{"id":87235,"date":"2026-06-09T09:53:44","date_gmt":"2026-06-09T08:53:44","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87235"},"modified":"2026-06-09T09:53:44","modified_gmt":"2026-06-09T08:53:44","slug":"share-the-mana-teremana-tequila-treats-travellers-at-major-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/share-the-mana-teremana-tequila-treats-travellers-at-major-airports\/","title":{"rendered":"‘Share the Mana’ Teremana tequila treats travellers at major airports"},"content":{"rendered":"

Global distribution partner, Mast-J\u00e4germeister SE is evolving its global travel retail activation campaign for the premium, award-winning tequila, Teremana.<\/p>\n


\nCrafted with Mana focuses on what truly defines Teremana, differentiating it in the premium tequila segment in GTR by reinforcing the brand\u2019s authenticity, craftsmanship and emotional connection.<\/p>\n

The campaign will drive awareness and conversion at point of sale, building trust through transparency and communicating the unique, traditional small batch production process, using 100% Blue Weber agave, roasted in brick ovens and distilled in copper pot stills.<\/p>\n

In the new activation spaces, Teremana has created a premium, authentic retail environment in iconic Teremana blue that engages shoppers and immerses them in the Crafted with Mana spirit with visually warm brick textures, handcrafted structures and copper elements.<\/p>\n

\"\"

Crafted with Mana is launching at Munich, Frankfurt, Sydney, Barcelona, Ibiza, London Heathrow, Cancun and Singapore airports this summer and will generate over two million brand contacts and sample over 10,000 consumers. The campaign focuses on craftsmanship and the emotional and cultural concept of Mana, offering spirit, energy and authenticity.<\/p>\n

https:\/\/www.dutyfreehunter.com\/blog\/wp-content\/uploads\/2026\/06\/TEREMANA_FRA.mp4<\/a><\/video><\/div>\n

 <\/p>\n

Founded by Dwayne \u2018The Rock\u2019 Johnson, Teremana launched into global travel retail two years ago, fulfilling Dwayne\u2019s passion to create an authentic tequila, bring people together and do things the right way, without cutting corners. Teremana is crafted under its own NOM 1613 at Destiler\u00eda Teremana de Agave, located in the small town of Jes\u00fas Mar\u00eda in the highlands of Jalisco, Mexico. The name Teremana loosely translates to \u2018spirit of the earth\u2019, coming from the Latin word terra meaning earth and the Polynesian word Mana meaning spirit, a concept close to Dwayne\u2018s heart.<\/p>\n

\"\"

\"\"

\u201cTeremana is standing out in the tequila category by rejecting polished premium cues and emphasising authenticity, craftsmanship and emotional connection,\u201d<\/em> says Marketing Director Global Travel Retail at Mast-J\u00e4germeister SE, Stephanie Cleary. \u201cThis campaign focuses on what truly makes Teremana special: our traditional small batch process, the quality of the product and of course the spirit of Mana. The Crafted with Mana platform invites consumers to appreciate tequila in a way that is deeply authentic and approachable and to discover Teremana\u2019s provenance, artisanal production methods and the joy of the Teremana signature serve, the Mana Paloma.<\/em><\/p>\n

\"\"

Global distribution partner, Mast-J\u00e4germeister SE is evolving its global travel retail activation campaign for the premium, award-winning tequila, Teremana.<\/p>\n","protected":false},"author":4,"featured_media":87239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[69,39,14197,4077,14242,14132,14131,216],"class_list":["post-87235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-duty-free","tag-dutyfree","tag-dwayne-the-rock-johnson","tag-mast-jagermeister-se","tag-teremana","tag-teremana-tequila","tag-teremana-tequila-duty-free","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87235"}],"version-history":[{"count":4,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87235\/revisions"}],"predecessor-version":[{"id":87254,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87235\/revisions\/87254"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87239"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}