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HAVE YOU MET KIKO? Discover the new campaign starring Madonna.<\/p>\n
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Italian makeup brand KIKO Milano just tapped Madonna as its newest global brand ambassador. The Milan-born label is celebrating the new partnership with \u201cThe KIKO Show,\u201d a dramatic, beauty-fuelled campaign that draws from the duo\u2019s shared passion for basking in the spotlight and a sheer refusal to be anything but the main event.<\/p>\n
\u201cMadonna is the blueprint. She\u2019s everything,\u201d KIKO\u2019s chief brand officer Drew Elliott says in a press release. \u201cIt\u2019s designed to demand an audience, just like our muse and just like the products themselves.\u201d Shot by photographer Rafael Pavarotti and styled with pieces from Madonna\u2019s personal Confessions Tour wardrobe alongside Tom Ford-era YSL archival looks, the campaign visuals are exactly on par with the star\u2019s signature glamorous aesthetic.<\/p>\n
Front and centre of the campaign are some of KIKO Milano hero products \u2014 the long-wearing Unlimited Double Touch liquid lipstick, the luminous 3D Hydra Lip Gloss and the voluminous Maxi Mod Mascara, which all serve as a nod to the brand\u2019s core ethos of high-performing, Italian-made formulas at an accessible price point.<\/p>\n
Have you met KIKO? It’s not a question, it’s a dare.<\/p>\n
Madonna and KIKO Milano – two forces, one attitude.<\/p>\n
This is beauty as self-expression and freedom.<\/p>\n
She’s Italian. She’s unstoppable. She’s yours.<\/p>\n