{"id":86584,"date":"2026-04-29T14:02:21","date_gmt":"2026-04-29T13:02:21","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=86584"},"modified":"2026-04-29T14:02:21","modified_gmt":"2026-04-29T13:02:21","slug":"prada-releases-days-of-summer-2026-collection","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/prada-releases-days-of-summer-2026-collection\/","title":{"rendered":"PRADA releases Days of Summer 2026 collection"},"content":{"rendered":"<p>Dreams of summers: idyllic sea visions, within everyday\u2019s urban existence. The Prada Days of Summer 26 collection lives between juxtaposed realities. Featuring Liu Wen, Prada Ambassadors Damson Idris and Louis Partridge, and Bella Hadid.<\/p>\n<p><!--more--><\/p>\n<p><strong>Days of Summer\u00a0Urban Beaches<\/strong><\/p>\n<p>Beaches, within cities \u2013 plains of sand atop skyscrapers, swimming in the air, in impossible contrasts that are distinctly Prada.<\/p>\n<p>The instinctive collisions of attitude at the root of the Prada Days of Summer 2026 collection are expanded through its accompanying advertising campaign, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f.jpg\" class=\"alignnone size-full wp-image-86587 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86587\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6ac4a6f-c379-48cf-b2ab-c9cf948a922f-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c.jpg\" class=\"alignnone size-full wp-image-86588 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86588\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/a6bec92c-29db-4f17-a471-d69c44d9031c-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec.jpg\" class=\"alignnone size-full wp-image-86589 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86589\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/ecac789e-3f11-4d06-a68a-b11091b811ec-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb-300x158.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb-480x253.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb.jpg\" class=\"alignnone size-full wp-image-86585 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86585\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb.jpg\" alt=\"\" width=\"600\" height=\"316\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb-300x158.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/04\/2bad9ed5-b18a-4f4e-8fbd-09a261e076eb-480x253.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Photographed by David Sims, each occupy metropolitan islands, individual oases, contradictory landscapes within cityscapes. Sometimes, figures are framed purely within the calm purity of the beach \u2013 in others, the city creeps in.<\/p>\n<p>The juxtaposition of different realities echo contrasts within these clothes, where casual mixes with elegance, occasion with undress, metropolitan tailoring with swimwear \u2013 hybrids, fusions, amalgams, all characteristic of Prada. Like these images, within these clothes the classic, the known and the loved are reconsidered, through ever-shifting perspectives.<\/p>\n<p><iframe title=\"Prada Days of Summer 2026 \u201cUrban Beaches\u201d\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/BFdl7nZN1ao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Credits<br \/>\nCreative Directors: Miuccia Prada and Raf Simons<br \/>\nTalent: Bella Hadid, Damson Idris, Louis Partridge, Liu Wen<br \/>\nPhotography: David Sims<br \/>\nCampaign Creative Direction: Ferdinando Verderi<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dreams of summers: idyllic sea visions, within everyday\u2019s urban existence. The Prada Days of Summer 26 collection lives between juxtaposed realities. Featuring Liu Wen, Prada [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":86586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7092],"tags":[65,2180,16968,69,39,46,61,3428,15321,358,17677,17676,2305,216],"class_list":["post-86584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-sunglasses-eyewear","tag-accessories","tag-bella-hadid","tag-damson-idris","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-liu-wen","tag-louis-partridge","tag-prada","tag-prada-airport","tag-prada-days-of-summer-2026","tag-prada-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=86584"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86584\/revisions"}],"predecessor-version":[{"id":86598,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86584\/revisions\/86598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/86586"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=86584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=86584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=86584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}