{"id":85714,"date":"2026-03-18T10:05:19","date_gmt":"2026-03-18T10:05:19","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85714"},"modified":"2026-03-18T10:05:19","modified_gmt":"2026-03-18T10:05:19","slug":"georgia-may-and-lizzy-jagger-front-jo-malone-londons-english-pear","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/georgia-may-and-lizzy-jagger-front-jo-malone-londons-english-pear\/","title":{"rendered":"Georgia May And Lizzy Jagger front Jo Malone London’s English Pear"},"content":{"rendered":"

Sister scents, one bond and an English pear in every bottle. Discover the fragrances with the new global English Pear ambassadors, Georgia May and Lizzy Jagger.<\/p>\n

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There is something inherently special about sisters \u2013 the shorthand, the shared history, the sync that requires no explanation. In the case of activist and model Lizzy and model Georgia May Jagger \u2013 daughters of Jerry Hall and Mick Jagger, two fixtures of modern pop-cultural mythology \u2013 sisterhood comes with a distinctly British flourish. Think wildflowers, irreverent humour, festival mud and, if you ask them, a frankly irrational craving for cheese & onion crisps whenever they\u2019re abroad. It makes them well-suited to Jo Malone London\u2019s latest celebration of English Pear & Freesia and English Pear & Sweet Pea \u2013 two takes on a quintessentially British icon told through contrasting temperaments. \u2018Two sisters, one perfect pear\u2019<\/em> feels entirely apt.<\/p>\n

\u2018There is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents\u2019<\/em><\/strong><\/p>\n

For Lizzy, Jo Malone London entered her life as part of the fabric of her home: \u2018Our mother had the really big candles in the hallway. All the scents became familiar to me and quite cosy. And later, they would always remind me of home in London.\u2019<\/em> Georgia May feels similarly: \u2018I always had the candles and fragrances, years before working with Jo Malone London. I really love the identity of the brand. It\u2019s very my kind of style, and I love the way they bring natural elements into the fragrances.\u2019<\/em><\/p>\n

If English Pear feels particularly British, that was the intention. \u2018A Jo Malone London fragrance always begins with a story,\u2019<\/em> says C\u00e9line Roux, the brand\u2019s Global Head Of Fragrance. ‘I especially love English orchards \u2013 there is something charming about the end of summer when you have orchards full of fruit trees. That was the idea behind our English Pear scents. We wanted to capture that moment. It felt romantic.\u2019<\/em><\/p>\n

Scent is, inevitably, about memory \u2013 and for Georgia May, also about ritual. \u2018It\u2019s such an important part of feeling like you\u2019re ready to go out,\u2019<\/em> she says. \u2018I also think of fragrances that my mum had or how friends smell. You smell something and it takes you to a place or time.\u2019<\/em> For Lizzy, the resonance is literal: \u2018I genuinely love sweet peas. My mum grows them and when we go to her house she puts little bouquets everywhere.\u2019<\/em> She links them to her sister too: \u2018The smell of a sweet pea does invoke Georgia May because it\u2019s our mum\u2019s favourite flower and we\u2019ve spent so much time around them.\u2019<\/em> For C\u00e9line, English Pear & Sweet Pea was the natural second chapter to the English Pear collection. \u2018We wanted to reinterpret the pear through another flower. Sweet peas are playful and pastel and freesias are elegant and long. For me, the two flowers felt like sisters.\u2019<\/em><\/p>\n

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\u2018Sweet peas are playful and pastel and freesias are elegant and long.\u2028For me, the two flowers felt like sisters\u2019<\/em><\/strong><\/p>\n

The campaign sidesteps the usual fragrance theatrics. \u2018I love images of two women together having fun,\u2019<\/em> Lizzy says. \u2018There\u2019s something very natural and real about that. A lot of fragrance images are very polished and maybe not something you can project yourself into. Jo Malone London feels real.\u2019<\/em> Georgia May nods: \u2018We were just ourselves, the way we were styled and everything,\u2019 she says, laughing. \u2018We weren\u2019t on a set with wind machines.\u2019<\/em><\/p>\n

That commitment to authenticity extended to the lab. \u2018Natural pear didn\u2019t exist in perfumery \u2013 it was mostly water,\u2019<\/em> explains C\u00e9line. \u2018I wanted a natural pear and everyone told me it was impossible. So we looked to the food industry where they make pear juice and saw that the steam from cooking pears is usually thrown away. We captured that steam water and concentrated it to create a natural pear extract \u2013 an upcycled ingredient.<\/em><\/p>\n

It took two years. At one point we had 0.82 of a pear in every bottle and we said, \u201cNo, no, we need a full pear.\u201d So we concentrated again until we could say one pear in every bottle. Things like that make my job fun. It\u2019s craftsmanship and we like to challenge what\u2019s possible.\u2019<\/em><\/p>\n

Both sisters agree on the importance of challenging each other to be better. \u2018Georgia has always been sportier than me \u2013 we go on holiday and we end up hiking up a hill,\u2019<\/em> laughs Lizzy but it is never, says Georgia May, \u2018about competition. Beyond being sisters, it\u2019s the coming together of women and supporting each other and championing what each other is doing.\u2019<\/em> It is a genuine love for each other that means their relationship has never been organised around rivalry. The age difference, they say, also makes a difference. \u2018We\u2019re seven-and-a-half years apart,\u2019<\/em> explains Georgia May, \u2018so we\u2019ve had several different relationships in our relationship as sisters.\u2019<\/em><\/p>\n

\u2018Beyond being sisters, it\u2019s the coming together of women and supporting each other and championing what each other is doing\u2019<\/em><\/strong><\/p>\n

Their memories are affectionate and beautifully comic in the way sibling memories often are. Georgia May laughs as she recalls \u2018being by the pool and Lizzy pretending to push me around in a beach chair as a baby in a pram,\u2019<\/em> and also the matching outfits: \u2018Even though we were seven-and-a-half years apart, our mother used to dress us in matching outfits. I was thrilled. For Lizzy it was probably more like, \u201cwhy am I matching my five-year-old sister?\u201d<\/em> Lizzy\u2019s memory is of Easter: \u2018Holding her hand on an Easter egg hunt in matching ruffled dresses. I just remember thinking we were so cute.\u2019<\/em> Taste has become their shared language as adults. \u2018We have a similar sense of humour,\u2019<\/em> Georgia May says, \u2018and similar taste in music, probably because Lizzy gave me much of mine.\u2019<\/em> Their differences are benign and, arguably, convenient. \u2018Georgia May can take things a bit more seriously than me,\u2019<\/em> Lizzy admits. \u2018I\u2019m more like everything\u2019s a bit of a joke. But I\u2019m really detail-orientated and Georgia May is more of a big-picture person.\u2019<\/em> Nevertheless, they inspire each other: \u2018She\u2019s very outspoken in her beliefs\u2019,<\/em> says Georgia May, her voice filled with pride.<\/p>\n

While both sisters have, at some point in their lives, lived in America (unsurprising seeing as their mother, Jerry Hall, is originally from Texas) it sharpened their Britishness rather than diluted it. \u2018Living in America as a British person makes you crave things you didn\u2019t know you loved,\u2019<\/em> Georgia May says. \u2018Cheese & onion crisps, certain TV shows. Watching Bake Off.\u2019 Lizzy admits, \u2018I once drove an hour in LA to the English snack shop.\u2019<\/em> Festivals are part of the cultural calculus too. \u2018There\u2019s Coachella, yes, but we love Glastonbury,\u2019<\/em> Lizzy says. The usually bad weather is immaterial. \u2018We don\u2019t care if it\u2019s raining. It\u2019s almost better because it doesn\u2019t smell as bad,\u2019<\/em> she adds, laughing.<\/p>\n

C\u00e9line recognises the phenomenon from a different angle: \u2018My advantage as a French person is that I take such enjoyment from English life: pears, orchards, summer light, flowers that grow wild, and so on.\u2019<\/em><\/p>\n

There is a sense of that captured in the campaign. But what it also captures is the way two interpretations of the same thing can coexist without needing to be the same. And as Georgia May says, smiling, her signature gap on show: \u2018We just get to have fun.\u2019<\/em><\/p>\n