{"id":86532,"date":"2026-04-28T15:38:55","date_gmt":"2026-04-28T14:38:55","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=86532"},"modified":"2026-04-28T15:39:11","modified_gmt":"2026-04-28T14:39:11","slug":"fettercairn-garden-of-scotland-blooms-at-taiwan-taoyuan-international-airport","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/fettercairn-garden-of-scotland-blooms-at-taiwan-taoyuan-international-airport\/","title":{"rendered":"Fettercairn \u2018Garden of Scotland\u2019 blooms at Taiwan Taoyuan International"},"content":{"rendered":"

Highland single malt Scotch whisky brand Fettercairn has unveiled a striking new pop-up at Taiwan Taoyuan International Airport Terminal 2, in exclusive partnership with EVERRICH Duty Free, a leading travel retailer in Taiwan.<\/p>\n

<\/p>\n

Running from 1 January to 30 June 2026, the activation marks a major milestone in the brand\u2019s strategy to deepen consumer connection, accelerate premiumisation, and drive awareness and conversion within the key Asia Pacific travel retail market. It also reflects the channel\u2019s growing role as a destination for shoppers looking to discover unique, high-quality products that are available only in select locations globally.<\/p>\n

The pop-up spotlights Fettercairn 14 Year Old, 17 Year Old and 25 Year Old \u2013 a travel retail exclusive collection that showcases Fettercairn\u2019s unique tropical house style at different maturations \u2013 alongside the house\u2019s prestigious Rare & Aged range, including 28, 40 and 50 Year Old bottlings.<\/p>\n

First introduced during the distillery\u2019s bicentennial celebrations, the travel retail-exclusive collection reflects the brand\u2019s commitment to craftsmanship, innovation and flavour-led whisky making. The range is non-chill filtered, natural colour and available in a 70cl format.<\/p>\n

Presenting Highland provenance to Taiwan<\/strong><\/p>\n

Located in a high-traffic position adjacent to the airport\u2019s luxury retail area, the 18.85 sq m activation introduces travellers to Fettercairn\u2019s distinctive new \u2018Garden of Scotland\u2019 concept, which evokes the brand\u2019s Highland provenance.<\/p>\n

For over 200 years, the Fettercairn distillery has been located within the heart of a thriving agricultural community in Aberdeenshire \u2013 a region known as the \u2018Garden of Scotland\u2019. Nestled in the foothills of the Cairngorm mountains, fertile land, lush forests and crystal clear water come together to create the conditions for something distinctly different.<\/p>\n

The Taiwan airport pop-up brings a strong sense of place to the airport environment, effectively transporting shoppers to the Scottish Highlands. Its design features intricate copper structures adorned with flora and fauna motifs and cutouts, symbolising the close relationship between the distillery and its surrounding landscape.<\/p>\n

At the heart of the installation, a dramatic concave copper still frames the brand\u2019s single malt range, referencing Fettercairn\u2019s unique copper cooling ring technology. This distinctive process, which drenches the stills with cool mountain water from the Cairngorms, allows only the lightest vapours to rise, resulting in the characteristically bright, tropical flavour profile that defines the brand\u2019s signature style.<\/p>\n

A key focus of the activation is consumer engagement through immersive, flavour-led discovery, including guided tastings of the Fettercairn 14 Year Old and 17 Year Old expressions. The pop-up also incorporates a sensory display that highlights Fettercairn\u2019s distinctive flavour notes. Dried pineapple, coconut and mango are presented as aromatic cues, helping consumers to connect more deeply with the whisky\u2019s unique flavour profile.<\/p>\n

\"\"

Fettercairn Distillery Manager Stewart Walker commented: \u201cAt Fettercairn we are very proud of our local area and the produce that comes from this beautiful part of Scotland. I believe that the area is a true inspiration for us at the Distillery, and I want every bottle of Fettercairn \u2013 wherever in the world it is sold \u2013 to tell the story and paint a picture of where it was created in the Garden of Scotland.\u201d<\/em><\/p>\n

Whyte & Mackay Managing Director UK, Europe & GTR Mike Greggs noted: \u201cWe are proud to bring this new \u2018Garden of Scotland\u2019 pop-up concept to Taiwan in partnership with EVERRICH, and to introduce travellers to the distinctive character of Fettercairn in such an engaging way.<\/em><\/p>\n

\u201cTaiwan is an important and dynamic market for premium Scotch whisky, and this activation allows us to strengthen brand visibility while creating meaningful connections with shoppers through storytelling and sense of place. By combining education, tasting and immersive design, we aim to build lasting awareness of the Fettercairn portfolio and drive further growth for the brand in the region.\u201d<\/em><\/p>\n

EVERRICH Duty Free Vice President of Merchandising Patricia Wang commented: \u201cWe are delighted to partner with Fettercairn at Taiwan Airport to launch this exclusive pop-up, offering travellers a fresh premium whisky experience. Beyond retail, EVERRICH leverages category insight and selection expertise to curate immersive journeys. As demand for limited-edition and collectible whiskies grows in Taiwan, we work with leading distilleries to identify distinctive expressions that reflect evolving traveller preferences.<\/em><\/p>\n

\u201cTogether, we have created a retail destination that celebrates craftsmanship, innovation and the unique story behind the Fettercairn brand.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Highland single malt Scotch whisky brand Fettercairn has unveiled a striking new pop-up at Taiwan Taoyuan International Airport Terminal 2, in exclusive partnership with EVERRICH […]<\/p>\n","protected":false},"author":4,"featured_media":86534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,6292,915,17667,17668,17669,17666,11655,49,3804,216,103],"class_list":["post-86532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-everrich","tag-everrich-duty-free","tag-fettercairn-14-year-old","tag-fettercairn-17-year-old","tag-fettercairn-25-year-old","tag-fettercairn-distillery","tag-fettercairn-duty-free","tag-scotch","tag-taiwan-taoyuan-international-airport","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=86532"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86532\/revisions"}],"predecessor-version":[{"id":86571,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86532\/revisions\/86571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/86534"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=86532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=86532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=86532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}