{"id":85969,"date":"2026-03-31T18:37:41","date_gmt":"2026-03-31T17:37:41","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=85969"},"modified":"2026-03-31T18:37:41","modified_gmt":"2026-03-31T17:37:41","slug":"mondelez-opens-house-of-brands-shop-in-shop-in-candy-party-at-klia","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/mondelez-opens-house-of-brands-shop-in-shop-in-candy-party-at-klia\/","title":{"rendered":"MONDEL\u0112Z opens ‘House of Brands’ shop-in-shop in Candy Party at KLIA"},"content":{"rendered":"

Mondel\u0113z World Travel Retail (WTR), in partnership with Valiram, has opened a \u201cHouse of Brands\u201d shop-in-shop in Candy Party located in Kuala Lumpur International Airport\u2019s Terminal 1. Prominently situated at the front of the confectionery area, the space unites Mondel\u0113z\u2019s most iconic brands in one experiential retail destination designed to capture attention and inspire discovery.<\/p>\n

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Kuala Lumpur is one of Southeast Asia\u2019s busiest travel hubs, making it a natural location for a concept that invites travellers to explore and engage with the confectionery category. With 53% of purchases influenced by the in-store experience and navigation, the space reflects the growing role of experiential retail in shaping traveller decisions.<\/p>\n

At the heart of the shop-in-shop is a unified \u201cHouse of Brands\u201d identity, where clear brand zones allow each of Mondel\u0113z\u2019s global icons to tell its own story of the Candy Party concept. A digital circular overhead halo structure creates strong 360\u00b0 visibility across the terminal, drawing travellers into the space.<\/p>\n

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The shop-in-shop also features a digital sleeve personalization printer that allows travellers to create a customized Toblerone bar. Whether marking a special trip or purchasing a gift for a loved one, the feature elevates gifting occasions and adds a personal touch to one of travel retail\u2019s most popular gifting products.<\/p>\n

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Beyond these interactive elements, each zone celebrates the origins and character of the brands. A Toblerone pop-up invites travelers to explore the Swiss roots and iconic mountain landscape behind one of the world\u2019s most gifted chocolates. Cadbury\u2019s Union Jack pillar wall bay delivers an instant connection to the brand\u2019s British heritage, evoking the familiar taste that generations of travelers recognize and love. Milka\u2019s signature lilac world, complete with its iconic Alpine cow and family-friendly cues, brings the warmth and creaminess of Alpine milk chocolate to life. Oreo\u2019s playful gondola highlights the cross-generational joy of the world\u2019s favorite cookie, while a dedicated Daim presence celebrates the bold Scandinavian crunch that defines the brand.<\/p>\n

Carlos Granados Moyano, Global Sales Director, Mondel\u0113z World Travel Retail, said: \u201cTravel retail offers a unique environment where consumers are open to discovery but often pass quickly through the travel retail stores. With the House of Brands concept, we\u2019re addressing the different shopping needs of various passenger demographics by bringing the broad appeal of the Mondel\u0113z portfolio together in one high-impact brand experience that aims to increase dwell time. The space allows each brand to tell its own story while making it easier for travellers to explore the category and interact with our brands. In a busy travel hub like Kuala Lumpur, the balance between visibility, storytelling, and shopper navigation is critical to driving engagement and conversion.\u201d<\/em><\/p>\n

Atish Rakhe, Senior Manager, Sales & Operations KLIA, Valiram commented: \u201cThe introduction of Mondel\u0113z World Travel Retail\u2019s \u201cHouse of Brands\u201d within Candy Party at Kuala Lumpur International Airport Terminal 1 marks a strong step forward in evolving confectionery retail in travel environments.<\/em><\/p>\n

Candy Party, as a Valiram concept, is built to deliver high-impact, experience-driven retail, and this collaboration allows us to bring Mondel\u0113z\u2019s globally recognized brands into a more engaging and discovery-led format. Together, we are enhancing how travellers interact with confectionery moving beyond traditional retail to create a more compelling and commercially effective in-store experience.\u201d<\/em><\/p>\n

The opening positions Mondel\u0113z WTR as a category leader in confectionery in travel retail, while helping to increase category penetration and contributing to overall confectionery growth. By blending visually engaging architecture, authentic brand storytelling, and digital interaction, the shop-in-shop turns the confectionery area into an appealing destination where travellers can interact with Mondel\u0113z\u2019s brands.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mondel\u0113z World Travel Retail (WTR), in partnership with Valiram, has opened a \u201cHouse of Brands\u201d shop-in-shop in Candy Party located in Kuala Lumpur International Airport\u2019s […]<\/p>\n","protected":false},"author":4,"featured_media":85972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,7087,535,1,477],"tags":[119,120,69,39,1516,3437,8191,13638,979,17112,3401,216],"class_list":["post-85969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-confectionery-food","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","tag-chocolate","tag-confectionery","tag-duty-free","tag-dutyfree","tag-kuala-lumpur-international-airport","tag-milka","tag-mondelez-world-travel-retail","tag-oreo","tag-toblerone","tag-toblerone-airport","tag-toblerone-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=85969"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85969\/revisions"}],"predecessor-version":[{"id":86018,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/85969\/revisions\/86018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/85972"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=85969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=85969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=85969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}