. This landmark opening \u2013 the first-ever collaboration between The House of Suntory and Duty Zero by cdf \u2013 celebrates a shared commitment to elevating the luxury travel retail experience, while further strengthening The House of Suntory\u2019s leadership in the Japanese whisky category. Key featured brands include Hibiki, Yamazaki, Hakushu, Toki and Roku.<\/p>\n

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A gateway to Japanese artistry<\/strong><\/p>\n

Extending the brand\u2019s global footprint, this latest shop-in-shop highlights The House of Suntory\u2019s most prestigious Japanese whiskies, alongside its premium white spirits. Every element has been designed to tell the story of a House that has defined and elevated the Japanese whisky category for generations.<\/p>\n

The shop-in-shop\u2019s exterior brings Japanese aesthetics to life through a combination of natural materials and modern lines. Translucent Washi screens introduce a warm, inviting glow, while wooden lattices inspired by Kigumi craftsmanship create a sense of structure and balance.<\/p>\n

At the entrance, a striking merchandising installation celebrates the latest limited editions and innovations, setting the tone for an elevated, collectors-first experience.<\/p>\n

Stepping inside, travellers encounter a circular feature wall inspired by the Marumado rounded windows found in traditional Japanese architecture. This focal point frames The House of<\/p>\n

Suntory\u2019s flagship Japanese whiskies \u2013 Hibiki, Yamazaki and Hakushu \u2013 inviting guests to pause and appreciate each icon within a gallery-style celebration of Japanese whisky artistry.<\/p>\n

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Immersive tastings and rare liquid discoveries<\/strong><\/p>\n

Anchoring the experience is a dedicated tasting bar where expert Brand Ambassadors guide travellers through tailored whisky journeys. Here, the Beatification of Time concept spotlights rare, higher-aged and high-value releases, allowing connoisseurs and collectors to savour expressions that embody decades of patience and mastery.<\/p>\n

An adjoining Art of Japanese Gifting zone completes the journey, offering beautifully presented gifts and personalised recommendations that transform every purchase into a meaningful gesture.<\/p>\n

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\u201cWe are committed to creating a world-class retail environment where iconic brands can showcase their portfolio and express their heritage in a compelling way,\u201d<\/em> said Duty Zero by cdf Deputy General Manager Mr. Enzo Li. \u201cThis new House of Suntory opening adds further depth to our prestige spirits collection, offering travellers a refined destination for discovery, gifting and rare whisky exploration.\u201d<\/em><\/p>\n

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Suntory Global Spirits together with Duty Zero by cdf under China Duty Free Group (CDFG), are unveiling a new chapter for Japanese whisky enthusiasts with […]<\/p>\n","protected":false},"author":4,"featured_media":85568,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099],"tags":[5877,6654,69,39,13093,13094,1312,10405,551,17452,14503,14916,216,103,1470],"class_list":["post-85565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","tag-china-duty-free-group","tag-duty-zero-by-cdf","tag-duty-free","tag-dutyfree","tag-hakushu","tag-hibiki","tag-hong-kong-international-airport","tag-house-of-suntory","tag-japanese-whisky","tag-roku","tag-suntory-global-spirits","tag-toki","tag-travel-retail","tag-whisky","tag-yamazaki"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85565"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85565\/revisions"}],"predecessor-version":[{"id":85579,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85565\/revisions\/85579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85568"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}