{"id":86950,"date":"2026-05-26T13:02:20","date_gmt":"2026-05-26T12:02:20","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=86950"},"modified":"2026-05-26T13:02:20","modified_gmt":"2026-05-26T12:02:20","slug":"clarins-double-serum-foundation-lands-in-duty-free-with-global-airport-events","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/clarins-double-serum-foundation-lands-in-duty-free-with-global-airport-events\/","title":{"rendered":"CLARINS Double Serum Foundation lands in duty-free with global airport events"},"content":{"rendered":"

Clarins Global Travel Retail has introduced its Double Serum Foundation to global travel retail, marking a significant step in the brand\u2019s continued expansion of its makeup pillar.<\/p>\n


\nBuilding on the legacy of its iconic Double Serum, the new foundation is a revolution in complexion \u2013 bringing together high-performance color cosmetics with advanced skincare expertise. The launch is supported by an impactful, global activation roadshow that represents Clarins\u2019 most widespread makeup activation in travel retail to date.<\/p>\n

As a next-generation hybrid serum foundation, Double Serum Foundation combines a dual-phase formula with Clarins\u2019 skincare know how, delivering immediate radiance alongside visible improvements in skin quality over time. The innovation is underpinned by Clarins\u2019 proprietary A.U.R.A. (Advanced Ultra Radiance Amplifier) technology, designed to intensify light diffusion and create a more luminous, youthful-looking complexion.<\/p>\n

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The Color phase combines A.U.R.A. technology, turmeric extract \u2013 the signature Double Serum active ingredient \u2013 biomimetic peptides, known for their anti-aging properties and radiance-boosting effect, and perfecting pigments. The Hydric phase incorporates stabilized papain, a pure molecule and gentle enzymatic exfoliant that naturally boosts radiance and accelerates cell renewal, alongside a unique selection of plant extracts and active molecules.<\/p>\n

Clinically proven to revive three years of youthful radiance after 28 days1 and make bare skin appear brighter2 , the formula reflects over four decades of research into dual-phase technology, across 25 Clarins experts, 212 trials and 135 raw materials. Developed through extensive research, the formula incorporates 14 powerful active ingredients, including nine plant extracts and biomimetic peptides, working across five vital skin functions: hydration, nutrition, protection, oxygenation and regeneration to protect against pollution.<\/p>\n

With a strong emphasis on the \u201cBetter Together\u201d approach, where it is used in combination with Double Serum Eye, Double Serum and daily skincare, the foundation forms part of a regimen designed to maximize results. Consumer testing shows that 87% of women reported boosted effectiveness3, while 36% reported increase in firmness and 28% fewer visible wrinkles4 when using Double Serum or Double Serum Light alongside Double Serum Foundation, with further reported improvements in skin firmness and a reduction in visible wrinkles over continued use.<\/p>\n

The Double Serum Foundation also reflects Clarins\u2019 ongoing commitment to respecting both skin and the environment through its formula and packaging designed with sustainability in mind.5<\/p>\n

A global activation platform across travel retail <\/strong><\/p>\n

To support the launch, Clarins has rolled out an integrated activation program spanning 20 cities worldwide, making it the largest and most widespread makeup activation ever for Clarins in global travel retail. In collaboration with DFS, Clarins brought the campaign to life through high-impact activations across key travel retail locations including Macau, Los Angeles and San Francisco. This strategic campaign elevated Clarins\u2019 retail execution through enhanced visibility (online & offline), incentives, and full takeovers of instore POS and animation spaces. The campaign delivered record-breaking results, reinforcing the brand\u2019s global desirability. In Hong Kong and Macau, Clarins achieved strong sales growth and higher basket value through effective cross-selling between makeup and skincare with the retailer. This momentum extended to the US, with outstanding performances in Los Angeles and San Francisco, putting the brand on track for its highest monthly sales in five years.<\/p>\n

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In Macau, Clarins unveiled a podium centered on the campaign concept \u2018Reveal Your Aura\u2019. Designed as an immersive retail environment, the space translates product storytelling into a sequence of interactive experiences that extend beyond the point of purchase, guiding travelers from discovery through to conversion. The experience is structured across three distinct zones, each designed to guide travelers through a different stage of engagement.
\n\u2022 \u2018Discover Your Aura\u2019<\/strong> introduces the formulation, efficacy and technology behind Double Serum Foundation through an interactive product discovery space.
\n\u2022 \u2018The Aura Atelier\u2019<\/strong> offers personalized makeup consultation and product trial, enabling consumers to find their ideal shade and coverage.
\n\u2022 The journey concludes at \u2018Boost Your Aura\u2019<\/strong>, where a personalized gifting experience allows travelers to customize Clarins makeup pouches with iron-on patches, extending the interaction beyond the point of purchase and reinforcing the sense of individuality at the heart of the campaign.<\/p>\n

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This approach is echoed across other key locations, including Istanbul Airport, in partnership with Gebr. Heinemann, where an impactful podium reinforces Clarins\u2019 growing ambition in makeup. Anchored in strong visual codes and a confident use of Clarins\u2019 signature red, the activation balances visibility with a clear communication of product efficacy, while creating a high-value cross-selling platform that connects makeup and skincare within a single consumer journey.<\/p>\n

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In Hainan, Clarins hosted a boutique takeover at cdf Sanya International Duty Free Shopping Complex, featuring celebrity and member of K-pop group, NCT, Winwin. His presence resonated strongly with a new generation of consumers across Asia Pacific and drove both digital
\nengagement and in-store traffic, reinforcing travel retail as a destination for discovery and meaningful brand moments. The activation generated more than two million livestream views, while also driving significant in-store traffic and widespread user-generated content across platforms including Xiaohongshu, Douyin, Instagram and X.<\/p>\n

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Extending beyond the store, Clarins further amplified the campaign through a series of hotel and lifestyle activations across Sanya, including takeovers at The St. Regis Sanya Yalong Bay Resort and JW Marriott Sanya Haitang Bay. Experiences such as poolside installations, masterclasses, yacht activations and high tea collaborations created additional moments of engagement, while strategically directing consumers back to the Clarins boutique through targeted calls to action to redeem samples and gifts.<\/p>\n

Across all markets, the campaign is supported by O2O digital media strategies spanning key locations including Hainan, Japan, Korea, Thailand, Taiwan, Los Angeles and Montreal. These initiatives are designed to create a seamless connection between online discovery and in-store experience, reinforcing travel retail as a destination for both inspiration and purchase.<\/p>\n

Alexandre Callens, President, Global Travel Retail, Clarins, said: \u201cWith Double Serum Foundation, we are bringing together product innovation and retail execution at a new scale for Clarins in global travel retail. It also marks our most significant new make-up investment in the channel and a key step in accelerating the role of make-up as our second growth engine alongside skincare. By creating a fully integrated platform that connects product performance with immersive, personalized experiences across multiple touchpoints, we are strengthening how consumers discover, experience and engage with our make-up category in travel retail.\u201d<\/em><\/p>\n

Katalin Berenyi, Brand General Manager of Clarins, added: \u201cDouble Serum Foundation is a revolution in complexion sitting at intersection of Clarins\u2019 skincare and makeup expertise. Building on the legacy of Double Serum, this innovation translates decades of research into a <\/em>formula that delivers immediate radiance and visible improvements in skin quality over time. It also reflects how we are shaping the future of our makeup portfolio, with a stronger focus on hybrid products that respond to evolving consumer expectations.\u201d<\/em><\/p>\n

 <\/p>\n

1 Clinical test, 33 women, results on skin with makeup after 28 days, based on the evaluation of 7 parameters (skincare + makeup)
\n2 Consumer test, 213 women, after 28 days.
\n3 Consumer test conducted on 56 women after 28 days of using Double Serum Foundation and Double Serum
\n4 Self-assessment, results reported by 56 women after 28 days of using Double Serum Foundation and Double Serum
\n5 The formula is composed of 85% ingredients of natural origin, including seven organic ingredients, while the packaging has been designed with sustainability in mind, incorporating at least 40% recycled materials and being over 90% recyclable<\/p>\n","protected":false},"excerpt":{"rendered":"

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