Mo\u00ebt Hennessy Travel Retail, in partnership with Lagard\u00e8re Travel Retail, has introduced the second phase of its Mo\u00ebt & Chandon \u2018Art of Gifting\u2019 pop-up at Amsterdam Airport Schiphol.<\/p>\n
Situated in Lounge 2 and running from March to April, the installation follows an earlier activation in Lounge 1 during December\u2019s festive trading period, when Champagne traditionally plays a central role in traveller purchases. Elements from the initial design have been adapted for the new space, ensuring a sense of continuity between the two phases.<\/p>\n
Retail theatre shaped around gifting<\/strong><\/p>\n The concept centres on Mo\u00ebt & Chandon and its interpretation of gifting, expressed through a retail environment built around the \u2018Red Box\u2019 motif. Oversized installations and visual cues draw on the Maison\u2019s Parisian Art de Vivre, inviting travellers to engage with the ritual and sentiment of giving.<\/p>\n A curated assortment spans the house\u2019s core range alongside prestige cuv\u00e9es. The Limited Editions Winter 2025 to 2026 collection is also featured, with Mo\u00ebt Imp\u00e9rial and Mo\u00ebt Imp\u00e9rial Ros\u00e9 presented in deep red and vivid pink designs intended to evoke contemporary French style.<\/p>\n Personalisation at the core<\/strong><\/p>\n Central to the activation is the \u2018Art of Gifting\u2019 personalisation service, deployed globally by the brand. At Schiphol, travellers may customise purchases with ribbons in red, green or pink, alongside handwritten notes prepared using coloured envelopes, cards and wax seals.<\/p>\n Brand ambassadors offer a discretionary tasting of Mo\u00ebt & Chandon Imp\u00e9rial Ros\u00e9 or Mo\u00ebt & Chandon Grand Vintage 2016 Brut, extending the experience beyond the transactional. Purchases are accompanied by collectable pins featuring interlocked padlocks, which can be inscribed with a message in gold pen.<\/p>\n Sylvie Rougeaux, managing director of travel retail Europe at Mo\u00ebt Hennessy, said: \u201cGifting is a meaningful gesture that brings people closer together. With the \u2018Art of Gifting\u2019 pop-up by Mo\u00ebt & Chandon at Schiphol airport, we wanted to create an experience that goes beyond retail, inviting travellers to personalise, connect and celebrate in a way that reflects the Maison\u2019s Parisian Art de Vivre. This pop-up series also highlights the strength of our partnership with Amsterdam Airport Schiphol & Lagard\u00e8re Travel Retail, and our continued focus on delivering elevated, experience-led concepts that drive engagement and long-term value for the travellers\u201d.<\/em><\/p>\n Bruno Gouisset, CEO at Lagard\u00e8re Netherlands, added: \u201cAmsterdam Airport Schiphol continues to evolve its retail proposition to meet the expectations of today\u2019s international traveller, where experience and emotional connection play an increasingly important role. This collaboration with Mo\u00ebt Hennessy Travel Retail and Lagard\u00e8re Travel Retail reflects our shared ambition to create engaging, high-quality retail moments that enhance the overall passenger journey, while reinforcing Schiphol\u2019s position as a leading European hub for premium travel retail.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Mo\u00ebt Hennessy Travel Retail, in partnership with Lagard\u00e8re Travel Retail, has introduced the second phase of its Mo\u00ebt & Chandon \u2018Art of Gifting\u2019 pop-up at […]<\/p>\n","protected":false},"author":4,"featured_media":86348,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7098,7097],"tags":[4674,124,69,39,1544,804,17619,17621,17620,12730,216],"class_list":["post-86347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-wine-champagne","category-wines-spirits","tag-amsterdam-airport-schiphol","tag-champagne","tag-duty-free","tag-dutyfree","tag-lagardere-travel-retail","tag-lvmh","tag-moet-chandon-art-of-gifting","tag-moet-chandon-grand-vintage-2016-brut","tag-moet-chandon-imperial-rose","tag-moet-hennessy-travel-retail","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=86347"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86347\/revisions"}],"predecessor-version":[{"id":86367,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86347\/revisions\/86367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/86348"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=86347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=86347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=86347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}