{"id":86677,"date":"2026-05-12T15:13:42","date_gmt":"2026-05-12T14:13:42","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=86677"},"modified":"2026-05-12T15:13:42","modified_gmt":"2026-05-12T14:13:42","slug":"the-house-of-suntory-unveils-hibiki-12-years-old-travel-exclusive-series","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/the-house-of-suntory-unveils-hibiki-12-years-old-travel-exclusive-series\/","title":{"rendered":"The House of Suntory unveils Hibiki 12 Years Old Travel Exclusive Series"},"content":{"rendered":"<p>The House of Suntory unveils Hibiki 12 Years Old Travel Exclusive Series, bringing the celebrated expression of Hibiki exclusively to global travel retail in key international airports for the first time in 11 years.<\/p>\n<p><!--more--><\/p>\n<p>Reimagined with a bottle design inspired by the beauty of Japanese nature, the release invites travelers to rediscover Hibiki through a lens of Japanese artistry. Reimagined by fifth-generation Chief Blender Shinji Fukuyo, the new expression revisits Hibiki\u2019s original vision, blending Yamazaki, Hakushu and Chita into a refined blend that highlights its blossoming elegance and harmony through whiskies matured in American oak, Spanish oak, and Mizunara oak.<\/p>\n<p><strong>The Inspiration Behind Hibiki 12 Years Old Bottle Design<\/strong><\/p>\n<p>The packaging of Hibiki 12 Years Old Travel Exclusive draws inspiration from Kacho-Fugetsu, the classical Japanese concept that celebrates nature through flowers, birds, wind and moon, complemented by the flowing elegance of water. These elements are expressed through seasonal motifs and flowing forms that reflect Japan\u2019s changing seasons.<\/p>\n<p>Hibiki\u2019s signature 24-faceted bottle, representing Japan\u2019s 24 microseasons, remains central to the design. The updated packaging also incorporates the Marumado motif, a circular window used in traditional Japanese architecture to frame nature like a living painting.<\/p>\n<p><em><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-300x300.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-150x150.png 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-480x480.png 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old.png\" class=\"alignnone size-full wp-image-86678 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86678\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old.png\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-300x300.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-150x150.png 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Bottle-Image-Hibiki-12-Years-Old-480x480.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/em><\/p>\n<p><em>\u201cHibiki 12 Years Old has always held a special place within The House of Suntory portfolio, and we\u2019ve seen continued appreciation for this expression from whisky enthusiasts around the world,\u201d<\/em> said Masaki Morimoto, President of The House of Suntory. <em>\u201cReintroducing Hibiki 12 as a newly reimagined blend exclusively in travel retail allows us to bring it back in a way that is both intentional and globally accessible, while honoring the craftsmanship and harmony that define the brand.\u201d<\/em><\/p>\n<p><strong>Hibiki 12 Years Old Blend and Tasting Notes<\/strong><\/p>\n<p>Hibiki 12 Years Old is best enjoyed over a \u2018Marugori\u2019 hand-carved ice ball.<\/p>\n<p>\u00b7 Color: Golden Amber<\/p>\n<p>\u00b7 Nose: Persimmon, jasmine, cardamom, hint of orange and<\/p>\n<p>\u00b7 sandalwood<\/p>\n<p>\u00b7 Taste: Spiced orange peel, toasted cinnamon, butterscotch<\/p>\n<p>\u00b7 Finish: Rich, long finish with spiced soothing aftertaste<\/p>\n<p><strong><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02.jpg\" class=\"alignnone size-full wp-image-86682 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86682\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s02-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/strong><\/p>\n<p><strong>Hibiki 12 Years Old Price, Release Date, and Availability<\/strong><\/p>\n<p>Hibiki 12 Years Old Travel Exclusive will be available in a 700 ml bottle with a recommended retail price of approximately $188 in global travel retail.<\/p>\n<p>The release will debut exclusively at Dubai International Airport, beginning in May, and will be available across select Global Travel Retail locations beginning June 1, 2026 in international departures and select arrivals stores at major global airport hubs. Key locations include Singapore Changi Airport, New York\u2019s John F. Kennedy International Airport, and international airports in major travel hubs including London, Incheon, Hong Kong, Beijing, Shanghai, Delhi, Mumbai, Paris, Doha, Los Angeles, Frankfurt, Sydney, Melbourne, Taipei, Amsterdam, Bangkok, S\u00e3o Paulo, Bangalore, Panama City, San Francisco and Hainan.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1.jpg\" class=\"alignnone size-full wp-image-86684 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86684\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s04-1-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03.jpg\" class=\"alignnone size-full wp-image-86683 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86683\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s03-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-480x480.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05.jpg\" class=\"alignnone size-full wp-image-86685 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86685\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05.jpg\" alt=\"\" width=\"600\" height=\"600\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-300x300.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-150x150.jpg 150w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki_12YO_CGILifestyle_1x1_Global_2026_s05-480x480.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label.png\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label-300x244.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label-480x390.png 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label.png\" class=\"alignnone size-full wp-image-86680 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-86680\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label.png\" alt=\"\" width=\"600\" height=\"487\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label.png 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label-300x244.png 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Hibiki-12-Years-Old-Label-480x390.png 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The House of Suntory unveils Hibiki 12 Years Old Travel Exclusive Series, bringing the celebrated expression of Hibiki exclusively to global travel retail in key [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":86681,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[1740,69,39,17731,17732,15304,10331,216,103],"class_list":["post-86677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-dubai-international-airport","tag-duty-free","tag-dutyfree","tag-hibiki-12-years-old","tag-hibiki-12-years-old-travel-exclusive-series","tag-hibiki-japanese-whisky","tag-the-house-of-suntory","tag-travel-retail","tag-whisky"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=86677"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86677\/revisions"}],"predecessor-version":[{"id":86734,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/86677\/revisions\/86734"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/86681"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=86677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=86677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=86677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}