{"id":85805,"date":"2026-03-24T10:49:26","date_gmt":"2026-03-24T10:49:26","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85805"},"modified":"2026-03-24T10:49:26","modified_gmt":"2026-03-24T10:49:26","slug":"burberry-unveils-intense-expression-of-its-hero-scent","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-unveils-intense-expression-of-its-hero-scent\/","title":{"rendered":"BURBERRY unveils intense expression of its HERO scent"},"content":{"rendered":"

Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper exploration of the dualities within a man: power and sensitivity, vulnerability and strength, a quieter courage defined by self-awareness rather than display. Grounded, complex and real.\u200b<\/p>\n

Created by renowned perfumer Aur\u00e9lien Guichard, Hero Elixir builds on the original Hero signature with a richer, more intense scent \u2013 a rediscovery, as Guichard describes it \u2013 and a return to Hero\u2019s iconic trio of cedarwoods, now with a darker, more sensual side.\u200b<\/p>\n

\u200bRevisiting Hero and its amber, smoky notes, Guichard enhances the woody character of the original with a blackened leather accord that deepens the amber further. Full of contrast and depth, Hero Elixir is a study in duality: warm, sensual and quietly powerful.\u200b<\/p>\n

\u200bThe fragrance opens with tonka and vanilla for a soft, resinous warmth, while leather and the trio of cedarwoods anchor the scent with strength. The result is a sensual fragrance with a quiet, lasting intensity.\u200b<\/p>\n

\"\"

OLFACTORY NOTES<\/strong>\u200b<\/p>\n

Top: Tonka and vanilla\u200b<\/p>\n

Heart: Leather and vibrant cedarwood trio\u200b<\/p>\n

THE DESIGN\u200b<\/strong><\/p>\n

The bottle, in a luxurious dark-to-amber gradient glass, reinterprets the original Hero silhouette with a matte and glossy finish, a reflection of the duality at the heart of the fragrance. The cap bears the Burberry Knight, an emblem of courage and discovery.\u200b<\/p>\n

\"\"

\u200bAVAILABILITY\u200b<\/strong><\/p>\n

Burberry Hero Elixir de Parfum will be available worldwide from 26 March 2026 at Burberry.com, in Burberry boutiques and through select retailers.\u200b<\/p>\n

\"\"

Burberry presents Hero Elixir de Parfum, the next chapter in the Burberry Hero fragrance collection and a deeper exploration of the dualities within a man: […]<\/p>\n","protected":false},"author":4,"featured_media":85808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477],"tags":[12099,17494,14226,12438,69,39,56,43,216],"class_list":["post-85805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-burberry-fragrances-duty-free","tag-burberry-hero-elixir-de-parfum","tag-burberry-hero-fragrance","tag-coty-fragrances","tag-duty-free","tag-dutyfree","tag-fragrance","tag-perfume","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85805"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85805\/revisions"}],"predecessor-version":[{"id":85858,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85805\/revisions\/85858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85808"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}