{"id":85696,"date":"2026-03-18T10:07:24","date_gmt":"2026-03-18T10:07:24","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85696"},"modified":"2026-03-18T10:07:24","modified_gmt":"2026-03-18T10:07:24","slug":"iqos-iluma-i-electric-purple-makes-exclusive-debut-in-duty-free-stores","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/iqos-iluma-i-electric-purple-makes-exclusive-debut-in-duty-free-stores\/","title":{"rendered":"IQOS ILUMA i Electric Purple makes exclusive debut in duty free stores"},"content":{"rendered":"

Philip Morris International Global Travel Retail unveils the new IQOS ILUMA i Electric Purple device, now available in Global Travel Retail worldwide. This latest-generation device reinforces PMI GTR\u2019s commitment to accelerating the smoke-free transition by advancing innovation, next-generation technology, and best-in-class retail execution.<\/p>\n


\nThis latest addition to the world\u2019s number-one tobacco heating system1 – IQOS – now available in the new Electric Purple colour, began its rollout in the Japan GTR market and is continuing through a phased introduction across the Middle East, Egypt, Morocco, Tunisia, Indonesia, Malaysia, South Korea, Europe, and South Africa. Today, the PMI\u2019s leading smoke-free product is available in more than 300 airports across all regions.<\/p>\n

More than a colour, the \u201cElectric Purple IQOS ILUMA i\u201d is an invitation for adult smokers who would otherwise continue smoking to step beyond the ordinary and explore new, science-backed possibilities in the travel retail environment – joining the global IQOS community of over 34 million adults who have already chosen a better alternative to cigarettes.<\/p>\n

\"\"

The introduction of the Electric Purple IQOS ILUMA i to Global Travel Retail is a testament to how we are turning our smoke-free vision into a tangible reality for adult travellers. GTR business is a strategic engine for our growth at PMI, providing a unique opportunity to engage with legal-age nicotine users globally and guide them toward science-based, better alternatives to cigarettes.<\/p>\n

For PMI GTR, this means exciting opportunities to serve as an important first touchpoint that addresses the needs of legal-age nicotine users, while working closely with our partners to support adult smokers in their intention to make a positive change in their lives.<\/p>\n

Built on technology that heats – not burns – real tobacco, IQOS produces a nicotine-containing aerosol without smoke, fundamentally different from cigarette smoke because it eliminates combustion.<\/p>\n

IQOS is not risk-free and provides nicotine, which is addictive.<\/p>\n

\"\"

\"\"

\"\"

Philip Morris International Global Travel Retail unveils the new IQOS ILUMA i Electric Purple device, now available in Global Travel Retail worldwide. This latest-generation device […]<\/p>\n","protected":false},"author":4,"featured_media":85699,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477],"tags":[69,39,17477,16738,16770,16961,216],"class_list":["post-85696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-duty-free","tag-dutyfree","tag-electric-purple-iqos-iluma-i","tag-philip-morris-international-global-travel-retail","tag-pmi","tag-smoke-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85696"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85696\/revisions"}],"predecessor-version":[{"id":85751,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85696\/revisions\/85751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85699"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}