{"id":87338,"date":"2026-06-22T13:08:25","date_gmt":"2026-06-22T12:08:25","guid":{"rendered":"https:\/\/www.dutyfreehunter.com\/blog\/?p=87338"},"modified":"2026-06-22T13:08:25","modified_gmt":"2026-06-22T12:08:25","slug":"centenario-tequila-celebrates-futbols-big-summer-at-us-airports","status":"publish","type":"post","link":"https:\/\/www.dutyfreehunter.com\/blog\/centenario-tequila-celebrates-futbols-big-summer-at-us-airports\/","title":{"rendered":"Centenario Tequila celebrates F\u00fatbol\u2019s big Summer at US Airports"},"content":{"rendered":"

Centenario TequilaTM is bringing the passion and energy of F\u00fatbol\u2019s Biggest Summer to travellers across the Americas with a major travel retail activation program for Centenario Tequila Tri-Nation F\u00fatbol Reposado.<\/p>\n

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Launching this June, the campaign will debut across some of the busiest US airport hubs, targeting international travellers at the heart of the f\u00fatbol conversation. The first wave of activations will take place at Atlanta and Miami airports in partnership with Duty Free Americas (DFA), alongside Houston Airport with Ishoppes \u2013 all three lasting for eight weeks.<\/strong><\/p>\n

The eye-catching airport promotions will showcase Centenario Tequila\u2019s limited-edition Tri-Nation F\u00fatbol Reposado expression – a special release created to celebrate the three North American host nations connected by this summer\u2019s global f\u00fatbol spotlight. The activations will feature high-impact branded displays, digital engagement moments, sampling opportunities, gifts with purchase and prominent visibility in high-traffic retail environments designed to capture the excitement surrounding the summer\u2019s global f\u00fatbol celebration.<\/p>\n

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The activations will also feature a range of interactive experiences tailored to each location.<\/p>\n

At Miami International Airport, travellers will have the opportunity to take part in a unique f\u00fatbol challenge where two guests compete using their feet in a head-to-head soccer game, with winners receiving a Centenario Tequila-branded portable Loud Cup. At Atlanta Airport, travellers can discover the brand at a dedicated tasting bar hosted by Centenario Tequila brand ambassadors, offering sampling and education around the limited-edition expression. Houston Airport will deliver one of the most immersive activations in the program, allowing travellers to shop, sample and participate in an interactive soccer game, with winners also receiving a branded Loud Cup. In addition, every purchase will be rewarded with a mini branded soccer chocolate bar, while live match screenings within the activation space will bring the excitement of the biggest summer in f\u00fatbol directly into the airport retail environment.<\/p>\n

Triple character liquid, aged in Mexican, American and Canadian oak barrels<\/strong><\/p>\n

Centenario Tequila Tri-Nation F\u00fatbol Reposado is the only tequila aged in Mexican, American and Canadian oak barrels, bringing together the unique character of all three host nations in one limited-edition expression. Crafted from 100% Blue Weber agave harvested at peak maturity and double distilled before maturation, the expression reflects Centenario Tequila\u2019s dedication to traditional tequila-making while celebrating the spirit of the three North American nations connected by this summer\u2019s global f\u00fatbol spotlight.<\/p>\n

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The campaign reflects Proximo Spirits\u2019 growing focus on engaging international travellers through culturally resonant moments and premium experiential retail.<\/p>\n

\u201cFew global moments capture the attention and emotion of travellers like F\u00fatbol\u2019s Biggest Summer. This campaign gives us an incredible opportunity to connect with consumers who are already immersed in the\u00a0excitement surrounding the season while traveling through some of the highest-traffic airport locations across the Americas,\u201d<\/em> said Roy Summers, Head of Global Travel Retail at Proximo Spirits.<\/p>\n

\u201cWe\u2019re delighted to partner with DFA and Ishoppes to showcase our limited-edition Centenario Tequila Tri-Nation F\u00fatbol Reposado, bringing together premium tequila craftsmanship and the excitement of this summer\u2019s f\u00fatbol season.\u201d<\/em><\/p>\n

As the official tequila of the Mexican National Team, Centenario Tequila celebrates Mexican heritage, craftsmanship and f\u00fatbol culture through the launch of the limited-edition expression and its wider summer activation program.<\/p>\n

The black bottle design draws inspiration from iconic f\u00fatbol kit styling and features visual elements representing the three host nations, making it a standout collectible for traveling fans and tequila enthusiasts alike.<\/p>\n

Centenario Tequila Tri-Nation F\u00fatbol Reposado is bottled at 40% ABV in a 700ml format and is available in selected travel retail locations for a limited time during the summer f\u00fatbol season.<\/strong><\/p>\n

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Centenario TequilaTM is bringing the passion and energy of F\u00fatbol\u2019s Biggest Summer to travellers across the Americas with a major travel retail activation program for […]<\/p>\n","protected":false},"author":4,"featured_media":87342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2597,535,1,477,7099,7097],"tags":[17888,17889,17890,698,69,39,17891,7717,5494,303,216],"class_list":["post-87338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-selling-brands-in-duty-free","category-duty-free-retailers","category-latest-news","category-latest-promotions-in-duty-free","category-spirits","category-wines-spirits","tag-centenario-tequila","tag-centenario-tequila-duty-free","tag-centenario-tequila-tri-nation-futbol-reposado","tag-duty-free-americas","tag-duty-free","tag-dutyfree","tag-houston-airport","tag-ishoppes","tag-miami-international-airport","tag-tequila","tag-travel-retail"],"acf":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/comments?post=87338"}],"version-history":[{"count":3,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87338\/revisions"}],"predecessor-version":[{"id":87424,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/posts\/87338\/revisions\/87424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media\/87342"}],"wp:attachment":[{"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/media?parent=87338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/categories?post=87338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dutyfreehunter.com\/blog\/wp-json\/wp\/v2\/tags?post=87338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}