{"id":86166,"date":"2026-04-08T09:46:16","date_gmt":"2026-04-08T08:46:16","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=86166"},"modified":"2026-04-08T09:48:05","modified_gmt":"2026-04-08T08:48:05","slug":"calvin-klein-launches-euphoria-elixirs-fragrances-in-duty-free-fronted-by-rosalia","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/calvin-klein-launches-euphoria-elixirs-fragrances-in-duty-free-fronted-by-rosalia\/","title":{"rendered":"Calvin Klein launches euphoria elixirs fragrances in duty-free, fronted by ROSAL\u00cdA"},"content":{"rendered":"

Calvin Klein Fragrances\u2019 euphoria elixirs launched across global travel retail with a campaign fronted by GRAMMY\u00ae Award-winning singer-songwriter ROSAL\u00cdA.<\/p>\n

<\/p>\n

A new chapter for one of Calvin Klein’s most iconic fragrance pillars, euphoria elixirs deliver strong sensorial impact and culturally relevant storytelling in key international travel hubs.<\/p>\n

At the heart of the collection are three distinct parfum intense creations \u2013 magnetic elixir, bold elixir and solar elixir \u2013 each expressing a different facet of vanilla, the signature ingredient of the euphoria universe. Co-created with master perfumers from some of the world\u2019s most esteemed fragrance houses, each scent traces a different moment in the evolution of vanilla, from its fresh green beginnings to its sun-dried richness. With a concentration of 28% or higher, all three represent the highest parfum intensity within the Calvin Klein Fragrances portfolio.<\/p>\n

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The iconic euphoria bottle is reimagined in vivid monochromatic hues of magnetic pink, bold purple and solar yellow, with matching caps creating a striking visual expression of each mood.<\/p>\n

Across all regions, the launch is activated through experiential installations anchored by ROSAL\u00cdA, whose genre-defying artistry and global cultural influence embody the spirit of each elixir. Activations include high-impact animations and in-store displays, interactive experiences that invite travellers to explore the key notes behind the elixir collection, live DJ experiences and premium gift-with-purchase offerings.<\/p>\n

Activations launched in Europe at Frankfurt Airport on 24 February, in Asia Pacific on 1 March at Eraman\u2019s Contact Pier Duty-Free Mall at Kuala Lumpur International Airport and Lotte Duty Free at Melbourne Airport Terminal 2, and will roll out across the Americas from 1 April.<\/p>\n

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At Frankfurt Airport, the launch is further amplified through an immersive, cross-category Calvin Klein brand experience running from April to June 2026, developed in partnership with the fashion house. For a limited time, travellers can discover and purchase euphoria elixirs alongside Calvin Klein fashion, from underwear to apparel, in a unified brand environment. The space features a DJ-led soundscape and a large-scale screen showcasing the campaign film, creating a multi-sensory expression of the Calvin Klein universe.<\/p>\n

Mette Engell, Senior Vice President, Coty Global Travel Retail, said: \u201cWith\u202feuphoria elixirs, we are elevating the franchise through intensity, emotion and immersive retail experiences. Travel Retail provides a unique stage to express the full power of the new Calvin Klein fragrances, from high-impact installations to cross-category storytelling. This launch allows us to introduce the next generation of travellers to euphoria in a culturally relevant and engaging way.\u201d<\/em><\/p>\n

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Airports Featuring the euphoria elixirs Launch<\/strong><\/p>\n

North America<\/strong><\/p>\n

United States<\/strong><\/p>\n

Boston Logan International Airport
\nCharlotte Douglas International Airport
\nDallas\/Fort Worth International Airport
\nFort Lauderdale\u2013Hollywood International Airport
\nHarry Reid International Airport, Las Vegas
\nJohn F. Kennedy International Airport, New York
\nOrlando International Airport (MCO)
\nSan Francisco International Airport \u2013 Terminal G
\nTom Bradley International Terminal, Los Angeles (LAX)<\/p>\n

Canada<\/strong><\/p>\n

Montr\u00e9al\u2013Trudeau International Airport
\nToronto Pearson International Airport
\nVancouver International Airport<\/p>\n

Latin America<\/strong><\/p>\n

Argentina<\/strong><\/p>\n

Aeroparque Jorge Newbery, Buenos Aires (AEP)
\nEzeiza International Airport (EZE)
\nBrazil \u2013 Rio de Janeiro\u2013Gale\u00e3o International Airport (GIG)
\nChile \u2013 Santiago International Airport (SCL)
\nColombia \u2013 Alfonso Bonilla Arag\u00f3n International Airport, Cali
\nEcuador \u2013 Mariscal Sucre International Airport, Quito
\nEl Salvador \u2013 El Salvador International Airport, San Salvador
\nGuatemala \u2013 La Aurora International Airport, Guatemala City<\/p>\n

Mexico<\/strong><\/p>\n

Mexico City International Airport
\nCanc\u00fan International Airport
\nNicaragua \u2013 Augusto C. Sandino International Airport, Managua
\nPanama \u2013 Tocumen International Airport, Panama City
\nPeru \u2013 Jorge Ch\u00e1vez International Airport, Lima
\nUruguay \u2013 Carrasco International Airport, Montevideo (MVD)<\/p>\n","protected":false},"excerpt":{"rendered":"

Calvin Klein Fragrances\u2019 euphoria elixirs launched across global travel retail with a campaign fronted by GRAMMY\u00ae Award-winning singer-songwriter ROSAL\u00cdA.<\/p>\n","protected":false},"author":4,"featured_media":86172,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7082,2597,535,7083,1,477],"tags":[17575,17573,10118,10889,17574,17576,69,39,56,43,9572,216],"class_list":["post-86166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-fragrances","category-latest-news","category-latest-promotions-in-duty-free","tag-calvin-klein-bold-elixir","tag-calvin-klein-euphoria-elixirs","tag-calvin-klein-fragrances","tag-calvin-klein-fragrances-duty-free","tag-calvin-klein-magnetic-elixir","tag-calvin-klein-solar-elixir","tag-duty-free","tag-dutyfree","tag-fragrance","tag-perfume","tag-rosalia","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=86166"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86166\/revisions"}],"predecessor-version":[{"id":86179,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86166\/revisions\/86179"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/86172"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=86166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=86166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=86166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}