{"id":87018,"date":"2026-05-27T14:16:17","date_gmt":"2026-05-27T13:16:17","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87018"},"modified":"2026-05-27T14:16:17","modified_gmt":"2026-05-27T13:16:17","slug":"burberry-kicks-off-its-a-good-sport-looks-for-summer","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/burberry-kicks-off-its-a-good-sport-looks-for-summer\/","title":{"rendered":"BURBERRY kicks off its \u2018A Good Sport\u2019 looks for summer"},"content":{"rendered":"<p>Inspired by Britain\u2019s love of the beautiful game, our new campaign moves from the pitch to the stands \u2013 celebrating match-day camaraderie with an all-star cast of familiar faces.<\/p>\n<p><!--more--><\/p>\n<p>The campaign film celebrates the spirit of football fandom before and after kick-off. Brand ambassador Bright appears in the stands alongside Jason Sudeikis and Romeo Beckham, while Jodie Turner-Smith moves through the pre\u2011match rush. The cast also includes England footballers Eberechi Eze, Declan Rice and Leah Williamson, with Stephen Graham as a youth coach and Lucy Punch and brand ambassador Rosie Huntington-Whiteley cheering from the sidelines.<\/p>\n<p><iframe title=\"A Good Sport\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/kxFpZXQEtGA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>&#8220;This brand has been a real constant for football fans over the years. There\u2019s a certain attitude to being a good sport that is very British and very Burberry.&#8221;<\/em>\u00a0\u2013 Daniel Lee, Burberry Chief Creative Officer<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry-480x540.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry.jpg\" class=\"alignnone size-full wp-image-87019 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87019\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry.jpg\" alt=\"\" width=\"600\" height=\"675\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry-480x540.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>The collection delivers protection from the elements, from the city to the stadium, with outerwear signatures designed for both die-hard and fair-weather fans.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1-480x539.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1.jpg\" class=\"alignnone size-full wp-image-87020 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87020\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1.jpg\" alt=\"\" width=\"600\" height=\"674\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry1-480x539.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Classic terrace style is reworked in Burberry Check, rendered in heritage shades across buttoned shirts and cashmere scarves as well as polos, Harrington jackets and protective parkas.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2-480x539.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2.jpg\" class=\"alignnone size-full wp-image-87021 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87021\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2.jpg\" alt=\"\" width=\"600\" height=\"674\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2-267x300.jpg 267w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry2-480x539.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p>Lightweight layers set the tone for future match-day favourites \u2013 from hooded pieces to check overshirts and a new workwear jacket finished with supple leather accents.<\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5.jpg\" class=\"alignnone size-full wp-image-87024 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87024\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry5-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6-480x270.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6.jpg\" class=\"alignnone size-full wp-image-87025 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87025\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6.jpg\" alt=\"\" width=\"600\" height=\"337\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6-300x169.jpg 300w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry6-480x270.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3.jpg\" class=\"alignnone size-full wp-image-87022 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87022\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry3-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n<p><a href=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4.jpg\"><img data-srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4-480x600.jpg 480w\" decoding=\"async\" data-src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4.jpg\" class=\"alignnone size-full wp-image-87023 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"    sizes=\"(max-width: 600px) 100vw, 600px\" \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-87023\" src=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4.jpg\" alt=\"\" width=\"600\" height=\"750\" srcset=\"https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4.jpg 600w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4-240x300.jpg 240w, https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/05\/Burberry4-480x600.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Inspired by Britain\u2019s love of the beautiful game, our new campaign moves from the pitch to the stands \u2013 celebrating match-day camaraderie with an all-star [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":87026,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[7090,2597,7089,535,7088,1,477,7091,7092],"tags":[65,224,17816,2494,69,39,46,61,216],"class_list":["post-87018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accessories","category-best-selling-brands-in-duty-free","category-clothing-shoes","category-duty-free-retailers","category-fashion","category-latest-news","category-latest-promotions-in-duty-free","category-luggage","category-sunglasses-eyewear","tag-accessories","tag-burberry","tag-burberry-a-good-sport","tag-burberry-duty-free","tag-duty-free","tag-dutyfree","tag-fashion","tag-handbags","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87018"}],"version-history":[{"count":2,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87018\/revisions"}],"predecessor-version":[{"id":87056,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87018\/revisions\/87056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87026"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}