Starring Margot Robbie and pop icon Kylie Minogue, the CHANEL 25 handbag campaign shines a light on the new Mini format. 25 years after the release of the singer\u2019s \u201cCome Into My World\u201d music video, French director Michel Gondry returns behind the camera to offer a contemporary interpretation.<\/p>\n
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Chanel presents the campaign for the CHANEL 25 handbag with a film directed by Michel Gondry, featuring House ambassador Margot Robbie and a cameo from Kylie Minogue. The project builds on a visual concept rooted in repetition, drawing directly from Minogue\u2019s 2002 music video for Come Into My World and translating it into a contemporary urban setting.<\/p>\n
The film follows Robbie as she encounters multiple versions of herself moving through a Parisian street. Each version carries a different iteration of the CHANEL 25 bag, creating a sequence that reflects variation within consistency. The narrative remains simple, allowing the repetition of movement and styling to define the structure of the campaign.<\/p>\n